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Hi, I’m Charmaine Yong Sze Yah, a results-driven marketing professional based in Singapore. I specialize in developing and executing integrated campaigns for B2B and B2C audiences, crafting engaging content, and optimizing storefronts and campaigns across digital and traditional channels. I’m collaborative, fast to learn, and passionate about translating business goals into compelling marketing strategies. I’m fluent in English and Chinese, with a proven track record delivering impactful promotions, web content, and merchandising strategies that boost brand visibility and sales. I thrive in dynamic teams and am motivated by turning ideas into measurable results.…Hi, I’m Charmaine Yong Sze Yah, a results-driven marketing professional based in Singapore. I specialize in developing and executing integrated campaigns for B2B and B2C audiences, crafting engaging content, and optimizing storefronts and campaigns across digital and traditional channels. I’m collaborative, fast to learn, and passionate about translating business goals into compelling marketing strategies. I’m fluent in English and Chinese, with a proven track record delivering impactful promotions, web content, and merchandising strategies that boost brand visibility and sales. I thrive in dynamic teams and am motivated by turning ideas into measurable results.

Charmaine Yong Sze Yah

Marketer, Digital Marketer, Content Creator, +2

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Hi, I’m Charmaine Yong Sze Yah, a results-driven marketing professional based in Singapore. I specialize in developing and executing integrated campaigns for B2B and B2C audiences, crafting engaging content, and optimizing storefronts and campaigns across digital and traditional channels. I’m collaborative, fast to learn, and passionate about translating business goals into compelling marketing strategies. I’m fluent in English and Chinese, with a proven track record delivering impactful promotions, web content, and merchandising strategies that boost brand visibility and sales. I thrive in dynamic teams and am motivated by turning ideas into measurable results.…Hi, I’m Charmaine Yong Sze Yah, a results-driven marketing professional based in Singapore. I specialize in developing and executing integrated campaigns for B2B and B2C audiences, crafting engaging content, and optimizing storefronts and campaigns across digital and traditional channels. I’m collaborative, fast to learn, and passionate about translating business goals into compelling marketing strategies. I’m fluent in English and Chinese, with a proven track record delivering impactful promotions, web content, and merchandising strategies that boost brand visibility and sales. I thrive in dynamic teams and am motivated by turning ideas into measurable results.

Available to hire

Hi, I’m Charmaine Yong Sze Yah, a results-driven marketing professional based in Singapore. I specialize in developing and executing integrated campaigns for B2B and B2C audiences, crafting engaging content, and optimizing storefronts and campaigns across digital and traditional channels. I’m collaborative, fast to learn, and passionate about translating business goals into compelling marketing strategies.

I’m fluent in English and Chinese, with a proven track record delivering impactful promotions, web content, and merchandising strategies that boost brand visibility and sales. I thrive in dynamic teams and am motivated by turning ideas into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marcom Executive at Acer Computer Singapore

April 1, 2025 - Present

Plan and execute integrated marketing campaigns targeting both B2B and B2C audiences across digital, social media, email, and traditional channels. Develop marketing content for website, blogs, social updates, and collateral. Ensure storefront presence, conduct product training, and prepare for launches and Acer events. Responsible for claims submission and processes.

Marcom Executive / Trade Show & Digital Marketing at Courts (Singapore) Pte Ltd

July 1, 2019 - February 28, 2025

Handled trade show activities (logistics, floor plans, setup/teardown, booth stock). Managed corporate sales inquiries, provided official quotations, and delivered customer service with strong product knowledge. Maintained web content and promotions, ensured accurate product information, and created banners/images for the website. Proficient in Magento, Google Tag Manager, Adobe Photoshop, and Adobe InDesign. Planned online campaigns, asset design, and Facebook Ads. Generated weekly sales reports, negotiated with suppliers, and assisted in merchandising and market trend planning.

Assistant Project Executive at Tekmedia Solutions Pte. Ltd.

October 1, 2018 - June 30, 2019

Trained part-time promoters during tradeshows; recruited and deployed part-timers; telemarketing.

Part Timer / Event Promoter at Tekmedia Solutions Pte. Ltd.

November 1, 2015 - September 30, 2018

Promoted sales and services at trade shows (IT events, Baby Fairs, 3M Sales); delivered courteous customer service; addressed customer needs, demonstrated products, and trained other demonstrators.

Cashier at Maple Tree House

March 1, 2014 - January 31, 2015

Handled cashier duties, data entry, stocktakes, and phone inquiries. Provided good customer service and product knowledge.

Part Timer at Ben & Jerry’s @ Night Safari

December 1, 2011 - July 31, 2012

Cashier duties, ice-cream scooping, memorized menu items, maintained a clean and organized workspace, and punctual duty.