Available to hire
Hi, I’m Charit Shetty, a Senior Performance Marketer with extensive experience managing multi-million dollar ad spends and driving substantial revenue growth across diverse international markets including the USA, UK, India, and the Middle East. I’ve had the opportunity to work with top D2C and B2B brands to scale their marketing efforts effectively, enhance conversion rates, and reduce customer acquisition costs through well-structured, data-driven strategies.
I’m passionate about leveraging analytics and performance marketing tools to deliver impactful results. Over the years, I’ve built expertise in Google Ads, Meta Ads, Google Analytics, and other platforms, while collaborating with brands across industries such as healthcare, home decor, furniture, and hospitality. Whether it’s managing ad spend or optimizing campaigns, I enjoy driving client success and growth in a fast-paced digital marketing landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Kannada
Advanced
Work Experience
Specialist - Google & Meta Ads at Sorted
February 1, 2024 - June 9, 2024Specialized in Google & Meta Ads for both D2C and B2B brands, leveraging data-driven strategies to maximize ROI. Managed advertising campaigns for 25+ brands across various industries, successfully managing over $6M in ad spend and generating $35M+ in revenue across markets in the USA, UK, India, and the Middle East. Implemented A/B testing and audience segmentation to improve conversion rates, lower acquisition costs and maximize ROAS. Utilized advanced data analytics and attribution tools like Northbeam, Blotout, and Looker Studio to optimize campaigns and improve reporting accuracy.
Senior Paid Media Executive at ROI Magnet
May 1, 2023 - January 31, 2024Effectively managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands ranging from Fashion & Apparel, Footwear, Jewellery, FMCG, Cafes to Tech accessories. Planned and managed end-to-end execution of Multi-Channel Campaigns to increase campaign ROI, ROAS and controlled CAC. Audited Meta and Google Ad Accounts for new business developments for the agency. Conducted regular client meetings for ensuring business growth through performance monitoring.
Business Analyst / Freelance Digital Marketer at Freelance
May 1, 2018 - December 31, 2022Built and managed Instagram accounts with a total of 300k+ followers over five years, generating over $40,000 in profits. Designed and built e-commerce websites using Shopify and managed Facebook & Google ads for increased sales and revenue. Managed and promoted social media brands and profiles for multiple individuals and businesses, helping scale Instagram followings by more than 100%.
Freelancer at Remunance Services Pvt Ltd
August 1, 2022 - December 31, 2022Grew company LinkedIn page followers by over 25% in three months. Generated 1,000+ backlinks, increasing the company's total backlinks by 10%, improving web traffic and search engine rankings. Created static graphics for blog articles and social media posts using Canva.
Digital Marketing Intern
January 11, 2030 - January 11, 2030Specialist - Google & Meta Ads at Sorted
February 1, 2024 - June 6, 2024Specialized in Google & Meta Ads for both D2C and B2B brands, leveraging data-driven strategies to maximize ROI. Worked with top performance marketing agencies in the USA & Canada, managing advertising campaigns for 25+ brands across various industries. Successfully managed $6M+ in ad spend, generating $35M+ in revenue across markets in the USA, UK, India, and the Middle East. Implemented A/B testing and audience segmentation to improve conversion rates, lower acquisition costs and maximize ROAS. Utilized advanced data analytics and attribution tools like Northbeam, Blotout, and Looker Studio to track performance, optimize campaigns, and improve reporting accuracy.
Senior Paid Media Executive at ROI Magnet
May 1, 2023 - January 31, 2024Effectively managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands ranging from Fashion & Apparel, Footwear, Jewellery, FMCG, Cafes to Tech accessories. Planned and managed end-to-end execution of Multi-Channel Campaigns to increase campaign ROI, ROAS and controlled CAC. Audited Meta and Google Ad Accounts for new business developments for the agency. Conducted regular client meetings for ensuring business growth through performance monitoring.
Business Analyst at Freelance Digital Marketer
May 1, 2018 - December 31, 2022Built and managed Instagram accounts with a total of 300k+ followers in over five years. Generated over $40,000 in profits from these accounts. Designed and built e-commerce websites using Shopify and managed Facebook & Google ads for e-commerce websites, resulting in increased sales and revenue. Managed & promoted Social Media brands/profiles for multiple individuals and business & helped people to scale their Instagram following by more than 100%.
