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With over two decades experience of working in the B2B technology and fintech sectors, I have a solid knowledge of these industries and am adept at understanding business challenges to create compelling storylines that resonate with the media and succeed in positively influencing client perception. I have excellent written and verbal communications skills and enjoy working with and advising senior executives. I speak fluent Italian and French.…With over two decades experience of working in the B2B technology and fintech sectors, I have a solid knowledge of these industries and am adept at understanding business challenges to create compelling storylines that resonate with the media and succeed in positively influencing client perception. I have excellent written and verbal communications skills and enjoy working with and advising senior executives. I speak fluent Italian and French.

Charlotte Wade-Thomas

PR Freelancer, Content Strategist, Brand Strategist, +1

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With over two decades experience of working in the B2B technology and fintech sectors, I have a solid knowledge of these industries and am adept at understanding business challenges to create compelling storylines that resonate with the media and succeed in positively influencing client perception. I have excellent written and verbal communications skills and enjoy working with and advising senior executives. I speak fluent Italian and French.…With over two decades experience of working in the B2B technology and fintech sectors, I have a solid knowledge of these industries and am adept at understanding business challenges to create compelling storylines that resonate with the media and succeed in positively influencing client perception. I have excellent written and verbal communications skills and enjoy working with and advising senior executives. I speak fluent Italian and French.

Available to hire

With over two decades experience of working in the B2B technology and fintech sectors, I have a solid knowledge of these industries and am adept at understanding business challenges to create compelling storylines that resonate with the media and succeed in positively influencing client perception. I have excellent written and verbal communications skills and enjoy working with and advising senior executives. I speak fluent Italian and French.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

French

Advanced

Work Experience

Senior Communications Strategist at Fire on the Hill

January 1, 2024 - Present

Lead PR and social media programs for Amadeus, Alcatel-Lucent Enterprise, Siemens Gamesa and Giesecke+Devrient. Develop thought leadership campaigns aligned with commercial goals to sustain media coverage on complex technology and technical issues including generative AI, cloud, cyber security, offshore wind power and data sovereignty. Devise cross-channel narrative and campaign plans, secure top-tier national and trade media opportunities for spokespeople, and manage French and German partner agencies.

Senior Consultant & Content Specialist at Tyto PR

October 1, 2017 - June 1, 2023

Content strategist for B2B clients in technology and fintech including Travelport, Wire, OutSystems, Tuum, Trackkr, Workato and Freshfields Bruckhaus Deringer (digital transformation). Built strong relationships with client PR teams, board executives and product specialists to create authentic thought leadership. Devised original thought leadership angles and storylines that elevated media and analyst perception of client products and capabilities. Supported and coached team members and managed accounts, resourcing and client budgets.

Senior Consultant at Kwitten

October 1, 2014 - October 1, 2017

Managed B2B technology and finance accounts including Amadeus, Ipanema, Easynet, S&P Global and Axioma. Devised content strategy and led content development, producing byline articles, data-based reports, messaging, case studies and web copy.

Associate Director at Catalysis

October 1, 2009 - September 1, 2012

Oversaw PR campaigns for Panasonic, Cable & Wireless Worldwide, Polycom, Hitachi, Data Systems and Nokia Siemens Networks. Managed an internal team of 4–5. Nurtured relationships with high-level national media writers, staffed media interviews and prepared senior corporate executives with timely discussion topics. Worked with technical/product specialists to refine messaging and create strong angles and materials for business and trade media. Responsible for recruitment, new business, marketing and management of the media relations practice.

Senior Consultant at Potion PR

April 1, 2008 - October 1, 2009

Managed a portfolio of business clients including expw: consulting, Asta Development, Trivantis and Bell Micro. Acted as a hands-on account manager responsible for media relations across trade, vertical, national and regional media, plus analyst relations. Created PR and marketing materials including whitepapers, bylined articles, brochures, web copy and case studies.

Associate Director at Catalysis

December 1, 2002 - April 1, 2008

Devised and managed public relations programs for technology clients including BT Global Services, Cable & Wireless, Lucent Technologies and Sonus Networks. Contributed to management of a team of 25 people, including recruitment, capacity planning, team management and development of a 5-year business plan.

Account Executive at Miller Shandwick Technologies, Weber

June 1, 2000 - July 1, 2002

Media relations executive for clients including Polaroid, Microsoft and Hewlett Packard. Worked on pan-European projects, including a European case study program for Polaroid and a customer reference program for HP EMEA.

Account Manager at BTP&P Associati

December 1, 1998 - June 1, 2000

Main day-to-day contact for clients including Cable & Wireless Europe, Dow Jones & Company and The Wall Street Journal Europe. Supervised in-house production of corporate literature and managed clients' participation in international exhibitions such as The World Economic Forum at Davos, TMAB in Brussels, Interop in Paris and SMAU in Milan.