We’re a small husband-and-wife creative team, with big ideas. Rex is a Barcelona-based branding studio, founded by William and Chanelle Rech, a husband-and-wife creative team. We believe strong branding starts with deep conversations and clear ideas. Our process is hands-on and collaborative, built around interviews and workshops to uncover our clients’ true vision. This approach leads us to work that feels authentic, strategic, and compelling. As a small, agile team, we tap into a broad network of creatives to bring projects of any scale to life. Whether launching a new brand or refreshing an established one, we approach every project with purpose, clarity, and style.…We’re a small husband-and-wife creative team, with big ideas. Rex is a Barcelona-based branding studio, founded by William and Chanelle Rech, a husband-and-wife creative team. We believe strong branding starts with deep conversations and clear ideas. Our process is hands-on and collaborative, built around interviews and workshops to uncover our clients’ true vision. This approach leads us to work that feels authentic, strategic, and compelling. As a small, agile team, we tap into a broad network of creatives to bring projects of any scale to life. Whether launching a new brand or refreshing an established one, we approach every project with purpose, clarity, and style.WWW…
We’re a small husband-and-wife creative team, with big ideas. Rex is a Barcelona-based branding studio, founded by William and Chanelle Rech, a husband-and-wife creative team. We believe strong branding starts with deep conversations and clear ideas. Our process is hands-on and collaborative, built around interviews and workshops to uncover our clients’ true vision. This approach leads us to work that feels authentic, strategic, and compelling. As a small, agile team, we tap into a broad network of creatives to bring projects of any scale to life. Whether launching a new brand or refreshing an established one, we approach every project with purpose, clarity, and style.…We’re a small husband-and-wife creative team, with big ideas. Rex is a Barcelona-based branding studio, founded by William and Chanelle Rech, a husband-and-wife creative team. We believe strong branding starts with deep conversations and clear ideas. Our process is hands-on and collaborative, built around interviews and workshops to uncover our clients’ true vision. This approach leads us to work that feels authentic, strategic, and compelling. As a small, agile team, we tap into a broad network of creatives to bring projects of any scale to life. Whether launching a new brand or refreshing an established one, we approach every project with purpose, clarity, and style.WWWW…
Available to hire
We’re a small husband-and-wife creative team, with big ideas.
Rex is a Barcelona-based branding studio, founded by William and Chanelle Rech, a husband-and-wife creative team. We believe strong branding starts with deep conversations and clear ideas.
Our process is hands-on and collaborative, built around interviews and workshops to uncover our clients’ true vision. This approach leads us to work that feels authentic, strategic, and compelling.
As a small, agile team, we tap into a broad network of creatives to bring projects of any scale to life. Whether launching a new brand or refreshing an established one, we approach every project with purpose, clarity, and style.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Afrikaans
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Education
BA Degree - Visual Communication Design at THE OPEN WINDOW SCHOOL
January 17, 2011 - November 30, 2013Matric Certificate at HIGH SCHOOL MENLO PARK
January 14, 2008 - December 16, 2010Grade 8 - 9 at HIGH SCHOOL OOS-MOOT
January 16, 2006 - December 14, 2007Qualifications
Industry Experience
Travel & Hospitality, Consumer Goods, Agriculture & Mining, Retail, Financial Services, Non-Profit Organization, Healthcare, Real Estate & Construction, Wholesale & Distribution
For scrappies, by scrappies
Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.…Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.WW…
For scrappies, by scrappies
Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.…Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.WW…
For scrappies, by scrappies
Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.…Buddy was born from the vision of a lifelong ‘scrappie’ and his wife, who saw the scrap metal industry being left behind in the digital age. They created an online marketplace to connect scrappies with vetted buyers, making scrap trading faster and more convenient.
