Automated Lead Follow up System Using N8N & Gmail

For this project, I planned and setup a smart automation workflow using N8N, Google sheets and Gmail. The system is designed to capture new leads from form submissions, update or append them to Google sheet, evaluate them using conditional logic, and send out personalized email sequence based on lead value.
The goal was to help the client respond faster, stay organized, and improve engagement without needing a CRM.
This setup empowered the client to:

• Instantly respond to leads based on their profile.
• Maintain a centralized, auto-updating lead database.
• Improving lead engagement without lifting a finger.

The result was a fully automated system that increased efficiency, improved communication speed, and supported better lead nurturing.