I am a commercially driven sales and content marketing professional with an independently verified track record of building and engaging online audiences. I grew a personal TikTok platform to 5,000+ followers and 2 million likes entirely organically, with a single video reaching 5.1 million views, attracting inbound PR partnerships with brands. I combine nearly six years of consultative, high-value prom and evening sales experience with a psychology graduate's understanding of consumer behaviour and persuasion. I am a natural relationship-builder who leads with energy and positivity, consistently elevating the teams and clients around me. I bring a data-driven, creative approach to content and marketing, applying behavioural insights to optimise audience engagement and brand value. My background in forensic psychology informs my understanding of motivation and persuasion, helping me design strategies that resonate with diverse audiences while delivering measurable outcomes for brands and stakeholders.

Charlotte Polwart

I am a commercially driven sales and content marketing professional with an independently verified track record of building and engaging online audiences. I grew a personal TikTok platform to 5,000+ followers and 2 million likes entirely organically, with a single video reaching 5.1 million views, attracting inbound PR partnerships with brands. I combine nearly six years of consultative, high-value prom and evening sales experience with a psychology graduate's understanding of consumer behaviour and persuasion. I am a natural relationship-builder who leads with energy and positivity, consistently elevating the teams and clients around me. I bring a data-driven, creative approach to content and marketing, applying behavioural insights to optimise audience engagement and brand value. My background in forensic psychology informs my understanding of motivation and persuasion, helping me design strategies that resonate with diverse audiences while delivering measurable outcomes for brands and stakeholders.

Next availability:
July 9, 2026

I am a commercially driven sales and content marketing professional with an independently verified track record of building and engaging online audiences. I grew a personal TikTok platform to 5,000+ followers and 2 million likes entirely organically, with a single video reaching 5.1 million views, attracting inbound PR partnerships with brands. I combine nearly six years of consultative, high-value prom and evening sales experience with a psychology graduate’s understanding of consumer behaviour and persuasion. I am a natural relationship-builder who leads with energy and positivity, consistently elevating the teams and clients around me.

I bring a data-driven, creative approach to content and marketing, applying behavioural insights to optimise audience engagement and brand value. My background in forensic psychology informs my understanding of motivation and persuasion, helping me design strategies that resonate with diverse audiences while delivering measurable outcomes for brands and stakeholders.

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Language

English
Fluent

Work Experience

Content Creator & Influencer at Self-employed / TikTok Content Creator
January 1, 2021 - Present
Grew an organic personal TikTok audience to 5,000+ followers and 1.8 million total likes; most viral piece reached 5.1 million views and 2 million likes. Attracted inbound PR partnerships, creating sponsored content in exchange for brand product. Managed all aspects of content independently: ideation, filming, editing (CapCut), publishing and performance review. Applied data-driven thinking to content strategy, iterating on formats and posting patterns to sustain and grow engagement over time.
Sales Advisor at To The Nines - Premium Occasion-wear
January 1, 2019 - January 1, 2025
Delivered high-touch 1:1 consultations for clients purchasing occasion and evening wear, consistently building long-term relationships that generated repeat business. Managed the full sales process from initial consultation through styling and closing in a high-value purchase environment. Supported clients with additional needs (including mental health conditions and learning disabilities) and assisted backstage logistics for catwalk and promotional events. Managed customer complaints and queries via telephone and in person, maintaining brand standards while meeting commission targets.
Data Analyst (Campaign Support) at Motis
May 1, 2019 - August 1, 2019
Collected, cleaned and standardised financial data for a sales and marketing campaign, including currency conversion to GBP. Contributed proactively across multiple projects under own initiative, demonstrating reliability and attention to detail.
Content Creator & Influencer at Self-employed / Personal Brand
January 1, 2021 - Present
Created and managed TikTok content independently across lifestyle, fashion, and relatable formats; grew an organic audience to 5,000+ followers and 1.8 million total likes; most viral video reached 5.1 million views and 2 million likes; attracted inbound PR partnerships; managed ideation, filming, editing (CapCut), publishing, and performance review; applied data-driven strategy to sustain and grow engagement.
Content Creator & Influencer at Self-employed / TikTok
January 1, 2021 - Present
Grew an organic personal TikTok audience to 5,000+ followers and 1.8 million total likes; most viral video reached 5.1 million views and 2 million likes. Attracted and fulfilled inbound PR partnerships, creating sponsored content in exchange for brand product. Managed end-to-end content workflow: ideation, filming, editing (CapCut), publishing and performance review. Applied data-driven thinking to content strategy, iterating on formats and posting patterns to sustain growth.

Education

BSc (Hons) Forensic Psychology - 2:1 at University of Derby
January 1, 2022 - January 1, 2025
A-Levels at Newcastle-Under-Lyme College
January 1, 2020 - January 1, 2022
GCSEs at Wolstanton High School
January 1, 2015 - January 1, 2020
BSc (Hons) Forensic Psychology - 2:1 at University of Derby
January 1, 2022 - January 1, 2025
A-Levels: Sociology, Psychology, Philosophy at Newcastle-Under-Lyme College
January 1, 2020 - January 1, 2022
GCSEs: 11 subjects including Maths, English and Science at Wolstanton High School
January 1, 2015 - January 1, 2020
BSc (Hons) Forensic Psychology at University of Derby
January 1, 2022 - January 1, 2025
A-Levels: Sociology, Psychology, Philosophy at Newcastle-Under-Lyme College
January 1, 2020 - January 1, 2022
GCSEs: 11 subjects including Maths, English and Science at Wolstanton High School
January 1, 2015 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services