Charlotte Chevalier

Available to hire

I’m a digital marketing & brand strategist with 4+ years of experience helping lifestyle, beauty, wellness and e-commerce brands grow through social media, content and performance marketing.

About

I’m a digital marketing & brand strategist with 4+ years of experience helping lifestyle, beauty, wellness and e-commerce brands grow through social media, content and performance marketing.
I’ve worked across Australia and Europe with startups, clinics, creators and premium brands, managing everything from Instagram & TikTok growth to Google Ads, email funnels and full brand positioning.
My strength is combining creative direction with real marketing performance — I don’t just make things look good, I build systems that attract, convert and retain customers.
I’ve led projects including:
• Social media and ads for cosmetic clinics
• Content strategy for beauty & lifestyle brands
• Website & funnel optimisation
• Brand identity & storytelling
• Influencer and UGC campaigns
Clients hire me when they need someone who can think like a strategist, execute like a creator, and optimise like a growth marketer. I’m fast, reliable, and fully focused on delivering ROI — not vanity metrics.

  • Joined November 2025

Languages

  • EnglishFluent
  • FrenchFluent

Industry experience

  • Travel & Hospitality
  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Real Estate & Construction
  • Consumer Goods
  • Education

More experts in Toulouse, France

Projects · 5

I manage digital advertising for Siren Cosmetic Clinic, a cosmetic and injectables clinic in Perth.
My work covers:
• Google Ads setup (keywords, search campaigns, tracking)
• Meta Ads campaigns (targeting, content, optimisation)
• Landing page improvement recommendations
• Promotional content strategy (Mystery Monday, seasonal offers)
• Analytics, reporting & performance optimisation
• Daily/weekly performance monitoring
This project demonstrates my experience in running high-performing ad campaigns for beauty and aesthetic clinics.

SIREN COSMETIC CLINIC — Google Ads & Meta Ads Campaigns
  • Banner Ad Designer
  • Brand Designer
  • Brand Strategist
  • +2

I created visual branding elements for Frenchy Fade, a barbershop in Perth.
My work included:
• Logo design (clean, modern, masculine)
• Brochure and service menu
• Social media templates (optional)
• Visual identity recommendations
• Brand positioning for a premium barbershop
This project showcases my graphic design skills and my ability to create bold, distinctive branding for local businesses.

FRENCHY FADE — Logo Design & Brochure
  • Brand Designer
  • Brand Strategist
  • Graphic Designer
  • +1

I created several digital and print assets for Mistelle, a French restaurant in Perth.
My contributions include:
• Filming & editing Instagram reels (wine tasting, ambience)
• Photography & short-form video content
• Flyer design for events and promotions
• Brochure layout for menu and special experiences
• Aesthetic and brand-consistent visual creation
This project highlights my ability to combine photography, video, and print design to elevate a hospitality brand.

MISTELLE RESTAURANT — Instagram Content, Flyer & Brochure
  • Brand Designer
  • Brand Strategist
  • Content Creator
  • +1

I supported Gemma Vale, a holistic coach and massage therapist, with a full website content rewrite and branding refinement.
My work included:
• Full website copywriting (homepage, services, “Work With Me”)
• Brand voice development (warm, grounded, intuitive)
• Structural improvements for clarity & conversions
• Visual recommendations for a cohesive brand identity
• Instagram audit & messaging suggestions
This project demonstrates my strengths in emotional storytelling, clear structure and aligned branding for wellness practitioners.

Website Copywriting & Branding for Gemma Vale
  • Brand Designer
  • Brand Strategist
  • Web Designer
  • +1

I support Rachel Lavelle Beauty, a luxury cosmetic clinic in Perth, with both email marketing and social media content.
My responsibilities include:
• Email marketing (pre/post-treatment emails, promos, newsletters)
• Klaviyo flows & automation setup
• Social media content support (reels, stories, photos)
• Tone-of-voice refinement (soft, elegant, refined)
• Google Business updates (fresh photos, monthly posts)
• Performance tracking & report optimisation
This project reflects my ability to deliver strategic, aesthetic and effective communication for premium beauty clinics.

Email Marketing & Social Media Support – Rachel Lavelle Beauty
  • Marketing Strategist

Work experience· 5 roles

Accompagnement de clients dans le développement de leur visibilité et acquisition · Independent / FreelanceJan 2024 – Present · 2 yrs 11 mos

Accompagnement de clients (indépendants et petites entreprises) dans le développement de leur visibilité et de leur acquisition de clients; analyse des besoins et définition de stratégies marketing et communication; création de contenus et supports (digitaux et imprimés); mise en place et pilotage de campagnes en ligne (Google Ads, Social Ads); suivi des performances et optimisation; génération de leads et amélioration de la notoriété de la marque.

Accueil et conseil client en anglais – Vente et service en boutique · Boutique (Anglais)Dec 2023 – Jul 2024 · 8 mos

Accueil et conseil client en anglais; vente de produits et service clientèle; mise en valeur des produits et respect de l'image de marque; travail en équipe dans un environnement à forte fréquentation; renforcement des compétences linguistiques et relationnelles.

Digital Marketing & Social Media Freelancer · Ode DigitalNov 2023 – Present · 3 yrs 1 mo

Digital Marketing & Social Media Specialist working with wellness brands, beauty clinics, and service-based businesses. At ODE Digital, I manage end-to-end digital strategy including: • Social media management (Instagram, TikTok & Facebook) • Content creation (reels, posts, storytelling, branding) • Website design on Wix & WordPress • Google Ads & Meta Ads campaigns • Copywriting for web, email & social platforms • Email marketing automation (Klaviyo, Omnisend) • Visual identity guidance and brand strategy • Project management and client communication • Analytics, reporting & optimisation My approach combines creativity, softness and strategic performance, tailored especially for wellness, beauty and holistic practitioners. I currently support multiple clients in Australia and France.

Marketing & Communications Freelancer · Self-employed (Freelance)Feb 2023 – Jul 2023 · 6 mos
Conseiller client et vente de produits premium en boutique · Boutique (France)Mar 2022 – Sep 2022 · 7 mos

Education

Master of Digital Marketing · Curtin University2023 – 2025
Bachelor of Marketing · Toulouse Business School2020 – 2023
Master in Digital Marketing · Curtin University2030 – 2026

Certifications and awards

Google Ads Search Certification2024
Meta Social Media Marketing Certification2023
Bachelor in Management & Digital Marketing2030 – 2026

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