Hi! I’m Charlotte, a French digital marketer based in Perth.
I help businesses grow online through social media management, content creation and modern websites that truly represent who they are.
My work is soft, strategic and aesthetic, perfect for wellness, beauty, creatives and service-based businesses.
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I manage digital advertising for Siren Cosmetic Clinic, a cosmetic and injectables clinic in Perth.
My work covers:
• Google Ads setup (keywords, search campaigns, tracking)
• Meta Ads campaigns (targeting, content, optimisation)
• Landing page improvement recommendations
• Promotional content strategy (Mystery Monday, seasonal offers)
• Analytics, reporting & performance optimisation
• Daily/weekly performance monitoring
This project demonstrates my experience in running high-performing ad campaigns for beauty and aesthetic clinics.
I created visual branding elements for Frenchy Fade, a barbershop in Perth.
My work included:
• Logo design (clean, modern, masculine)
• Brochure and service menu
• Social media templates (optional)
• Visual identity recommendations
• Brand positioning for a premium barbershop
This project showcases my graphic design skills and my ability to create bold, distinctive branding for local businesses.
I created several digital and print assets for Mistelle, a French restaurant in Perth.
My contributions include:
• Filming & editing Instagram reels (wine tasting, ambience)
• Photography & short-form video content
• Flyer design for events and promotions
• Brochure layout for menu and special experiences
• Aesthetic and brand-consistent visual creation
This project highlights my ability to combine photography, video, and print design to elevate a hospitality brand.
I supported Gemma Vale, a holistic coach and massage therapist, with a full website content rewrite and branding refinement.
My work included:
• Full website copywriting (homepage, services, “Work With Me”)
• Brand voice development (warm, grounded, intuitive)
• Structural improvements for clarity & conversions
• Visual recommendations for a cohesive brand identity
• Instagram audit & messaging suggestions
This project demonstrates my strengths in emotional storytelling, clear structure and aligned branding for wellness practitioners.
I support Rachel Lavelle Beauty, a luxury cosmetic clinic in Perth, with both email marketing and social media content.
My responsibilities include:
• Email marketing (pre/post-treatment emails, promos, newsletters)
• Klaviyo flows & automation setup
• Social media content support (reels, stories, photos)
• Tone-of-voice refinement (soft, elegant, refined)
• Google Business updates (fresh photos, monthly posts)
• Performance tracking & report optimisation
This project reflects my ability to deliver strategic, aesthetic and effective communication for premium beauty clinics.
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