SEO Content Marketing Specialist at Meridian Credit Union

Developed and optimized blog content to improve organic visibility and engagement for a credit union audience. Conducted keyword, topic, and intent research to guide blog strategy and content creation. Refreshed and re-optimized existing blog articles to improve rankings, traffic, and search performance. Applied on-page SEO best practices across blog content, including metadata, internal linking, and content structure. Optimized blog content for AI-driven search and discovery by improving semantic relevance. Aligned blog content with conversational and question-based search behavior to support discoverability in AI summaries while maintaining compliance and accuracy.

SEO Content Marketing Specialist at LifeLabs

Conducted comprehensive keyword research and competitor analysis to optimize on-page and off-page SEO strategies, driving organic traffic to key digital properties. Implement technical SEO improvements, including optimizing metadata, image alt tags, internal linking structures, and website performance. Curated and create high-quality, SEO-optimized content across Facebook, Instagram, LinkedIn, and Twitter, ensuring alignment with target keywords and search trends. Develop and manage content calendars incorporating SEO best practices to enhance visibility and engagement across digital platforms. Performed SEO audits using tools like Google Search Console and SEMrush to identify and address site performance issues and ensure adherence to search engine algorithms. Monitored and analyzed organic search performance, providing actionable insights to improve rankings, CTR, and conversion rates.

Social Media Community Manager at Futurpreneur Canada

Managed community interactions across platforms, tailoring responses to nurture audience relationships. Provided tailored, timely responses to all community engagement across identified social channels. Created and executed engagement based on key community trends across social accounts. Managed high level email marketing campaigns—newsletters, acquisition, promotion and retention. Created and implemented annual overarching social media plan that aligned with corporate objectives. Continuous testing of new audience segments, strategies and messaging to optimize for conversions. Provided actionable insights through data and analysis. Deployed and managed monthly budgets on Facebook, including in-feed, story, reels, lead gen campaigns. Tracked and analyzed social media placements during campaigns for optimization and budget redirection.

Digital Marketing Account Analyst (Category) at Nestlé

Developed impactful marketing materials, including social media graphics, email templates, and display ads. Worked with the creative team to develop engaging and effective marketing collateral, including email templates, social media graphics, and display ads, that effectively communicated the unique selling points of the category and drove engagement. Monitored and analyzed campaign performance metrics, including engagement, traffic, and sales, and provided regular reporting and insights to internal stakeholders and clients. Leveraged customer insights and data to continuously optimize campaigns, identify areas of opportunity, and implement A/B testing to improve campaign performance. Stayed up-to-date with the latest trends and innovations in digital marketing, including new tools and platforms, and recommended new strategies and tactics to improve campaign performance and drive results