In March 2026, Columbia Road Gallery exhibited at the Affordable Art Fair New York, showcasing an exciting collection of contemporary artworks to an international audience of collectors, designers and art lovers. I worked with the gallery to deliver a comprehensive digital campaign supporting the event before, during and after the fair.

Pre-Fair Promotion

Ahead of the fair, I launched a targeted social media campaign designed to build anticipation and awareness around Columbia Road Gallery’s participation. This included:

Artist spotlight posts introducing featured artists and their work.
Promotional content highlighting the gallery’s stand location and fair details.
Countdown posts and teaser content designed to drive engagement and increase event visibility.
During the Fair

Throughout the event, I provided live social media coverage to capture the energy and atmosphere of the fair in real time. Our support included:

Posting live updates, stories and behind-the-scenes content from the gallery stand.
Sharing featured artworks and key moments throughout the event.
Encouraging audience engagement through interactive content and real-time updates.
Post-Fair Promotion

Following the event, I continued supporting the gallery with post-fair content designed to maintain momentum and extend audience engagement. This included:

Recap posts showcasing the success of the fair.
Artist-focused content featuring exhibited works.
Follow-up promotion encouraging audiences to continue exploring and purchasing artworks through the gallery.

NEWSLETTER SIGN-UPS & AUDIENCE GROWTH

Across all stages of the campaign, I encouraged followers to subscribe to the gallery’s newsletter for exclusive updates, artist news and future exhibition announcements. This helped grow the gallery’s subscriber base while strengthening connections with both UK and international audiences.

THE RESULTS

Consistent engagement across social media before, during and after the fair.
Increased international visibility for Columbia Road Gallery and its artists.
Growth in newsletter subscribers and audience interaction throughout the campaign.
Extended reach and longevity of the fair through post-event content and continued promotion.

Through a combination of strategic pre-event marketing, live event coverage and post-fair content promotion, I helped maximise Columbia Road Gallery’s visibility and audience engagement at the Affordable Art Fair New York 2026.

I’m passionate about helping my clients create unique and memorable experiences that captivate their audiences. One of my most exciting projects recently was my work with The Hummingbird Bakery and their collaboration with Hasbro to launch a Peppa Pig-themed range of cakes, cupcakes and nationwide decorating kits. This partnership brought together one of the world’s most beloved characters with one of London’s most cherished American bakeries, resulting in a delightful fusion of playfulness and deliciousness.

Bringing the Collaboration to Life

My involvement in this collaboration was comprehensive, ensuring that every aspect of the campaign upheld the high standards of both The Hummingbird Bakery and the Peppa Pig brand. I began by taking the reins on the creative direction for a key photoshoot. These captivating images became central to the campaign, appearing on the bakery’s website, both brands’ social media platforms, and newsletters, offering a consistent and visually engaging experience that resonated with customers of all ages.

Strategic Digital Marketing and Expanding Reach

I designed an organic social media plan that highlighted the unique offerings of the Peppa Pig range. I engaged followers with mouthwatering images, video content, and interactive posts that kept the excitement alive. To maximise visibility, I also launched a highly targeted Google PPC campaign. This campaign aimed at cake lovers and Peppa Pig fans alike, driving substantial traffic to The Hummingbird Bakery’s website and physical stores.

Recognising the power of email marketing, I maintained consistent engagement with the bakery’s audience through regular newsletters. These emails featured new product announcements and creative content focused on the Peppa Pig range, ensuring the collaboration stayed top-of-mind. Additionally, I crafted an SEO-optimised blog post that provided a detailed look at the collaboration.

Engaging London’s Family Influencers

To further amplify the launch of The Hummingbird Bakery x Peppa Pig collaboration, I partnered with a select group of family influencers in London. I organised an exclusive launch event at one of the bakery’s iconic locations, where these influencers and their children could experience the Peppa Pig-themed treats firsthand. Other brands partnering with Peppa Pig sponsored the event with the likes of Emma Bridgewater, Trotters Childrenswear x Liberty London, TY Toys and Crayola providing treats for the influencers and their children to take home after the event.

The results of this multi-faceted campaign were outstanding:

Influencer Reach: 10.65 million
Social Media Reels: Total viewership of 80.5k and growing
Google PPC Campaign: Consistently achieved a 4X ROAS month on month
Peppa Pig World Competition Post: Currently at 52k views
AKT x Peppa Pig Pride Post: Reached 58,338 people on Instagram
Campaign Newsletters: Generated significant revenue, with high open and engagement rates.

I pride myself on crafting bespoke digital experiences that resonate with elegance, sophistication, and a touch of magic. My work with Saltmarshe Hall, a stunning Georgian country house nestled in the heart of East Yorkshire, has been a perfect example of this. Having had the privilege of writing all the copy for their website, I was delighted to take on the task of creating their first ever Christmas page — a celebration of the festive season in a setting as enchanting as Saltmarshe Hall itself.

Crafting the Christmas Spirit with Words

The challenge was to capture the essence of a traditional yet luxurious Christmas at Saltmarshe Hall, where history meets modern comfort. I began by delving deep into the Hall’s rich heritage, drawing inspiration from its timeless architecture, the warmth of its interiors, and the serene beauty of its grounds. My aim was to create copy that not only informed but also evoked the emotions of joy, wonder, and anticipation that the festive season brings.

Every word was carefully chosen to reflect the elegance of Saltmarshe Hall, while also conveying the sense of exclusivity and bespoke service that guests can expect. I wanted readers to imagine themselves sipping mulled wine by a roaring fire, strolling through frost-kissed gardens, and dining on gourmet feasts in candlelit rooms. The copy had to transport them to a place where Christmas dreams come true.

