I'm Lotfi Charfi, a graphic designer and photo retoucher with a passion for branding and visual storytelling. I thrive in fast-paced environments, transforming ideas into engaging visuals using the Adobe Creative Suite and modern design tools. My work focuses on quality, consistency, and driving brand engagement. At National Pen and Vistaprint, I improved product imagery, automated workflows with InDesign scripts, and collaborated with marketing to align visuals with identity—delivering measurable gains in views, engagement, and satisfaction. I enjoy mentoring teammates and continually refining workflows to boost productivity.

Lotfi Charfi

I'm Lotfi Charfi, a graphic designer and photo retoucher with a passion for branding and visual storytelling. I thrive in fast-paced environments, transforming ideas into engaging visuals using the Adobe Creative Suite and modern design tools. My work focuses on quality, consistency, and driving brand engagement. At National Pen and Vistaprint, I improved product imagery, automated workflows with InDesign scripts, and collaborated with marketing to align visuals with identity—delivering measurable gains in views, engagement, and satisfaction. I enjoy mentoring teammates and continually refining workflows to boost productivity.

Available to hire
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Language

English
Advanced

Work Experience

Photo Retoucher at Vistaprint
June 1, 2024 - October 21, 2025
Enhanced product photos for the National Pen website, increasing online product views by 25%, improving image quality by 30%; collaborated with marketing to align visual identity, increasing customer engagement by 15%; implemented advanced photo editing techniques and quality control processes, reducing rejection rates by 20% and improving customer satisfaction by 10%.
Production Designer & Creative Designer at Vistaprint
March 1, 2023 - October 21, 2025
Contributed to $200M in sales through innovative calendar designs; led a high-volume project with a 30% boost in calendar product sales. Developed InDesign scripts to automate workflow, increasing design department efficiency by 25%. Created marketing packages (brochures, banners, signs), boosting customer engagement by 15%. Spearheaded updates for the company website, improving website traffic by 10%.
Graphic Designer & Web Master at Degit-R l
June 1, 2019 - October 21, 2025
Developed design concepts for digital and print media, including banners, brochures, and social media graphics, ensuring adherence to brand guidelines. Managed the company’s website, optimizing functionality and user experience. Provided technical support for website maintenance, boosting performance and reliability.
Photo Retoucher at Vistaprint
June 1, 2024 - October 21, 2025
Enhanced product photos for the National Pen website, increasing online product views by 25%, achieving a 30% improvement in image quality. Collaborated with marketing to align visual identity, leading to a 15% increase in customer engagement. Implemented advanced photo editing techniques and quality control processes, reducing rejection rates by 20% and improving customer satisfaction by 10%.
Production Designer & Creative Designer at Vistaprint
March 31, 2023 - October 21, 2025
Contributed to $200M in sales through innovative calendar designs; led a high-volume project with a 30% boost in sales of calendar products. Developed InDesign scripts to automate workflow, increasing design department efficiency by 25%. Created marketing packages (brochures, banners, signs), boosting customer engagement by 15%. Spearheaded updates for the company website, improving website traffic by 10%.
Graphic Designer & Web Master at Degit-R
June 30, 2019 - October 21, 2025
Developed design concepts for digital and print media, including banners, brochures, and social media graphics, ensuring adherence to brand guidelines. Managed the company’s website, optimizing functionality and user experience. Provided technical support for website maintenance, boosting performance and reliability.
Photo Retoucher at Vistaprint
June 1, 2024 - October 21, 2025
Enhanced product photos for the National Pen website, increasing online product views by 25% and achieving a 30% improvement in image quality. Collaborated with marketing to align visual identity, leading to a 15% increase in customer engagement. Implemented advanced photo editing techniques and quality control processes, reducing rejection rates by 20% and improving customer satisfaction by 10%.
Production Designer & Creative Designer at Vistaprint
March 1, 2023 - October 21, 2025
Contributed to $200M in sales through innovative calendar designs; led a high-volume project with a 30% boost in sales of calendar products. Developed InDesign scripts to automate workflow, increasing design department efficiency by 25%. Created marketing packages (brochures, banners, signs), boosting customer engagement by 15%. Spearheaded updates for the company website, improving website traffic by 10%.
Graphic Designer & Web Master at Degit-R
June 1, 2019 - October 21, 2025
Developed design concepts for digital and print media, including banners, brochures, and social media graphics, ensuring adherence to brand guidelines. Managed the company’s website, optimizing functionality and user experience. Provided technical support for website maintenance, boosting performance and reliability.

Education

Bachelor of Multimedia Communication at ISAMM Higher Institute of Arts and Multimedia, Tunisia
January 1, 2016 - January 1, 2019
Bachelor at ISAMM Higher Institute of Arts and Multimedia, Tunisia
January 1, 2016 - December 31, 2019
Bachelor of Multimedia Communication at ISAMM Higher Institute of Arts and Multimedia, Tunisia
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail