I’m a digital marketing & brand strategist with 4+ years of experience helping lifestyle, beauty, wellness and e-commerce brands grow through social media, content and performance marketing. I’ve worked across Australia and Europe with startups, clinics, creators and premium brands, managing everything from Instagram & TikTok growth to Google Ads, email funnels and full brand positioning. My strength is combining creative direction with real marketing performance — I don’t just make things look good, I build systems that attract, convert and retain customers. I’ve led projects including: • Social media and ads for cosmetic clinics • Content strategy for beauty & lifestyle brands • Website & funnel optimisation • Brand identity & storytelling • Influencer and UGC campaigns Clients hire me when they need someone who can think like a strategist, execute like a creator, and optimise like a growth marketer. I’m fast, reliable, and fully focused on delivering ROI — not vanity metrics.…

Charlotte Chevalier

I’m a digital marketing & brand strategist with 4+ years of experience helping lifestyle, beauty, wellness and e-commerce brands grow through social media, content and performance marketing. I’ve worked across Australia and Europe with startups, clinics, creators and premium brands, managing everything from Instagram & TikTok growth to Google Ads, email funnels and full brand positioning. My strength is combining creative direction with real marketing performance — I don’t just make things look good, I build systems that attract, convert and retain customers. I’ve led projects including: • Social media and ads for cosmetic clinics • Content strategy for beauty & lifestyle brands • Website & funnel optimisation • Brand identity & storytelling • Influencer and UGC campaigns Clients hire me when they need someone who can think like a strategist, execute like a creator, and optimise like a growth marketer. I’m fast, reliable, and fully focused on delivering ROI — not vanity metrics.…

Available to hire

I’m a digital marketing & brand strategist with 4+ years of experience helping lifestyle, beauty, wellness and e-commerce brands grow through social media, content and performance marketing.
I’ve worked across Australia and Europe with startups, clinics, creators and premium brands, managing everything from Instagram & TikTok growth to Google Ads, email funnels and full brand positioning.
My strength is combining creative direction with real marketing performance — I don’t just make things look good, I build systems that attract, convert and retain customers.
I’ve led projects including:
• Social media and ads for cosmetic clinics
• Content strategy for beauty & lifestyle brands
• Website & funnel optimisation
• Brand identity & storytelling
• Influencer and UGC campaigns
Clients hire me when they need someone who can think like a strategist, execute like a creator, and optimise like a growth marketer. I’m fast, reliable, and fully focused on delivering ROI — not vanity metrics.

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Language

English
Fluent
French
Fluent

Work Experience

Digital Marketing & Social Media Freelancer at Ode Digital
November 10, 2023 - Present
Digital Marketing & Social Media Specialist working with wellness brands, beauty clinics, and service-based businesses. At ODE Digital, I manage end-to-end digital strategy including: • Social media management (Instagram, TikTok & Facebook) • Content creation (reels, posts, storytelling, branding) • Website design on Wix & WordPress • Google Ads & Meta Ads campaigns • Copywriting for web, email & social platforms • Email marketing automation (Klaviyo, Omnisend) • Visual identity guidance and brand strategy • Project management and client communication • Analytics, reporting & optimisation My approach combines creativity, softness and strategic performance, tailored especially for wellness, beauty and holistic practitioners. I currently support multiple clients in Australia and France.
Marketing & Communications Freelancer at Self-employed (Freelance)
February 1, 2023 - July 1, 2023
Prospection commerciale et développement de nouvelles opportunités clients; qualification des besoins et présentation des offres; participation à la définition de la stratégie marketing et communication; création de contenus et supports (digital et print); analyse des besoins clients et élaboration de propositions commerciales; contribution à l'augmentation de la visibilité et de la notoriété de la marque; gestion des leads et pilotage de campagnes marketing ciblées; présence en ligne (réseaux sociaux, messages de marque, contenus visuels et éditoriaux); conception et pilotage de campagnes publicitaires en ligne (Google Ads, Facebook Ads); suivi des performances et optimisation continue.
Conseiller client et vente de produits premium en boutique at Boutique (France)
March 1, 2022 - September 1, 2022
Conseil client et vente de produits premium en boutique; mise en avant des éditions limitées et des nouvelles sorties; atteinte et dépassement d'objectifs; promotion de l'image de marque; travail en équipe dans un environnement à forte fréquentation; développement des compétences relationnelles et commerciales.
Accueil et conseil client en anglais – Vente et service en boutique at Boutique (Anglais)
December 1, 2023 - July 1, 2024
Accueil et conseil client en anglais; vente de produits et service clientèle; mise en valeur des produits et respect de l'image de marque; travail en équipe dans un environnement à forte fréquentation; renforcement des compétences linguistiques et relationnelles.
Accompagnement de clients dans le développement de leur visibilité et acquisition at Independent / Freelance
January 1, 2024 - Present
Accompagnement de clients (indépendants et petites entreprises) dans le développement de leur visibilité et de leur acquisition de clients; analyse des besoins et définition de stratégies marketing et communication; création de contenus et supports (digitaux et imprimés); mise en place et pilotage de campagnes en ligne (Google Ads, Social Ads); suivi des performances et optimisation; génération de leads et amélioration de la notoriété de la marque.

