I’m Charlotte, a Senior Graphic Designer and Illustrator with over 10 years’ experience helping ambitious brands stand out, scale up, and make a lasting impact. I build bold, clear creative direction that not only looks good but works hard, strengthening brand integrity and supporting real commercial growth. With international experience and a sharp eye for both concept and craft, I’m drawn to creative campaign planning, brand strategy, and digital marketing initiatives. I connect big ideas with smart execution to create work that cuts through the noise, resonates with audiences across print and digital channels.…

Charlotte Lorna Saunders

I’m Charlotte, a Senior Graphic Designer and Illustrator with over 10 years’ experience helping ambitious brands stand out, scale up, and make a lasting impact. I build bold, clear creative direction that not only looks good but works hard, strengthening brand integrity and supporting real commercial growth. With international experience and a sharp eye for both concept and craft, I’m drawn to creative campaign planning, brand strategy, and digital marketing initiatives. I connect big ideas with smart execution to create work that cuts through the noise, resonates with audiences across print and digital channels.…

Available to hire

I’m Charlotte, a Senior Graphic Designer and Illustrator with over 10 years’ experience helping ambitious brands stand out, scale up, and make a lasting impact. I build bold, clear creative direction that not only looks good but works hard, strengthening brand integrity and supporting real commercial growth.

With international experience and a sharp eye for both concept and craft, I’m drawn to creative campaign planning, brand strategy, and digital marketing initiatives. I connect big ideas with smart execution to create work that cuts through the noise, resonates with audiences across print and digital channels.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Creative Lead at CareAbout
May 1, 2024 - Present
Leading the creative vision across all campaigns and digital channels, ensuring a distinctive and cohesive brand presence. Defining and evolving the brand direction to clearly position and differentiate the brand in a complex and over-saturated market. Translating marketing insight and performance data into strong conceptual ideation and compelling visual narratives. Shaping campaign direction and building a scalable, consistent brand and asset ecosystem across all touch-points. Re-imagining legacy assets to establish a refined, future-facing core identity that informs and converts.
Freelance Senior Graphic Designer at Design Pye
November 1, 2023 - Present
Collaborating with independent businesses and agencies across Australia and the UK to deliver branding and campaign projects for clients including Acctim, Zyft, TradieMate and CareAbout. I combine strategy, creativity and craft to produce work that is visually strong and commercially effective, while remaining adaptable to each brief.
Creative Manager at Michael Graham
September 1, 2021 - September 1, 2023
Led multi-channel campaign concepts across events and brand initiatives, driving measurable market share growth. Guided creative direction across brand strategy and marketing to build a confident identity online and offline. Developed the brand identity for the Mustard sister brand, launching digital campaigns that expanded reach and generated leads. Built and mentored a growing marketing team, creating a streamlined, high-performing function with strong creative and operational flow.
Senior Graphic Designer at Sainsbury’s Argos
September 1, 2018 - September 1, 2021
Designed and coordinated high-level campaigns for Tu across in-store and online channels, maintaining consistency across all creative touchpoints. Collaborated with art directors, photographers and stylists to deliver aspirational, fashion-led assets. Contributed to evolving Tu’s brand identity, including a new logo, typeface and updated photography style aligned to its body positivity mission. Produced multi-channel design work spanning POS, OOH, packaging, web and social for Sainsbury’s inclusive brands Argos, Habitat, Tu and Nectar. Delivered large-scale print and digital outputs for sister brands, including the Argos catalogue, gift guides, POS and supporting promotional assets.
Freelance Graphic Designer at Avon Cosmetics
February 1, 2018 - September 1, 2018
Designing new and engaging layouts for the Avon catalogue across the hair and beauty categories.
Graphic Designer at NHBC
February 1, 2015 - February 1, 2018
Designing a wide range of engaging print and digital collateral to promote services and products in order to win new clients.
Creative Lead (Contractor) at CareAbout
May 1, 2024 - Present
Leading the creative vision across all campaigns and digital channels, ensuring a distinctive and cohesive brand presence. Defining and evolving the brand direction to clearly position and differentiate the brand in complex and over-saturated market. Translating marketing insight and performance data into strong conceptual ideation and compelling visual narratives. Shaping campaign direction and building a scalable, consistent brand and asset ecosystem across all touch-points. Re-imagining legacy assets to establish a refined, future-facing core identity that informs and converts.
Senior Graphic Designer at Design Pye
November 1, 2023 - Present
Freelance Senior Graphic Designer, delivering projects for independent businesses and agencies across Australia and the UK, including brands such as Acctim, Zyft, TradieMate and CareAbout. Focused on creating work that’s visually strong and commercially effective by combining strategy, creativity and craft.

Education

National Diploma in Graphic Design at Milton Keynes College
January 1, 2009 - January 1, 2011
BA Hons Graphic Communication at University of Northampton
January 1, 2011 - January 1, 2014
BA Hons Graphic Communication at University of Northampton
January 1, 2011 - January 1, 2014
National Diploma in Graphic Design at Milton Keynes College
January 1, 2009 - January 1, 2011
BA Hons Graphic Communication at University of Northampton
January 1, 2011 - January 1, 2014
National Diploma in Graphic Design at Milton Keynes College
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other
    uniE621 Bao Buns in Brunswick 🍔
    Situated in Melbourne's busy inner city suburb; Brunswick, Craftsman's Corner tasked me with creating some print and digitalised assets to promote their new Boa Bun Wednesday nights. Using Illustrator on my iPad, I created some vector pieces bao buns and pieced a final design together into a vibrant A0 poster, which promoted the launch all along the vibrant Lygon Street. graphicdesigner branding illustrator…
    uniE621 Huggle: Brand Identity 🪁
    A fun, playful brand development project for Huggle, creators of a new children’s hooded blankets brand. The core identity draws on children’s imagination, paired with a vibrant colour palette to capture that sense of early learning, creativity and joyful appeal. I created their full visual identity and brand kit to support them when sourcing materials and any later promotional asset creation. branding graphicdesigner designer logo…
    uniE621 Hap Cafe Mascots and Merch 🛍️
    I created a suite of digitally drawn mascots for the Brunswick based ‘Hap Cafe’, so that they could further personify the already personality rich and popular brand. I applied the bespoke illustrations into designs for T-shirts and Tote bags that would be sold in-store and online. branding designer illustrator…
    uniE621 CareAbout's New Creative Direction ✨
    I lead the way on CareAbout's new creative direction with a new and impactful photographic style, showcasing senior Australians as vibrant, independent and full of life after retirement. The fresh and colourful take was a huge leap into a new direction to stand out from the stereotypical 65+ marketing tactics currently saturating the industry. To keep it authentic, I street-cast real people instead of using traditional models. graphicdesigner branding photo…