I'm a results-driven social media and digital marketing specialist with a proven ability to drive engagement and brand growth through strategic, multi-channel campaigns. I'm passionate about leveraging social media to build communities, enhance brand identity, and achieve measurable success. I also leverage AI-assisted workflows using Claude, Higgsfield, and ChatGPT to accelerate ideation and content creation.…

Charmaine Chan

I'm a results-driven social media and digital marketing specialist with a proven ability to drive engagement and brand growth through strategic, multi-channel campaigns. I'm passionate about leveraging social media to build communities, enhance brand identity, and achieve measurable success. I also leverage AI-assisted workflows using Claude, Higgsfield, and ChatGPT to accelerate ideation and content creation.…

Available to hire

I’m a results-driven social media and digital marketing specialist with a proven ability to drive engagement and brand growth through strategic, multi-channel campaigns.

I’m passionate about leveraging social media to build communities, enhance brand identity, and achieve measurable success. I also leverage AI-assisted workflows using Claude, Higgsfield, and ChatGPT to accelerate ideation and content creation.

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Work Experience

Freelance Content Creator at Ko-morebi
July 1, 2017 - November 25, 2025
Built a 22,000+ follower personal brand and created UGC/branded content for partners including Dyson, Endy, and Airalo.
Social Media Strategist at Daiya Foods Inc.
November 1, 2024 - November 1, 2024
Achieved 8.17% engagement rate, exceeding the industry average of 1.86%. Increased average video views by 300% (from 1.5K to 6K) within five months through strategic content optimization. Generated 2M+ impressions across Instagram & TikTok by capitalizing on real-time trends and cultural moments. Developed data-driven social strategies to strengthen brand presence and engagement. Managed the content calendar, ensuring alignment with marketing goals and maintaining a strong brand voice. Led influencer collaborations to expand brand reach. Collaborated with cross-functional teams and PR agencies to align social media with broader marketing initiatives. Provided performance reports with actionable insights to refine strategies. Utilized AI tools such as Claude, Higgsfield, and ChatGPT to accelerate content ideation, scripting, and trend analysis.
Social Media & Content Specialist at WhiteWater
December 1, 2022 - December 1, 2022
Developed and executed social media campaigns that increased engagement by 88.88%, leveraging video content and trend-driven strategies. Planned and launched quarterly influencer campaigns, generating over 9M impressions across multiple clients' water parks. Created case studies, web content, and press releases, contributing to 40% more website users and 582 new leads.

Education

Bachelor of Business Administration: Marketing at Simon Fraser University - Vancouver
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment