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I am a seasoned brand designer specializing in fortifying brand identity and elevating market presence. I thrive on rapid concepting and collaborate across cross-functional teams to translate brand strategy into compelling visual experiences. With strong audience empathy and a knack for anticipating market trends, I excel in dynamic, fast-paced environments, delivering work on time and within budget while upholding brand integrity.…I am a seasoned brand designer specializing in fortifying brand identity and elevating market presence. I thrive on rapid concepting and collaborate across cross-functional teams to translate brand strategy into compelling visual experiences. With strong audience empathy and a knack for anticipating market trends, I excel in dynamic, fast-paced environments, delivering work on time and within budget while upholding brand integrity.

Charles Inyang

Brand Strategist, Brand Designer, Book Cover Designer, +4

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I am a seasoned brand designer specializing in fortifying brand identity and elevating market presence. I thrive on rapid concepting and collaborate across cross-functional teams to translate brand strategy into compelling visual experiences. With strong audience empathy and a knack for anticipating market trends, I excel in dynamic, fast-paced environments, delivering work on time and within budget while upholding brand integrity.…I am a seasoned brand designer specializing in fortifying brand identity and elevating market presence. I thrive on rapid concepting and collaborate across cross-functional teams to translate brand strategy into compelling visual experiences. With strong audience empathy and a knack for anticipating market trends, I excel in dynamic, fast-paced environments, delivering work on time and within budget while upholding brand integrity.

Available to hire

I am a seasoned brand designer specializing in fortifying brand identity and elevating market presence. I thrive on rapid concepting and collaborate across cross-functional teams to translate brand strategy into compelling visual experiences.

With strong audience empathy and a knack for anticipating market trends, I excel in dynamic, fast-paced environments, delivering work on time and within budget while upholding brand integrity.

Skills

Language

English

Fluent

Work Experience

Brand Design Lead at Atlashxm

November 1, 2023 - August 1, 2025

Directed the brand strategy for a portfolio of five key clients, driving a 45% increase in their market share through data-driven positioning and targeted campaigns. Managed project budgets and timelines, consistently delivering projects on time and under budget while exceeding client KPIs. Led a cross-functional team, including designers and marketers, to develop comprehensive brand strategies that aligned with overarching business objectives.

Brand Design Lead at Bondex

October 1, 2022 - September 1, 2024

Provided strategic brand consulting to a diverse client base, guiding them from initial concept to market launch. Led the brand design process to create a compelling visual identity that translated complex blockchain and Web3 concepts into an accessible and user-friendly experience for a global audience. Analyzed emerging market trends and user behavior in the Web 3 space to inform brand positioning and visual strategy. Collaborated closely with product and marketing teams to ensure visual consistency and brand integrity across all digital platforms.

Brand Designer at For the Love of Defi

August 1, 2020 - December 1, 2022

Developed and executed brand strategy to translate complex blockchain and Web3 concepts into an accessible brand narrative for a non-technical audience. Analyzed emerging market trends in the Web3 space to inform brand positioning and growth opportunities. Collaborated closely with the development team to ensure brand messaging was consistent with product functionality.

Freelance Brand Designer at Self-Employed (Akwa Ibom, Nigeria)

January 1, 2019 - December 31, 2019

Designed brand identities and visual assets for local businesses, helping them establish a distinct market presence. Managed the end-to-end design process, from initial client brief to final asset delivery. Oversaw project scopes, timelines, and client billing independently.

Brand Designer at Nestlé

January 1, 2019 - July 1, 2023

Contributed to the development of brand strategies for global companies, focusing on market entry and brand expansion. Analyzed consumer behavior and market trends to provide actionable insights that shaped international brand campaigns. Collaborated with a diverse team of designers and consultants to ensure strategic alignment and creative excellence across all touchpoints. Assisted in the strategic planning and management of projects for clients like Uber and Google, working within an international and fast-paced environment.