Website Copywriting & Branding for Gemma Vale

I supported Gemma Vale, a holistic coach and massage therapist, with a full website content rewrite and branding refinement.
My work included:
• Full website copywriting (homepage, services, “Work With Me”)
• Brand voice development (warm, grounded, intuitive)
• Structural improvements for clarity & conversions
• Visual recommendations for a cohesive brand identity
• Instagram audit & messaging suggestions
This project demonstrates my strengths in emotional storytelling, clear structure and aligned branding for wellness practitioners.