Fernando Nystelrooy Ezra Chamye
Hi, I’m Fernando Nystelrooy Ezra Chamye, a Talent Development Specialist and Viral Content Strategist. I specialize in turning nuanced concepts into trending digital movements that truly resonate with audiences. My approach combines education and engagement to deliver measurable growth and impactful brand results.
With over three years of experience scouting and developing digital talent, negotiating brand deals, and creating viral campaigns on platforms like Instagram and TikTok, I thrive on building strong communities and sparking meaningful dialogues through content.
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- Designed the user experience (UX) and layout
- Managed product photo shoots and content
- Integrated Instagram highlights and TikTok previews for social proof
- Optimized mobile performance and loading speed
- Implemented order request forms and customer tracking tools
- Drove consistent sales directly from organic traffic
- Attracted custom orders from international clients
- Used as the main tool for influencer and partnership outreach
- Supported brand visibility across multiple social platforms
https://www.twine.net/signin
👟 Custom Shoe Brand – Official Website (Project)
Founder & Owner: Chamye Fernando
Launch year: 3 years ago (ongoing)
Description:
As the founder and creative director of my custom footwear brand, I developed and managed the official website to serve as both an e-commerce platform and a visual identity hub.
The site showcases exclusive hand-customized sneakers, with a focus on storytelling, uniqueness, and streetwear culture.
I led the full creative process:
Results
Technologies used: Shopify / WordPress| Instagram API, Mailchimp
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