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I'm Chandana Pitta, Founder & Fractional CMO at Grow Wasabi, building GTM strategies for SaaS and B2B startups across the US, UK, UAE, and India. I design full-funnel content engines and multi-channel distribution systems that drive traction and revenue, while leading teams to execute product launches, landing pages, and nurture programs that convert and scale.…

Chandana Pitta

Growth Marketer, Digital Marketer, Marketing Consultant, +1

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I'm Chandana Pitta, Founder & Fractional CMO at Grow Wasabi, building GTM strategies for SaaS and B2B startups across the US, UK, UAE, and India. I design full-funnel content engines and multi-channel distribution systems that drive traction and revenue, while leading teams to execute product launches, landing pages, and nurture programs that convert and scale.…

Available to hire

I’m Chandana Pitta, Founder & Fractional CMO at Grow Wasabi, building GTM strategies for SaaS and B2B startups across the US, UK, UAE, and India.

I design full-funnel content engines and multi-channel distribution systems that drive traction and revenue, while leading teams to execute product launches, landing pages, and nurture programs that convert and scale.

Skills

Email Marketing

SEO Copywriting

Experience Level

Email Marketing

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Founder & Fractional CMO at Grow Wasabi

August 1, 2024 - Present

Led GTM strategy, multi-channel distribution, and 0→1 growth for two SaaS/B2B startups. Built messaging frameworks and content engines; designed performance marketing systems including GTM, CRM, and attribution. Implemented content-led growth, landing-page optimization, and email nurture programs to drive traction and revenue.

Head of Marketing at Parablu Inc.

June 1, 2023 - July 31, 2024

Defined marketing strategy and messaging, led multi-channel campaigns, and oversaw a go-to-market function to drive demand and pipeline growth.

Marketing Lead at Parablu Inc.

June 1, 2020 - October 31, 2022

Collaborated on paid and organic content for B2B campaigns; produced conversion-focused landing pages and nurture flows (Clay, SendLeads, Apollo) that improved lead-to-customer conversion by ~60%. Improved Google Ads Quality Score and supervised content creation for product launches.

Copywriter at MoEngage

December 1, 2019 - May 31, 2020

Ran performance campaigns for brands like MamaEarth, Hytta, and Yippee. Led influencer and UGC campaigns that boosted organic reach; contributed to case studies and product storytelling.

Freelance Digital Marketing Consultant at Various (Self-employed)

August 1, 2018 - December 31, 2019

Provided content strategy, landing-page optimization, email automation, and marketing consulting for SaaS and tech startups; collaborated with founders to craft GTM messaging and content engines.