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Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands. I specialize in strategy, identity systems, packaging design and creative direction for both digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touchpoints. I lead end-to-end branding programs for beauty, luxury and lifestyle brands, collaborating with clients and agencies to deliver strategic branding, packaging and storytelling. Based in Paris with a global reach, I’ve built scalable brand architectures, produced visuals for retail and digital channels, and driven growth across EU and MEN A markets.…Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands. I specialize in strategy, identity systems, packaging design and creative direction for both digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touchpoints. I lead end-to-end branding programs for beauty, luxury and lifestyle brands, collaborating with clients and agencies to deliver strategic branding, packaging and storytelling. Based in Paris with a global reach, I’ve built scalable brand architectures, produced visuals for retail and digital channels, and driven growth across EU and MEN A markets.

Charline Noussan

Brand Designer, Graphic Designer, Designer, +4

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Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands. I specialize in strategy, identity systems, packaging design and creative direction for both digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touchpoints. I lead end-to-end branding programs for beauty, luxury and lifestyle brands, collaborating with clients and agencies to deliver strategic branding, packaging and storytelling. Based in Paris with a global reach, I’ve built scalable brand architectures, produced visuals for retail and digital channels, and driven growth across EU and MEN A markets.…Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands. I specialize in strategy, identity systems, packaging design and creative direction for both digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touchpoints. I lead end-to-end branding programs for beauty, luxury and lifestyle brands, collaborating with clients and agencies to deliver strategic branding, packaging and storytelling. Based in Paris with a global reach, I’ve built scalable brand architectures, produced visuals for retail and digital channels, and driven growth across EU and MEN A markets.

Available to hire

Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands. I specialize in strategy, identity systems, packaging design and creative direction for both digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touchpoints.

I lead end-to-end branding programs for beauty, luxury and lifestyle brands, collaborating with clients and agencies to deliver strategic branding, packaging and storytelling. Based in Paris with a global reach, I’ve built scalable brand architectures, produced visuals for retail and digital channels, and driven growth across EU and MEN A markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Intermediate

Spanish; Castilian

Beginner

Arabic

Advanced

Work Experience

Brand Consultant & Senior Designer at Metropolitan Design

January 1, 2025 - January 1, 2025

Conception de packaging alimentaire, beauté et puériculture; prise en compte des contraintes d'impression; création de packaging (boîtes) et de supports (sachets, boîtes) sur mesure; direction artistique et supervision de productions créatives; mise en place de guides et de systèmes identitaires; contribution à des campagnes et projets d'identité pour des marques.

Designer Graphique at Create Media Group

December 31, 2022 - December 31, 2022

Création et refonte d’identités visuelles pour des marques à fort enjeu visuel (food, beauty, luxury, lifestyle); direction artistique des shootings; conception de manuels, de supports éditoriaux et de packaging; mise en place d’outils de brand equity; coordination des contenus sociaux et web.

Brand Consultant & Senior Art Director at Self-employed / Freelance

January 1, 2023 - Present

Lead brand strategy, identity development and packaging for beauty, luxury and lifestyle brands; deliver end-to-end creative direction for digital and print; build scalable brand systems across touchpoints.

Co-Founder at Keycee Creative Studio

January 1, 2018 - January 1, 2022

Co-founded studio; built brand architecture and packaging for 15+ brands; grew Instagram from 0 to ~79k followers and acquired 4,800 customers; delivered end-to-end branding, packaging and content.

Packaging Designer at CMP Group (Child care, Beauty & Lifestyle)

January 1, 2016 - January 1, 2017

Packaging design for multiple product ranges; contributed to cohesive brand experiences across retail.

Event Graphic Designer at GLEvents / MDP Metropolitan Design / Créatifs Experience

January 1, 2012 - January 1, 2015

Created event visuals, signage and branding for national events; collaborated with multi-disciplinary teams to ensure timely delivery.

Brand Architect / Multi-Entity Rebrand at Groupe Pyramid

January 1, 2024 - December 31, 2024

Built brand architecture for Group + Construction, EC & Geotechnical entities; delivered full identity system, guidelines and digital assets.

Brand Builder / Full Brand Build From Scratch at Maydi

January 1, 2020 - December 31, 2020

Led full brand development from naming to identity to packaging across touchpoints for a luxury brand.

Brand Identity & Translation Project Lead at Fullord

January 1, 2025 - Present

Led luxury jewelry identity translation from Geneva to Dubai; adapted Latin logo for GCC market and produced Arabic identity; refined typography and premium brand assets; created luxury visuals for retail positioning.