Hi, I’m Chantal Larson—a marketing and e-commerce professional specializing in helping consumer brands grow through data-driven campaigns, compelling content, and optimized digital experiences. I’ve led initiatives across social, web, and in-store channels for CPG brands, driving visibility, engagement, and conversions. I’m proficient in Adobe Creative Suite, Microsoft Office, and POS data management, delivering accurate product representation and consistent user experiences. I’m a collaborative, results-driven teammate who thrives on turning market insights into actionable strategies. I enjoy creating engaging multimedia assets, refining website pages for better navigation and conversion, and partnering cross-functionally to achieve business goals.…

Chantal Larson

Hi, I’m Chantal Larson—a marketing and e-commerce professional specializing in helping consumer brands grow through data-driven campaigns, compelling content, and optimized digital experiences. I’ve led initiatives across social, web, and in-store channels for CPG brands, driving visibility, engagement, and conversions. I’m proficient in Adobe Creative Suite, Microsoft Office, and POS data management, delivering accurate product representation and consistent user experiences. I’m a collaborative, results-driven teammate who thrives on turning market insights into actionable strategies. I enjoy creating engaging multimedia assets, refining website pages for better navigation and conversion, and partnering cross-functionally to achieve business goals.…

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Skills

Experience Level

Work Experience

Marketing Coordinator at Gourmet Foods International
July 1, 2022 - Present
Developed and maintained private label websites via Squarespace; analyzed website performance and prepared weekly sales reports. Conducted audience research to refine marketing strategies for increased reach. Ensured data accuracy for private label products, updated POS databases, and organized up-to-date product imagery to optimize online and in-store sales. Curated content for 10 social media accounts across Instagram, Facebook, and LinkedIn, driving follower growth and stronger brand loyalty. Led digital marketing campaigns for CPG brands to elevate visibility and engagement. Created multimedia content (posts, videos, graphics) using Adobe Creative Suite; led product and social media photoshoots; improved AI-driven SEO tactics and updated private label sites to boost online presence and conversion rates. Recognized as Employee of the Month (September 2023) for outstanding campaign execution and teamwork.
E-Commerce & Marketing Specialist at Tower Beer, Wine & Spirits
January 1, 2022 - July 1, 2022
Created engaging website graphics and store signage aligned with branding and seasonal trends to attract customers. Assessed website performance metrics to identify opportunities for improvement and steer more effective online sales strategies. Refined online fulfillment by handling product selection, packaging, and delivery to maximize efficiency and customer satisfaction. Led and updated over 1,000 product listings, including images, descriptions, and ratings for accurate online storefronts. Planned website pages for new products, events, sales, and party planning to amplify navigation and promotional effectiveness. Modernized company website layout and content to enhance user experience (UX) and customer engagement. Launched new product with compelling visuals, descriptions, and ratings to strengthen brand identity and online presence. Refreshed listings on third-party delivery platforms to ensure consistency and a seamless shopping experience.
Marketing Assistant at Tower Beer, Wine & Spirits
September 1, 2020 - January 1, 2022
Solidified brand recognition and customer engagement through strategic billboards, print, and digital marketing campaigns to expand audience reach. Crafted and distributed targeted email marketing campaigns using Mailchimp and Wine Fetch to effectively promote sales events, product launches, and company news. Developed and executed engaging marketing solutions by liaising with teams to create impactful graphics, social media content, and product descriptions. Increased social media followers by 7,500 and secured a high-profile repost from Kendall Jenner, significantly boosting brand awareness and digital engagement. Designed captivating graphics, images, and banners for company websites using Adobe Creative Suite, driving higher customer interaction.

Education

Bachelor of Arts in Communications & Media Studies at Clayton State University
January 11, 2030 - April 22, 2026
Associate of Arts in Communications at University of North Georgia
January 11, 2030 - April 22, 2026

Qualifications

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Industry Experience

Consumer Goods, Retail, Media & Entertainment

Skills

Experience Level