Available to hire
Seasoned branding specialist with 10+ years shaping clear, desirable and high-performing brands.
Expert in strategy, identity systems, packaging and creative direction for digital and print. I help companies clarify their vision, elevate their image and deploy consistent brand systems across all touch points.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Intermediate
Spanish; Castilian
Beginner
Arabic
Advanced
Work Experience
Brand Consultant & Senior Designer at Metropolitan Design
January 1, 2025 - January 1, 2025Conception de packaging alimentaire, beauté et puériculture; prise en compte des contraintes d'impression; création de packaging (boîtes) et de supports (sachets, boîtes) sur mesure; direction artistique et supervision de productions créatives; mise en place de guides et de systèmes identitaires; contribution à des campagnes et projets d'identité pour des marques.
Designer Graphique at Create Media Group
December 31, 2022 - December 31, 2022Création et refonte d’identités visuelles pour des marques à fort enjeu visuel (food, beauty, luxury, lifestyle); direction artistique des shootings; conception de manuels, de supports éditoriaux et de packaging; mise en place d’outils de brand equity; coordination des contenus sociaux et web.
Brand Consultant & Senior Art Director at Self-employed / Freelance
January 1, 2023 - PresentLead brand strategy, identity development and packaging for beauty, luxury and lifestyle brands; deliver end-to-end creative direction for digital and print; build scalable brand systems across touchpoints.
Co-Founder at Keycee Creative Studio
January 1, 2018 - January 1, 2022Co-founded studio; built brand architecture and packaging for 15+ brands; grew Instagram from 0 to ~79k followers and acquired 4,800 customers; delivered end-to-end branding, packaging and content.
Packaging Designer at CMP Group (Child care, Beauty & Lifestyle)
January 1, 2016 - January 1, 2017Packaging design for multiple product ranges; contributed to cohesive brand experiences across retail.
Event Graphic Designer at GLEvents / MDP Metropolitan Design / Créatifs Experience
January 1, 2012 - January 1, 2015Created event visuals, signage and branding for national events; collaborated with multi-disciplinary teams to ensure timely delivery.
Brand Architect / Multi-Entity Rebrand at Groupe Pyramid
January 1, 2024 - December 31, 2024Built brand architecture for Group + Construction, EC & Geotechnical entities; delivered full identity system, guidelines and digital assets.
Brand Builder / Full Brand Build From Scratch at Maydi
January 1, 2020 - December 31, 2020Led full brand development from naming to identity to packaging across touchpoints for a luxury brand.
Brand Identity & Translation Project Lead at Fullord
January 1, 2025 - PresentLed luxury jewelry identity translation from Geneva to Dubai; adapted Latin logo for GCC market and produced Arabic identity; refined typography and premium brand assets; created luxury visuals for retail positioning.
Packaging Designer at CMP Group (Childcare, Beauty & Lifestyle)
January 1, 2016 - January 1, 2017Designed packaging across product ranges; collaborated with product teams to ensure print and manufacturing feasibility.
Education
Bachelor Design Graphique - Print at Campus Fondation de l'Image - Bagnolet
January 1, 2011 - January 1, 2014Master 2 en Design Graphique International at Campus Fondation de l'Image - Bagnolet
January 1, 2015 - January 1, 2016Eco-Responsible Graphic Design - Bachelor's Degree at Claude-Nicolas Ledoux High School / Applied Arts (STIA Arts Appliqués)
January 11, 2030 - January 1, 2009High School Diploma – Applied Arts (STIA Arts Appliqués) at Claude-Nicolas Ledoux High School
January 11, 2030 - January 9, 2026Bachelor's Degree in Eco-Responsible Graphic Design at Lycée Claude-Nicolas Ledoux
January 11, 2030 - January 1, 2009High School Diploma – Applied Arts at Lycée Claude-Nicolas Ledoux
January 11, 2030 - February 19, 2026Qualifications
Eco-Responsible Graphic Design – Certification / Degree
January 11, 2030 - January 9, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Manufacturing, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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