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I’m a graphic designer & illustrator with a strong fashion background, blending creative direction with practical product development across brands and retail. Alongside apparel, I build brand identities and packaging with a detail-first approach—covering everything from concept and visual systems and event collateral. I’m currently focused on brand identity design from logo, brand suite to packaging and designs for launches and marketing content…I’m a graphic designer & illustrator with a strong fashion background, blending creative direction with practical product development across brands and retail. Alongside apparel, I build brand identities and packaging with a detail-first approach—covering everything from concept and visual systems and event collateral. I’m currently focused on brand identity design from logo, brand suite to packaging and designs for launches and marketing content

Charumathy Murali

Designer, Brand Designer, Packaging Designer, +1

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I’m a graphic designer & illustrator with a strong fashion background, blending creative direction with practical product development across brands and retail. Alongside apparel, I build brand identities and packaging with a detail-first approach—covering everything from concept and visual systems and event collateral. I’m currently focused on brand identity design from logo, brand suite to packaging and designs for launches and marketing content…I’m a graphic designer & illustrator with a strong fashion background, blending creative direction with practical product development across brands and retail. Alongside apparel, I build brand identities and packaging with a detail-first approach—covering everything from concept and visual systems and event collateral. I’m currently focused on brand identity design from logo, brand suite to packaging and designs for launches and marketing content

Available to hire

I’m a graphic designer & illustrator with a strong fashion background, blending creative direction with practical product development across brands and retail.

Alongside apparel, I build brand identities and packaging with a detail-first approach—covering everything from concept and visual systems and event collateral. I’m currently focused on brand identity design from logo, brand suite to packaging and designs for launches and marketing content

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Brand Designer (Freelance/Consultant) at Leap.Club

April 1, 2024 - Present

Created complete brand designs for marketing events, launches, and social media content, including brand partnership deck designs, in-house coffee table books, and launch event collateral such as posters and collateral assets.

Branding & Identity Designer (Freelance) at Multiple clients

February 1, 2022 - Present

Delivered branding and identity design projects across categories including: Minute & Co. (artisanal soy scented candle company) covering full identity and logo-to-packaging design; Triton Homes (identity and marketing collateral for custom home builders including assets and signboards); Gur Naal Ishq (branding, identity, and packaging for a sweet brand); Sanmat.org (NGO rebranding and website design in collaboration with founders); and Vishwakarma Publications & Sakal Publications (book cover design for 16+ books with work across conceptualisation, illustration, and layout).

Rare Rabbit - Rare Rabbit Senior Designer / Independent Design Consultant at The House Of Rare (Rare Rabbit)

February 1, 2022 - April 30, 2024

Led knitwear categories for both Mainline and E-commerce, focusing on T-shirt, sweatshirt, joggers, sweaters, and polo ranges. Managed denim bottoms category with responsibility for base qualities, trims, and washes; expanded the range from 20 to 45 options in 6 months; and introduced three fits (Regular, Skinny, Jogger). Mentored and guided a knitwear & denim team of 3, collaborating cross-functionally with marketing, buying, production, visual merchandising, and sales to deliver product strategies.

Senior Executive Designer at Spykar Lifestyle Pvt Ltd

December 1, 2016 - April 30, 2020

Managed menswear shirt range for the brand and supported fashion campaign conceptualisation and presentation through photoshoots and lookbooks. Worked across shirts, bottom wear, and outerwear categories including trousers, shorts, jackets. Contributed to trade show design by ideating and executing 3D space design for SS19, including the launch of athleisure jeans (GYMJNS). Regularly wrote PR articles for Spykar, with publications including Deccan Herald, Sakal Times, India.com, and ET A.

Menswear Designer at Breakbounce India Ltd

January 1, 2016 - November 30, 2016

Supported menswear design work with a focus on range development and product execution. Assisted with design processes that aligned collections to brand vision and market needs while collaborating with internal teams involved in production and presentation.

Menswear Designer at TATA Trent (Westside)

June 1, 2014 - May 31, 2015

Redefined Westside brand identity through prints, colors, and silhouettes, supporting 40% y-o-y revenue growth. Performed competitive market analysis to identify macro and micro-trends and new product possibilities, and conceptualized/design ranges aligned with brand aesthetic. Led design work that translated trends into commercial product stories.