We started with a custom wordmark that balanced strong, playful typography, capturing Buddy’s personality. Inspired by oxidised metals, we developed a fresh and colourful identity and introduced a mascot—a scrappy underdog made from the literal ‘scraps’ of the wordmark. Buddy’s expressiveness adds energy and approachability to the brand and app experience.WW…
Beachfront, sunset views
Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.…Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.WW…
Beachfront, sunset views
Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.…Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.WW…
Beachfront, sunset views
Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.…Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.WW…
Beachfront, sunset views
Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.…Nox is a luxury real estate company based in Clifton and Camps Bay, Cape Town, with 25 years of experience in premium property sales and rentals. Their expertise and data-driven approach uniquely position them to offer exceptional stays for guests and strong returns for investors. Despite their capabilities, Nox faced low brand recognition in a market where visibility is key.
We found no better visual representation for Nox’s experiences than the stunning sunset views seen from their properties’ windows and balconies. Our approach was to make the view central to Nox’s identity, capturing the essence of these one-of-a-kind perspectives. The brand mark draws inspiration from the rising and setting sun, subtly intersected by a horizon line.WW…
Designed for the daily life of a working-class actor
Designed for the daily life of a working-class actor
The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of a…Designed for the daily life of a working-class actor
The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of aWW…
Designed for the daily life of a working-class actor
Designed for the daily life of a working-class actor
The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of a…Designed for the daily life of a working-class actor
The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of aWW…
Designed for the daily life of a working-class actor
The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of a…The Lovie Diaries is a brand that supports working-class performers with planners and journals designed to motivate, organize, and offer insights on gaining entry into the UK’s top theatre schools. Backed by notable figures, including Dame Judi Dench, it has a devoted following of theatre professionals—many of whom have graduated from the schools the Diaries helped them reach.
Rebranding The Lovie Diaries was an opportunity to reignite the imaginations of its loyal audience and create an identity that reflects life on stage and behind the scenes. Our process revealed two complementary yet contrasting lifestyles that make up Lovie Life: the bold, confident public life of aWW…
Own your future
Metaversal is a Web3 venture studio and investment firm focused on empowering creators and entrepreneurs in the digital age. They create the next generation of ownership-centric brands and help shape the evolving landscape of decentralised culture.
The challenge in branding Metaversal lay in appealing to seemingly disparate audiences—traditional powerhouses like Christie’s and Sotheby’s, and bold crypto-natives diving into this new frontier. In a landscape buzzing with start-ups, we crafted a brand that stands out while feeling right at home in this evolving digital world.…Metaversal is a Web3 venture studio and investment firm focused on empowering creators and entrepreneurs in the digital age. They create the next generation of ownership-centric brands and help shape the evolving landscape of decentralised culture.
The challenge in branding Metaversal lay in appealing to seemingly disparate audiences—traditional powerhouses like Christie’s and Sotheby’s, and bold crypto-natives diving into this new frontier. In a landscape buzzing with start-ups, we crafted a brand that stands out while feeling right at home in this evolving digital world.WW…
Own your future
Metaversal is a Web3 venture studio and investment firm focused on empowering creators and entrepreneurs in the digital age. They create the next generation of ownership-centric brands and help shape the evolving landscape of decentralised culture.
The challenge in branding Metaversal lay in appealing to seemingly disparate audiences—traditional powerhouses like Christie’s and Sotheby’s, and bold crypto-natives diving into this new frontier. In a landscape buzzing with start-ups, we crafted a brand that stands out while feeling right at home in this evolving digital world.…Metaversal is a Web3 venture studio and investment firm focused on empowering creators and entrepreneurs in the digital age. They create the next generation of ownership-centric brands and help shape the evolving landscape of decentralised culture.
The challenge in branding Metaversal lay in appealing to seemingly disparate audiences—traditional powerhouses like Christie’s and Sotheby’s, and bold crypto-natives diving into this new frontier. In a landscape buzzing with start-ups, we crafted a brand that stands out while feeling right at home in this evolving digital world.WW…
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