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Great brands are built around people, not assumptions. For the last eight years I have specialised in uncovering the real motivations, behaviours and expectations that influence decision-making, and use those insights to create brands and design campaigns that feel relevant, authentic and memorable. With a clean yet impactful design signature, I blend big-picture thinking with meticulous execution to turn insight into experience, creating meaningful and enduring connections between businesses and their audiences.…Great brands are built around people, not assumptions. For the last eight years I have specialised in uncovering the real motivations, behaviours and expectations that influence decision-making, and use those insights to create brands and design campaigns that feel relevant, authentic and memorable. With a clean yet impactful design signature, I blend big-picture thinking with meticulous execution to turn insight into experience, creating meaningful and enduring connections between businesses and their audiences.

Charlotte Dexter

Brand Designer, Creative Director, Graphic Designer

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Great brands are built around people, not assumptions. For the last eight years I have specialised in uncovering the real motivations, behaviours and expectations that influence decision-making, and use those insights to create brands and design campaigns that feel relevant, authentic and memorable. With a clean yet impactful design signature, I blend big-picture thinking with meticulous execution to turn insight into experience, creating meaningful and enduring connections between businesses and their audiences.…Great brands are built around people, not assumptions. For the last eight years I have specialised in uncovering the real motivations, behaviours and expectations that influence decision-making, and use those insights to create brands and design campaigns that feel relevant, authentic and memorable. With a clean yet impactful design signature, I blend big-picture thinking with meticulous execution to turn insight into experience, creating meaningful and enduring connections between businesses and their audiences.

Available to hire

Great brands are built around people, not assumptions. For the last eight years I have specialised in uncovering the real motivations, behaviours and expectations that influence decision-making, and use those insights to create brands and design campaigns that feel relevant, authentic and memorable.

With a clean yet impactful design signature, I blend big-picture thinking with meticulous execution to turn insight into experience, creating meaningful and enduring connections between businesses and their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Specialist at Westbrook Agency

August 1, 2018 - May 1, 2026

Part of a multidisciplinary creative agency specialising in branding, creative, digital and content for culture and commerce brands. Developed brand-led creative solutions that connect authentically with audiences and support long-term business growth. Experience spans brand identity, campaign development, content creation and customer experience design across a variety of sectors. Close collaboration with clients and internal teams to translate strategic objectives into impactful visual communication, helping brands define and express their identity consistently across multiple touchpoints.

Designer / Senior Designer at Haddow Group

April 1, 2011 - July 1, 2018

Progression within a leading supplier of fashion, beauty and lifestyle products to UK and European retailers. Led the creative direction and development of health & beauty, gift and home accessory ranges across own-brand and contract accounts. Managed projects from initial trend research and concept development through to packaging, POS, sales presentations and technical specifications. Collaboration with sales and account teams to deliver commercially successful product ranges and engaging 360-degree customer experiences for a broad retail market.