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I'm Charmaine, a founder and hospitality entrepreneur with a track record of building visual identities and cohesive brand systems across Southeast Asia. I help F&B, hospitality, and lifestyle brands stand out by translating strategy into clear, effective visuals and experiences. I lead with a hands-on, collaborative approach, directing projects from concept to launch and coordinating trusted creative collaborators. My work blends branding, design, and storytelling to drive meaningful audience engagement and lasting brand presence.…I'm Charmaine, a founder and hospitality entrepreneur with a track record of building visual identities and cohesive brand systems across Southeast Asia. I help F&B, hospitality, and lifestyle brands stand out by translating strategy into clear, effective visuals and experiences. I lead with a hands-on, collaborative approach, directing projects from concept to launch and coordinating trusted creative collaborators. My work blends branding, design, and storytelling to drive meaningful audience engagement and lasting brand presence.

Charmaine Chua

Brand Designer, Creative Director, Designer, +7

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I'm Charmaine, a founder and hospitality entrepreneur with a track record of building visual identities and cohesive brand systems across Southeast Asia. I help F&B, hospitality, and lifestyle brands stand out by translating strategy into clear, effective visuals and experiences. I lead with a hands-on, collaborative approach, directing projects from concept to launch and coordinating trusted creative collaborators. My work blends branding, design, and storytelling to drive meaningful audience engagement and lasting brand presence.…I'm Charmaine, a founder and hospitality entrepreneur with a track record of building visual identities and cohesive brand systems across Southeast Asia. I help F&B, hospitality, and lifestyle brands stand out by translating strategy into clear, effective visuals and experiences. I lead with a hands-on, collaborative approach, directing projects from concept to launch and coordinating trusted creative collaborators. My work blends branding, design, and storytelling to drive meaningful audience engagement and lasting brand presence.

Available to hire

I’m Charmaine, a founder and hospitality entrepreneur with a track record of building visual identities and cohesive brand systems across Southeast Asia. I help F&B, hospitality, and lifestyle brands stand out by translating strategy into clear, effective visuals and experiences.

I lead with a hands-on, collaborative approach, directing projects from concept to launch and coordinating trusted creative collaborators. My work blends branding, design, and storytelling to drive meaningful audience engagement and lasting brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand & Visual Designer at CAI

January 1, 2020 - Present

Lead brand and visual identity for CAI, a home-grown brand, designing all visual assets and establishing a cohesive brand presence.

Hospitality Entrepreneur & Designer at Laidback Haus Design

January 1, 2022 - Present

Hospitality entrepreneur; design studio focusing on branding and visuals for hospitality clients.

Senior Marketing Executive at Soho Hospitality

January 1, 2019 - January 1, 2021

Managed social media for eleven brands in Bangkok simultaneously, led photo and video shoots, styled and branded a suite of successful new brand campaigns.

Public Relations Manager at Canvas Club

January 1, 2017 - January 1, 2019

Public relations manager; managed client relations, brand communications, and hosted events to drive community engagement.

Co-Founder & Brand Lead at 828 Alleyway

June 11, 2025 - April 1, 2026

Co-founded 828 Alleyway, a bar in Chiang Mai, leading concept, branding, marketing, and design.

Founder & Hospitality Entrepreneur at CAI

January 1, 2020 - Present

Led branding and visual identity for CAI, a home-grown brand, designing all visual assets and establishing a cohesive brand presence.

Hospitality Entrepreneur at SoHo Hospitality

January 1, 2019 - December 31, 2021

Managed social media for eleven brands in Bangkok simultaneously; led photo and video shoots; styled and branded a successful new brand campaign.