Education

Master of Digital Marketing at Curtin University
July 15, 2023 - June 30, 2025
Bachelor of Marketing at Toulouse Business School
September 1, 2020 - June 1, 2023
Master in Digital Marketing at Curtin University
January 11, 2030 - January 9, 2026

Qualifications

Google Ads Search Certification
May 8, 2024 - May 8, 2024
Meta Social Media Marketing Certification
November 10, 2023 - November 10, 2023
Bachelor in Management & Digital Marketing
January 11, 2030 - January 9, 2026

Industry Experience

Travel & Hospitality, Professional Services, Retail, Software & Internet, Media & Entertainment, Real Estate & Construction, Consumer Goods, Education
    paper SIREN COSMETIC CLINIC — Google Ads & Meta Ads Campaigns

    I manage digital advertising for Siren Cosmetic Clinic, a cosmetic and injectables clinic in Perth.
    My work covers:
    • Google Ads setup (keywords, search campaigns, tracking)
    • Meta Ads campaigns (targeting, content, optimisation)
    • Landing page improvement recommendations
    • Promotional content strategy (Mystery Monday, seasonal offers)
    • Analytics, reporting & performance optimisation
    • Daily/weekly performance monitoring
    This project demonstrates my experience in running high-performing ad campaigns for beauty and aesthetic clinics.

    paper FRENCHY FADE — Logo Design & Brochure

    I created visual branding elements for Frenchy Fade, a barbershop in Perth.
    My work included:
    • Logo design (clean, modern, masculine)
    • Brochure and service menu
    • Social media templates (optional)
    • Visual identity recommendations
    • Brand positioning for a premium barbershop
    This project showcases my graphic design skills and my ability to create bold, distinctive branding for local businesses.

    paper MISTELLE RESTAURANT — Instagram Content, Flyer & Brochure

    I created several digital and print assets for Mistelle, a French restaurant in Perth.
    My contributions include:
    • Filming & editing Instagram reels (wine tasting, ambience)
    • Photography & short-form video content
    • Flyer design for events and promotions
    • Brochure layout for menu and special experiences
    • Aesthetic and brand-consistent visual creation
    This project highlights my ability to combine photography, video, and print design to elevate a hospitality brand.

    paper Website Copywriting & Branding for Gemma Vale

    I supported Gemma Vale, a holistic coach and massage therapist, with a full website content rewrite and branding refinement.
    My work included:
    • Full website copywriting (homepage, services, “Work With Me”)
    • Brand voice development (warm, grounded, intuitive)
    • Structural improvements for clarity & conversions
    • Visual recommendations for a cohesive brand identity
    • Instagram audit & messaging suggestions
    This project demonstrates my strengths in emotional storytelling, clear structure and aligned branding for wellness practitioners.

    paper Email Marketing & Social Media Support – Rachel Lavelle Beauty

    I support Rachel Lavelle Beauty, a luxury cosmetic clinic in Perth, with both email marketing and social media content.
    My responsibilities include:
    • Email marketing (pre/post-treatment emails, promos, newsletters)
    • Klaviyo flows & automation setup
    • Social media content support (reels, stories, photos)
    • Tone-of-voice refinement (soft, elegant, refined)
    • Google Business updates (fresh photos, monthly posts)
    • Performance tracking & report optimisation
    This project reflects my ability to deliver strategic, aesthetic and effective communication for premium beauty clinics.