Selecting Images That Tell a Story

In addition to the copywriting, I was also tasked with selecting the perfect images to complement the text. The visual choices were crucial in bringing the Christmas page to life, offering visitors a glimpse into the magic of the season at Saltmarshe Hall.

I opted for a blend of images that highlighted the Hall’s grandeur and its intimate, cosy corners. The photographs chosen showcase the warmth of the interiors, the elegance of the festive décor, and the timeless beauty of the surrounding landscape. Each image was selected to enhance the narrative we had crafted, creating a seamless and immersive experience for the website’s visitors.

A Bespoke Digital Experience

The Saltmarshe Hall Christmas page is more than just a collection of words and images; it’s a carefully curated experience designed to capture the imagination and invite visitors into a world of festive luxury. I understand that every client is unique, and I tailor our approach to meet their specific needs. For Saltmarshe Hall, this meant creating a page that is not only informative but also evocative — one that reflects the Hall’s unique charm and the unforgettable experiences it offers.

Specialising in luxury interior design, Rebecca Barnes delivers exquisite projects from concept to completion, but her online presence needed a refresh to reflect the true elegance and expertise behind her work.

A Clearer, More Impactful Brand Presence

I took a strategic approach to revamping Rebecca Barnes Designs’ social media and brand identity, ensuring her platforms clearly communicated her bespoke services, design philosophy, and luxury projects. Through refined visual storytelling and compelling content, I enhanced brand consistency and made it easier for potential clients to understand the depth of her expertise.

Educating & Engaging Potential Clients

To position Rebecca at the very top of her field, I focused on educating her audience - sharing insights into the design process, behind-the-scenes project developments, and expert tips. This not only builds credibility but also fosters deeper connections with high-end clients looking for a designer who truly understands their vision.

Luxury Storytelling Through Content Creation

I elevated the brand’s social media presence with a mix of stunning visuals, video content, and thought-provoking captions, capturing the artistry and precision behind every Rebecca Barnes Designs project. The result? A social feed that exudes sophistication, inspiration, and authority—just like her work.

Through our strategic digital marketing and content creation, I’m ensuring Rebecca’s expertise shines across every touchpoint, attracting dream clients and setting new standards in the industry.

I’m proud to have supported my long-standing client, The Hummingbird Bakery, on a landmark moment in their brand journey - partnering with British Airways. As of summer 2025, passengers on all British Airways short-haul flights departing from Heathrow and Gatwick can now enjoy exclusive Hummingbird Bakery treats onboard.

This is a huge milestone for the beloved bakery, marking its first step into airline retail and bringing its signature bakes to an entirely new audience. Naturally, I was thrilled to support the announcement and promotion of this exciting launch across digital platforms.

A Full-Funnel Campaign

To help drive awareness, I rolled out a strategic series of social media posts to tease and announce the partnership, ensuring it reached loyal fans and new audiences alike. My creative focused on highlighting the exclusivity of the in-flight range, while showcasing the iconic Hummingbird branding in a way that felt fresh and elevated for the travel audience.

In addition, I created a dedicated email marketing campaign for subscribers, celebrating the launch and encouraging fans to spot (and taste!) the products onboard. These communications continued in the following months with reminder content to keep the partnership top of mind and extend its impact beyond the initial announcement.

On-Site and On-Location Content

As part of the campaign rollout, I provided creative direction for the official photoshoot to ensure all assets - whether used on social, web or email - reflected the joyful, premium feel of both brands. I also captured original content at Gatwick Airport, giving followers a real-life glimpse of the products in their new sky-high setting.

To boost SEO and support the brand’s website content strategy, I also wrote a dedicated blog post for The Hummingbird Bakery’s own site telling the full story of the partnership and creating another touchpoint for engaged readers.

A Sweet Takeoff

This partnership marks an exciting new chapter for The Hummingbird Bakery, and I’m proud to have helped bring the announcement to life across digital touch points. From social and email to photography and content strategy, I was on hand every step of the way to ensure the campaign reflected the scale and sweetness of this achievement.

I specialise in helping brands build from the ground up and my recent work with REMIUM is a perfect example of that. From developing a distinctive brand identity to launching a polished, lifestyle-led website, this project was a full-circle creative collaboration.

When REMIUM approached me, they were at the very beginning of their brand journey. As a premium financial lifestyle company, their vision was clear: to create a sophisticated, aspirational platform that stood apart from the traditional, often clinical, feel of finance. I began by creating REMIUM’s full brand guidelines from scratch - working with my trusted graphic designer to define everything from colour palette, typography and iconography to tone of voice and content principles. These guidelines became the blueprint for all creative decisions moving forward, ensuring consistency across every touchpoint. Read more about our branding work for REMIUM here.

Next, I worked with their CEO and my graphic designer to plan and agree the layout of their new website. I also collaborated closely with a website developer to bring these designs to life, overseeing the entire project from initial wireframes through to final build. The site includes multiple pages designed to guide users through REMIUM’s services and ethos in a seamless and engaging way:

Homepage
Personal Accounts
Business Accounts
Lifestyle
About Us
Contact Us
Blog and Article pages for future news and updates

With the layout and UX finalised, I then wrote all the website copy in REMIUM’s newly established brand tone, balancing professionalism with clarity and reflecting the effortless luxury at the heart of the brand. Each page was tailored to both inform and inspire, whether users were looking for financial services or simply exploring REMIUM’s aspirational lifestyle content.

In parallel, I sourced all imagery for the website, carefully curating a collection of visuals that would elevate the overall aesthetic and reinforce the premium, lifestyle-led feel. Every image was chosen to align with the brand’s values - heritage luxury, trust and a modern, curated experience for high net worth individuals and businesses.

This was more than a website build - it was the launch of a brand with purpose and polish. Visit their website to see our work here: https://www.twine.net/signin