Hi! I’m Charlotte, a French digital marketer based in Perth. I help businesses grow online through social media management, content creation and modern websites that truly represent who they are. My work is soft, strategic and aesthetic, perfect for wellness, beauty, creatives and service-based businesses.

Charlotte Chevalier

Hi! I’m Charlotte, a French digital marketer based in Perth. I help businesses grow online through social media management, content creation and modern websites that truly represent who they are. My work is soft, strategic and aesthetic, perfect for wellness, beauty, creatives and service-based businesses.

Available to hire

Hi! I’m Charlotte, a French digital marketer based in Perth.
I help businesses grow online through social media management, content creation and modern websites that truly represent who they are.
My work is soft, strategic and aesthetic, perfect for wellness, beauty, creatives and service-based businesses.

See more

Language

English
Fluent
French
Fluent

Work Experience

Digital Marketing & Social Media Freelancer at Ode Digital
November 10, 2023 - Present
Digital Marketing & Social Media Specialist working with wellness brands, beauty clinics, and service-based businesses. At ODE Digital, I manage end-to-end digital strategy including: • Social media management (Instagram, TikTok & Facebook) • Content creation (reels, posts, storytelling, branding) • Website design on Wix & WordPress • Google Ads & Meta Ads campaigns • Copywriting for web, email & social platforms • Email marketing automation (Klaviyo, Omnisend) • Visual identity guidance and brand strategy • Project management and client communication • Analytics, reporting & optimisation My approach combines creativity, softness and strategic performance, tailored especially for wellness, beauty and holistic practitioners. I currently support multiple clients in Australia and France.

Education

Master of Digital Marketing at Curtin University
July 15, 2023 - June 30, 2025
Bachelor of Marketing at Toulouse Business School
September 1, 2020 - June 1, 2023

Qualifications

Google Ads Search Certification
May 8, 2024 - May 8, 2024
Meta Social Media Marketing Certification
November 10, 2023 - November 10, 2023

Industry Experience

Travel & Hospitality, Professional Services, Retail, Software & Internet, Media & Entertainment, Real Estate & Construction, Consumer Goods
    paper SIREN COSMETIC CLINIC — Google Ads & Meta Ads Campaigns

    I manage digital advertising for Siren Cosmetic Clinic, a cosmetic and injectables clinic in Perth.
    My work covers:
    • Google Ads setup (keywords, search campaigns, tracking)
    • Meta Ads campaigns (targeting, content, optimisation)
    • Landing page improvement recommendations
    • Promotional content strategy (Mystery Monday, seasonal offers)
    • Analytics, reporting & performance optimisation
    • Daily/weekly performance monitoring
    This project demonstrates my experience in running high-performing ad campaigns for beauty and aesthetic clinics.

    paper FRENCHY FADE — Logo Design & Brochure

    I created visual branding elements for Frenchy Fade, a barbershop in Perth.
    My work included:
    • Logo design (clean, modern, masculine)
    • Brochure and service menu
    • Social media templates (optional)
    • Visual identity recommendations
    • Brand positioning for a premium barbershop
    This project showcases my graphic design skills and my ability to create bold, distinctive branding for local businesses.

    paper MISTELLE RESTAURANT — Instagram Content, Flyer & Brochure

    I created several digital and print assets for Mistelle, a French restaurant in Perth.
    My contributions include:
    • Filming & editing Instagram reels (wine tasting, ambience)
    • Photography & short-form video content
    • Flyer design for events and promotions
    • Brochure layout for menu and special experiences
    • Aesthetic and brand-consistent visual creation
    This project highlights my ability to combine photography, video, and print design to elevate a hospitality brand.

    paper Website Copywriting & Branding for Gemma Vale

    I supported Gemma Vale, a holistic coach and massage therapist, with a full website content rewrite and branding refinement.
    My work included:
    • Full website copywriting (homepage, services, “Work With Me”)
    • Brand voice development (warm, grounded, intuitive)
    • Structural improvements for clarity & conversions
    • Visual recommendations for a cohesive brand identity
    • Instagram audit & messaging suggestions
    This project demonstrates my strengths in emotional storytelling, clear structure and aligned branding for wellness practitioners.

    paper Email Marketing & Social Media Support – Rachel Lavelle Beauty

    I support Rachel Lavelle Beauty, a luxury cosmetic clinic in Perth, with both email marketing and social media content.
    My responsibilities include:
    • Email marketing (pre/post-treatment emails, promos, newsletters)
    • Klaviyo flows & automation setup
    • Social media content support (reels, stories, photos)
    • Tone-of-voice refinement (soft, elegant, refined)
    • Google Business updates (fresh photos, monthly posts)
    • Performance tracking & report optimisation
    This project reflects my ability to deliver strategic, aesthetic and effective communication for premium beauty clinics.