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With over 10 years in the Marketing, Public Relations, Social Media and Events universe I've had the opportunity to wear many hats without feeling like I'm in a costume contest. From leading influencer strategy at L'Oreal (Redken), developing content strategies to lead B2B business, launching products and organizing events big and small I am a 360 strategist always thinking three steps ahead while focusing on the now. I am passionate about authentic over aggregated storytelling and get a little nerdy when diving into the deeper meaning behind brand's stories and how we can bring them to life. Rather if this online or in-person, wherever you and your audiences meet.…With over 10 years in the Marketing, Public Relations, Social Media and Events universe I've had the opportunity to wear many hats without feeling like I'm in a costume contest. From leading influencer strategy at L'Oreal (Redken), developing content strategies to lead B2B business, launching products and organizing events big and small I am a 360 strategist always thinking three steps ahead while focusing on the now. I am passionate about authentic over aggregated storytelling and get a little nerdy when diving into the deeper meaning behind brand's stories and how we can bring them to life. Rather if this online or in-person, wherever you and your audiences meet.

Chandra Magnuson

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +6

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With over 10 years in the Marketing, Public Relations, Social Media and Events universe I've had the opportunity to wear many hats without feeling like I'm in a costume contest. From leading influencer strategy at L'Oreal (Redken), developing content strategies to lead B2B business, launching products and organizing events big and small I am a 360 strategist always thinking three steps ahead while focusing on the now. I am passionate about authentic over aggregated storytelling and get a little nerdy when diving into the deeper meaning behind brand's stories and how we can bring them to life. Rather if this online or in-person, wherever you and your audiences meet.…With over 10 years in the Marketing, Public Relations, Social Media and Events universe I've had the opportunity to wear many hats without feeling like I'm in a costume contest. From leading influencer strategy at L'Oreal (Redken), developing content strategies to lead B2B business, launching products and organizing events big and small I am a 360 strategist always thinking three steps ahead while focusing on the now. I am passionate about authentic over aggregated storytelling and get a little nerdy when diving into the deeper meaning behind brand's stories and how we can bring them to life. Rather if this online or in-person, wherever you and your audiences meet.

Available to hire

With over 10 years in the Marketing, Public Relations, Social Media and Events universe I’ve had the opportunity to wear many hats without feeling like I’m in a costume contest. From leading influencer strategy at L’Oreal (Redken), developing content strategies to lead B2B business, launching products and organizing events big and small I am a 360 strategist always thinking three steps ahead while focusing on the now. I am passionate about authentic over aggregated storytelling and get a little nerdy when diving into the deeper meaning behind brand’s stories and how we can bring them to life. Rather if this online or in-person, wherever you and your audiences meet.

Skills

Experience Level

Branding

Expert

Social Media Design

Intermediate

Copywriting

Intermediate

Language

Work Experience

Senior Manager, Professional Advocacy & Influencer at Redken

March 1, 2025 - Present

Oversees day-to-day management of 35 Redken Professional Brand Ambassadors and influencers, ensuring contractual content obligations are met, developing strategic content briefs, and coordinating launches across social, print, and digital media. Manages a $2,000,000 budget in collaboration with finance and legal to allocate resources for campaigns and projects.

Manager, Social & Digital Content at Matrix

December 1, 2021 - March 1, 2025

Organic brand lead for U.S. owned social channels (Facebook, Pinterest, YouTube); develops yearly social strategy and KPIs for brand launches and promotions; coordinates B2B partner activations; briefs and reviews content, manages budgets, and coordinates assets for social and paid media. Built a 20-artist network (Matrix Artist Network) to deliver trend-focused video and static content.

Assistant Manager, Social & Digital Content at Matrix

August 1, 2020 - December 1, 2021

Set yearly social media strategies with cross-functional teams; tracked monthly growth across Facebook, Instagram, YouTube and Pinterest; created monthly social packages for SalonCentric and Matrix Education; managed live programs and end-to-end content production, including budgeting and casting.

Assistant Manager, Public Relations & Social at Matrix

January 1, 2019 - August 1, 2020

Collaborated with Integrated Marketing Communications on strategy and execution of public relations, influencer and digital marketing initiatives; secured editorial coverage; liaised with external PR agency for product launches, events and reporting; coordinated Facebook Lives and influencer shoots with trade press and digital partners.

Public Relations Coordinator, Integrated Marketing Communications at L'Oreal Matrix

February 28, 2018 - November 30, 2018

Supported public relations and influencer efforts, secured digital/print editorial coverage; assisted in management of external PR agency; coordinated events and educator network communications; helped manage influencer partnerships and content calendars.

Freelance Marketing Coordinator at Kate Spade New York

August 1, 2017 - March 1, 2018

Bridged buying, creative and e-commerce teams to brief marketing collateral; assisted in-store events, RSVP management, and in-store setup; coordinated digital social asset packages for store openings with mall management.

Freelance Public Relations Assistant at Fendi North America

February 1, 2017 - July 1, 2017

Supported media relations by securing editorial placements, creating weekly press reports, and facilitating domestic and international sample trafficking; assisted editors and stylists with press opportunities.

Public Relations Account Executive at OMEN PR

November 30, 2015 - October 31, 2016

Wrote pitches for clients across womenswear, menswear and accessories; produced monthly press reports detailing placements and mentions; supported events production including fashion shows, designer interviews, and press logistics.