I'm a marketing professional with hands-on experience across some of the world's most iconic consumer brands. Holding a Master's in Business Management from EDHEC Business School and enriched by an international exchange at Chung-Ang University in Seoul, I'll brings both strategic thinking and a global perspective to every project.

Charles Planchais

I'm a marketing professional with hands-on experience across some of the world's most iconic consumer brands. Holding a Master's in Business Management from EDHEC Business School and enriched by an international exchange at Chung-Ang University in Seoul, I'll brings both strategic thinking and a global perspective to every project.

Available to hire

I’m a marketing professional with hands-on experience across some of the world’s most iconic consumer brands. Holding a Master’s in Business Management from EDHEC Business School and enriched by an international exchange at Chung-Ang University in Seoul, I’ll brings both strategic thinking and a global perspective to every project.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Korean
Beginner

Work Experience

Brand Manager Intern at Ubisoft
July 1, 2025 - December 1, 2025
Managed 4 international AAA game launch campaigns across 15+ countries, driving 1M+ additions for Heroes: Olden Era. Coordinated cross-market localization of 30+ marketing assets (trailers, key visuals, social toolkits) in collaboration with creative agencies and regional teams, ensuring brand consistency and generating 1M+ views. Conducted competitive benchmarking and market analysis to inform the international campaign roadmap. Fostered alignment between HQ and 6 regional teams by orchestrating a unified global communication strategy.
International Campaign & Content Intern at L’Oréal
January 1, 2024 - June 1, 2024
Deployed multi-channel campaigns supporting 5 product launches across mass-market networks, boosting brand visibility. Monitored online campaigns, optimizing ecommerce performance and contributing to a 25% increase in online reach. Led creative briefing and production of 15+ marketing assets (TV, digital, social), achieving consistent branding. Collaborated with a macro-influencer (2M+ followers) to develop social media content.
Packaging Design Intern at Carrefour
July 1, 2023 - December 1, 2023
Collaborated with cross-functional stakeholders during the development process, ensuring alignment with brand compliance standards. Coordinated daily exchanges with Asian teams (packaging managers, designers, and merchandisers) to streamline production processes for 200+ products, reducing production delays by 20%. Developed supplier briefs and managed workload planning processes to deliver 30+ packaging designs on time.

Education

Master in Business Management at EDHEC Business School
January 1, 2022 - January 1, 2025
Exchange Program at Chung-Ang University
August 1, 2024 - June 1, 2025
Bachelor's Degree in Economics and Management at University Panthéon Assas
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Consumer Goods, Retail, Software & Internet