Freelancer at Remunance Services Pvt Ltd
August 1, 2022 - December 31, 2022Grew company LinkedIn page followers by over 25% in three months. Generated 1,000+ backlinks, increasing the company's total backlinks by 10%, resulting in improved web traffic and search engine rankings. Created Static Graphics for blog articles and for social media posts using Canva.
Specialist - Google & Meta Ads at Sorted
February 1, 2024 - June 15, 2024Specialized in Google & Meta Ads for both D2C and B2B brands, leveraging data-driven strategies to maximize ROI. Worked with top performance marketing agencies in the USA & Canada, managing advertising campaigns for 25+ brands across various industries. Successfully managed $6M+ in ad spend, generating $35M+ in revenue across markets in the USA, UK, India, and the Middle East. Implemented A/B testing and audience segmentation to improve conversion rates, lower acquisition costs and maximize ROAS. Utilized advanced data analytics and attribution tools like Northbeam, Blotout, and Looker Studio to track performance, optimize campaigns, and improve reporting accuracy.
Senior Paid Media Executive at ROI Magnet
May 1, 2023 - January 31, 2024Effectively managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands ranging from Fashion & Apparel, Footwear, Jewellery, FMCG, Cafes to Tech accessories. Planned and managed end-to-end execution of Multi-Channel Campaigns to increase campaign ROI, ROAS and controlled CAC. Audited Meta and Google Ad Accounts for new business developments for the agency. Conducted regular client meetings for ensuring business growth through performance monitoring. Recognized as Employee of the Month for October 2023.
Digital Marketer / Business Analyst at Freelance
May 1, 2018 - December 31, 2022Built and managed Instagram accounts with a total of 300k+ followers over five years, generating over $40,000 in profits. Designed and built e-commerce websites using Shopify and managed Facebook & Google ads for these websites, resulting in increased sales and revenue. Managed and promoted social media brands/profiles for multiple individuals and businesses, helping grow Instagram following by more than 100%.
Freelancer at Remunance Services Pvt Ltd
August 1, 2022 - December 31, 2022Grew company LinkedIn page followers by over 25% in three months. Generated 1,000+ backlinks, increasing the company's total backlinks by 10%, resulting in improved web traffic and search engine rankings. Created static graphics for blog articles and social media posts using Canva.
Specialist in Google & Meta Ads at Sorted
February 1, 2024 - June 15, 2024Specialized in Google & Meta Ads for both D2C and B2B brands, leveraging data-driven strategies to maximize ROI. Worked with top performance marketing agencies in the USA & Canada, managing advertising campaigns for 25+ brands across various industries. Successfully managed $6M+ in ad spend, generating $35M+ in revenue across markets in the USA, UK, India, and the Middle East. Implemented A/B testing and audience segmentation to improve conversion rates, lower acquisition costs and maximize ROAS. Hands-on experience across multiple industries. Utilized advanced data analytics and attribution tools like Northbeam, Blotout, and Looker Studio to track performance, optimize campaigns, and improve reporting accuracy.
Senior Paid Media Executive at ROI Magnet
May 1, 2023 - January 31, 2024Effectively managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands in sectors such as Fashion & Apparel, Footwear, Jewellery, FMCG, Cafes, and Tech accessories. Planned and managed end-to-end execution of multi-channel campaigns to increase ROI, ROAS, and control CAC. Audited Meta and Google Ad Accounts for new business developments and conducted regular client meetings to ensure business growth through performance monitoring.
Business Analyst / Freelance Digital Marketer at Freelance
May 1, 2018 - December 31, 2022Built and managed Instagram accounts with a total of over 300k followers, generating more than $40,000 in profits. Designed and built e-commerce websites using Shopify and managed Facebook & Google ads to increase sales and revenue. Managed and promoted social media brands and profiles, helping clients scale their Instagram following by over 100%.
Freelancer at Remunance Services Pvt Ltd
August 1, 2022 - December 31, 2022Grew company LinkedIn page followers by over 25% in three months. Generated 1,000+ backlinks, increasing the company's backlinks by 10%, leading to improved web traffic and search engine rankings. Created static graphics for blog articles and social media posts using Canva.
Specialized in Google & Meta Ads for both D2C and B2B brands at Sorted
February 1, 2024 - June 3, 2024Specialized in Google & Meta Ads for both D2C and B2B brands, leveraging data-driven strategies to maximize ROI. Worked with top performance marketing agencies in the USA & Canada, managing advertising campaigns for 25+ brands across various industries. Successfully managed $6M+ in ad spend, generating $35M+ in revenue across markets in the USA, UK, India, and the Middle East. Implemented A/B testing and audience segmentation to improve conversion rates, lower acquisition costs and maximize ROAS. Hands-on experience across multiple industries, including home decor, furniture, healthcare, art, supplements, steel, and hospitality. Utilized advanced data analytics and attribution tools like Northbeam, Blotout, and Looker Studio to track performance, optimize campaigns, and improve reporting accuracy.
Senior Paid Media Executive at ROI Magnet
May 1, 2023 - January 31, 2024Effectively managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands ranging from Fashion & Apparel, Footwear, Jewellery, FMCG, Cafes to Tech accessories. Planned and managed end-to-end execution of Multi-Channel Campaigns to increase campaign ROI, ROAS and controlled CAC. Audited Meta and Google Ad Accounts for new business developments for the agency. Conducted regular client meetings for ensuring business growth through performance monitoring.
Business Analyst at Freelance Digital Marketer
May 1, 2018 - December 31, 2022Built and managed Instagram accounts with a total of 300k+ followers in over five years. Generated over $40,000 in profits from these accounts. Designed and built e-commerce websites using Shopify and managed Facebook & Google ads for e-commerce websites, resulting in increased sales and revenue. Managed & promoted Social Media brands/profiles for multiple individuals and business & helped people to scale their Instagram following by more than 100%.
Freelancer at Remunance Services Pvt Ltd
August 1, 2022 - December 31, 2022Grew company LinkedIn page followers by over 25% in three months. Generated 1,000+ backlinks, increasing the company's total backlinks by 10%, resulting in improved web traffic and search engine rankings. Created Static Graphics for blog articles and for social media posts using Canva.
Senior Performance Marketer at Sorted
February 1, 2024 - PresentManaged over $6M in ad spend and drove $35M+ in revenue across the USA, UK, India, and the Middle East for D2C and B2B brands. Successfully scaled 25+ brands resulting in a 15% increase in client retention. Managed up to $550,000/month in ad spend across multiple Google Ads accounts using full-funnel campaign strategies. Improved conversion rates by 30% and reduced CAC by 10% through A/B testing and audience segmentation. Reduced CAC by up to 25% across campaigns using data-driven strategies. Hands-on experience with Google Merchant Center to enhance product data and boost Shopping campaigns. Broad exposure to multiple industries and enhanced attribution and reporting accuracy by implementing advanced analytics tools.
Senior Paid Media Executive at ROI Magnet
January 31, 2024 - July 22, 2025Managed a monthly ad spend of over ₹20 lakhs on Meta & Google ads for multiple brands spanning fashion, apparel, footwear, jewellery, FMCG, cafes, and tech accessories. Planned and executed multi-channel campaigns that improved ROAS by 30% and maintained CAC below benchmark targets. Audited 15+ Meta and Google ad accounts, leading to 25–40% performance improvements for new clients. Conducted regular client meetings to monitor performance and foster business growth, contributing to client retention and upsells.
Digital Marketing Intern at Remunance Services Pvt Ltd
December 31, 2022 - July 22, 2025Increased LinkedIn page followers by 25% in 3 months to boost brand visibility and engagement. Generated over 1,000 quality backlinks, leading to a 10% increase in total backlinks and improved SEO rankings and web traffic. Created static graphics using Canva to enhance blog and social media content appeal and consistency.
