I’m a graphic designer with six years of experience, working across both digital and print, with a style rooted in clean, minimal design and an artisanal way of thinking. My work is guided by intention. I’m drawn to simplicity, but never at the expense of feeling. Every layout, type choice, and detail is considered carefully, with the aim of creating work that feels refined, human, and quietly memorable. I approach design as a form of storytelling, shaping visual identities and brand materials that not only look cohesive, but feel aligned with the heart of a business. There’s a strong focus on restraint in my work, knowing what to include, what to leave out, and how to let the design breathe. Having worked both in-house and as a freelancer, I bring a balance of structure and flexibility. I’m comfortable working to a brief, but I also take the time to understand the deeper intention behind it, which allows me to create work that feels more thoughtful and considered. Alongside design, I’m a self-taught photographer, which naturally influences how I see composition, light, and detail. It adds another layer to my work, making it feel more tactile, more grounded, and more personal. At its core, my work is about creating pieces that feel elevated yet effortless. Minimal, but not empty. Considered, but never overworked.…

Chante Louw

I’m a graphic designer with six years of experience, working across both digital and print, with a style rooted in clean, minimal design and an artisanal way of thinking. My work is guided by intention. I’m drawn to simplicity, but never at the expense of feeling. Every layout, type choice, and detail is considered carefully, with the aim of creating work that feels refined, human, and quietly memorable. I approach design as a form of storytelling, shaping visual identities and brand materials that not only look cohesive, but feel aligned with the heart of a business. There’s a strong focus on restraint in my work, knowing what to include, what to leave out, and how to let the design breathe. Having worked both in-house and as a freelancer, I bring a balance of structure and flexibility. I’m comfortable working to a brief, but I also take the time to understand the deeper intention behind it, which allows me to create work that feels more thoughtful and considered. Alongside design, I’m a self-taught photographer, which naturally influences how I see composition, light, and detail. It adds another layer to my work, making it feel more tactile, more grounded, and more personal. At its core, my work is about creating pieces that feel elevated yet effortless. Minimal, but not empty. Considered, but never overworked.…

Available to hire

I’m a graphic designer with six years of experience, working across both digital and print, with a style rooted in clean, minimal design and an artisanal way of thinking.

My work is guided by intention. I’m drawn to simplicity, but never at the expense of feeling. Every layout, type choice, and detail is considered carefully, with the aim of creating work that feels refined, human, and quietly memorable.

I approach design as a form of storytelling, shaping visual identities and brand materials that not only look cohesive, but feel aligned with the heart of a business. There’s a strong focus on restraint in my work, knowing what to include, what to leave out, and how to let the design breathe.

Having worked both in-house and as a freelancer, I bring a balance of structure and flexibility. I’m comfortable working to a brief, but I also take the time to understand the deeper intention behind it, which allows me to create work that feels more thoughtful and considered.

Alongside design, I’m a self-taught photographer, which naturally influences how I see composition, light, and detail. It adds another layer to my work, making it feel more tactile, more grounded, and more personal.

At its core, my work is about creating pieces that feel elevated yet effortless. Minimal, but not empty. Considered, but never overworked.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

In-House Graphic Designer & Marketing at Torc Tight
August 1, 2024 - February 13, 2026
Joined at the beginning of the company’s full rebrand, shaping the new visual identity. Designed digital and print content including website layouts, photography, logo rebrands, corporate identity development, catalogues, truck signage, and magazine advertisements. Produced all business photography, including product, tool, lifestyle, and team imagery. Developed visual storytelling within a technical, industrial environment to bring clarity and approachability to a blue-collar brand. Strengthened social media consistency and brand presence through polished design. Adapted design principles to new industries, simplifying visuals while maintaining high-quality, meaningful output.
Freelance Graphic Designer at AKUA Design Studio
February 1, 2020 - Present
Founder and lead designer of AKUA Design Studio, creating intentional, story-led design for brands and individuals. Oversaw end-to-end creative processes including branding, illustration, packaging, social media content, photography, and web design. Built visual identities that reflect authenticity, emotion, and craftsmanship rather than trends or volume. Designed brand experiences that communicate purpose and personality through thoughtful execution.
Head of Graphic Design & Social Media Manager at Reinhard Frans
February 1, 2023 - December 1, 2023
Led the brand’s full visual communication across digital and print. Designed packaging, newsletters, campaign materials, promotional designs, and e-commerce graphics. Elevated the brand’s luxury identity, mirroring the craftsmanship of their bespoke footwear. Excelled in a supportive, collaborative remote environment with strong creative workflow.
Head Graphic Designer & Social Media Manager at Norto Vellies
December 1, 2021 - June 1, 2023
Built the brand identity from the ground up across branding, web design, social media, and product photography. Led all photography including lifestyle and product shoots. Strengthened brand narrative through cohesive visual storytelling.
Graphic Designer at Kudrut ech Studio
October 1, 2022 - February 1, 2023
Contributed to brand development, web design, product design, illustration, and social media content. Designed original illustrations and products sold in-store/online. Created a warm, authentic visual style aligned with the brand’s storytelling.
Graphic Design Intern at Hatch
December 1, 2019 - January 8, 2020
Assisted with branding, strategy, marketing communications, and design consistency. Gained foundational experience in professional design practice while still studying.

Education

Bachelor of Graphic Design (Honours) at NWU (North West University), Potchefstroom – South Africa
January 11, 2030 - January 1, 2020
Basic Web Design – Distinction at NWU Creativity Centre
January 11, 2030 - January 1, 2021

Qualifications

Communication and Fundraising Certificate
January 1, 2020 - January 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Software & Internet, Other
    paper Amani Bowen Therapy Logo, Branding & Website

    Amani Bowen Therapy is a deeply personal brand centred around healing, connection, and emotional wellbeing. The project involved creating a complete visual identity, including logo design, brand direction, and a custom website with an integrated booking system.

    The branding approach was intentionally minimal and intimate, designed to reflect both the calm, therapeutic nature of the practice and the personal story behind it. A key part of the identity was the subtle integration of the owner’s two horses into the logo. Rather than being illustrative or literal, they were abstracted into a refined symbol that represents trust, grounding, and emotional connection, quietly weaving her personal life into the heart of the business.

    The overall visual direction was kept soft, clean, and considered, allowing space for the brand’s emotional depth to come through without feeling heavy or cluttered. Typography, spacing, and layout were all designed to feel calm and grounded, reflecting the therapeutic experience clients receive.

    The website was designed to extend this same feeling digitally, with a simple and intuitive structure that guides users effortlessly through the services and into an integrated booking system. The focus was on ease, clarity, and a sense of trust from the very first interaction.

    This project reflects the evolution of Amani Bowen Therapy, from its personal beginnings through to a growing, established practice, and creates a visual identity that feels aligned with where the business is now, and where it is heading.