Freelance Digital Marketer at Freelancer
December 31, 2022 - July 22, 2025Built and scaled Instagram accounts to over 300K followers, generating $40,000+ in profit through content and audience monetization over 5 years. Designed and launched Shopify eCommerce websites and managed Facebook & Google Ads to ensure consistent revenue growth.
Education
MBA at Savitribai Phule Pune University
January 1, 2021 - December 31, 2022MBA at Savitribai Phule Pune University
January 1, 2021 - December 31, 2022MBA at Savitribai Phule Pune University
January 1, 2021 - December 31, 2022MBA at Savitribai Phule Pune University
January 1, 2021 - December 31, 2022MBA at Savitribai Phule Pune University
January 1, 2021 - December 31, 2022MBA at Pune University
January 1, 2021 - December 31, 2023Qualifications
Fundamentals of Digital Marketing by Google
January 11, 2030 - June 24, 2025Google Analytics for Beginners by Google
January 11, 2030 - June 24, 2025SEO Crash Course by SemRush
January 11, 2030 - June 24, 2025SEO- Link Building by LinkedIn
January 11, 2030 - June 24, 2025Building an Integrated Online Marketing Plan by LinkedIn
January 11, 2030 - June 24, 2025Social Media Marketing by HubSpot
January 11, 2030 - June 24, 2025Ecommerce- Drop shipping 101 by Oberlo
January 11, 2030 - June 24, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - June 24, 2025Google Analytics for Beginners by Google
January 11, 2030 - June 24, 2025SEO Crash Course by SemRush
January 11, 2030 - June 24, 2025SEO- Link Building by LinkedIn
January 11, 2030 - June 24, 2025Building an Integrated Online Marketing Plan by LinkedIn
January 11, 2030 - June 24, 2025Social Media Marketing by HubSpot
January 11, 2030 - June 24, 2025Ecommerce- Drop shipping 101 by Oberlo
January 11, 2030 - June 24, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - June 24, 2025Google Analytics for Beginners by Google
January 11, 2030 - June 24, 2025SEO Crash Course by SemRush
January 11, 2030 - June 24, 2025SEO- Link Building by LinkedIn
January 11, 2030 - June 24, 2025Building an Integrated Online Marketing Plan by LinkedIn
January 11, 2030 - June 24, 2025Social Media Marketing by HubSpot
January 11, 2030 - June 24, 2025Ecommerce- Drop shipping 101 by Oberlo
January 11, 2030 - June 24, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - June 24, 2025Google Analytics for Beginners by Google
January 11, 2030 - June 24, 2025SEO Crash Course by SemRush
January 11, 2030 - June 24, 2025SEO- Link Building by LinkedIn
January 11, 2030 - June 24, 2025Building an Integrated Online Marketing Plan by LinkedIn
January 11, 2030 - June 24, 2025Social Media Marketing by HubSpot
January 11, 2030 - June 24, 2025Ecommerce- Dropshipping 101 by Oberlo
January 11, 2030 - June 24, 2025Fundamentals of Digital Marketing by Google
January 1, 2023 - December 31, 2023Google Analytics for Beginners by Google
January 1, 2023 - December 31, 2023SEO Crash Course by SemRush
January 1, 2023 - December 31, 2023SEO- Link Building by LinkedIn
January 1, 2023 - December 31, 2023Building an Integrated Online Marketing Plan by LinkedIn
January 1, 2023 - December 31, 2023Social Media Marketing by HubSpot
January 1, 2023 - December 31, 2023Ecommerce- Drop shipping 101 by Oberlo
January 1, 2023 - December 31, 2023Fundamentals of Digital Marketing by Google
January 11, 2030 - July 22, 2025Google Analytics for Beginners by Google
January 11, 2030 - July 22, 2025SEO Crash Course by SemRush
January 11, 2030 - July 22, 2025SEO- Link Building by LinkedIn
January 11, 2030 - July 22, 2025Building an Integrated Online Marketing Plan by LinkedIn
January 11, 2030 - July 22, 2025Social Media Marketing by HubSpot
January 11, 2030 - July 22, 2025Ecommerce- Dropshipping 101 by Oberlo
January 11, 2030 - July 22, 2025Industry Experience
Retail, Healthcare, Consumer Goods, Travel & Hospitality, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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