Multilingual Communicator and Content Strategist, experienced in managing campaigns across Europe. Skilled in turning complex ideas into clear, accessible messages.

Chayma Alilou

Multilingual Communicator and Content Strategist, experienced in managing campaigns across Europe. Skilled in turning complex ideas into clear, accessible messages.

Available to hire

Multilingual Communicator and Content Strategist, experienced in managing campaigns across Europe. Skilled in turning complex ideas into clear, accessible messages.

Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Arabic
Advanced
French
Intermediate

Work Experience

Visual Merchandiser at Adidas
October 1, 2022 - October 17, 2025
Implemented digital campaigns, analyzed customer experience, optimized store layouts to drive sales; coordinated with sales teams, merchandising and promotions; ensured agile editorial line.
Visual Merchandiser at TK Maxx
July 31, 2022 - October 17, 2025
Implemented digital campaigns (social media and email marketing); coordinated international fairs and brand representation.
Visual Merchandiser at TK Maxx
July 31, 2022 - October 17, 2025
Implemented digital campaigns (social media and email marketing); coordinated international fairs and brand representation.
Visual Merchandiser at Eta Collection
June 30, 2021 - October 17, 2025
Presence of digital sports campaigns and marketing.
Visual Merchandiser at Alcomhorn
June 1, 2018 - October 17, 2025
Presence of digital sports campaigns and marketing.
Visual Merchandiser at El Paso
December 1, 2016 - October 17, 2025
Presence of digital sports campaigns and marketing.
Visual Merchandiser at San Diego
December 1, 2013 - October 17, 2025
Presence of digital sports campaigns and marketing.
Visual Merchandiser at TK Maxx (Burlington, Canada)
December 31, 2023 - October 17, 2025
Digital marketing execution for campaigns; palette lines and content coordination.
Visual Merchandiser at TK Maxx (Barcelona, Spain)
October 31, 2024 - October 17, 2025
Digital marketing execution for campaigns; palette lines and content coordination.
Content Strategist at LABA SAD, Barcelona School of Arts and Design
January 1, 2024 - Present
Social media management: writing, scheduling, and adapting journalistic content. Monitoring engagement and traffic metrics, with strategic adjustments based on results. Live event coverage, ensuring prompt communication and consistency with the editorial line. Coordination of content production with the editorial and design teams.
Brand & Marketing Specialist at Hello Straw (UK) Ltd
October 1, 2024 - October 23, 2025
Community Manager at La Vanguardía, Grupo Godó
June 1, 2023 - October 23, 2025
Implementation of in-store visual campaigns to enhance customer experience and brand presence. Consumer analysis and layout optimization to increase sales. Coordination with commercial and marketing teams on campaigns and promotions.
Visual Merchandiser at Adidas
October 1, 2022 - October 23, 2025
Execution of visual merchandising campaigns aligned with global guidelines. Optimization of displays and store layouts according to seasonality and product rotation. Coordination with sales and operations teams on in-store promotions.
Visual Merchandiser at TK Maxx
July 1, 2022 - October 23, 2025
Development of brand identity and international B2B strategy. Implementation of digital campaigns (social media and email marketing). Coordination of international trade fairs and brand representation. Analysis of metrics to enhance brand perception and expansion. Collaboration with global marketing and product teams.
Brand & Marketing Specialist at Hello Straw (UK) Ltd
October 31, 2024 - October 23, 2025
Brand identity development and integrated marketing campaigns; content creation; coordinating with sales, promotions, and marketing teams; remote collaboration with international teams.
Content Designer at La Vanguardia, Grupo Godó
June 30, 2023 - October 23, 2025
Development and management of multi-channel content strategy (website, social media, newsletters); editorial calendar management; SEO optimization and storytelling to boost visibility and conversions; KPI analysis; collaboration with design, copywriting and PR teams; management of content campaign budgets; partnerships with media outlets and influencers.
Visual Merchandiser at Adidas
October 31, 2022 - October 23, 2025
Execution of visual merchandising campaigns aligned with global guidelines; optimization of displays and store layouts according to seasonality and product rotation; coordination with sales and operations teams on in-store promotions.
Visual Merchandiser at TK Maxx
July 31, 2022 - October 23, 2025
Development of brand identity and international B2B strategy; implementation of digital campaigns (social media and email marketing); coordination of international trade fairs and brand representation; analysis of metrics to enhance brand perception and expansion; collaboration with global marketing and product teams.
Content Strategist at LABA SAD, Barcelona School of Arts and Design
January 1, 2024 - Present
Developed and coordinated multi-channel editorial content; managed editorial calendar; aligned content with SEO and storytelling goals; monitored engagement and traffic metrics and adjusted strategy; provided live event coverage and ensured consistent editorial voice; coordinated content production with editorial and design teams.
Brand & Marketing Specialist at Hello Straw (UK) Ltd
October 31, 2024 - October 23, 2025
Led brand and marketing initiatives in Barcelona, coordinating campaigns and promotions with commercial teams; implemented content and campaigns to align with brand guidelines and market needs.
Visual Merchandiser at Adidas
October 31, 2022 - October 23, 2025
Execution of visual merchandising campaigns aligned with global guidelines; optimized displays and store layouts according to seasonality and product rotation; coordinated with sales and operations teams on in-store promotions.
Visual Merchandiser at TK Maxx
July 31, 2022 - October 23, 2025
Development of brand identity and international B2B strategy; implemented digital campaigns (social media and email marketing); coordinated international trade fairs and brand representation; analyzed metrics to enhance brand perception and expansion; collaborated with global marketing and product teams.
Community Manager at La Vanguardia, Grupo Godó
June 30, 2023 - October 23, 2025
In-store visual campaigns to enhance customer experience and brand presence; conducted consumer analysis and layout optimization to increase sales; coordinated with commercial and marketing teams on campaigns and promotions.
Visual Merchandiser at TK Maxx
July 1, 2022 - October 23, 2025
Development of brand identity and international B2B strategy. Implementation of digital campaigns (social media and email marketing). Coordination of international trade fairs and brand representation. Analysis of metrics to enhance brand perception and expansion. Collaboration with global marketing and product teams.
Visual Merchandiser at Adidas
October 1, 2022 - October 23, 2025
Execution of visual merchandising campaigns aligned with global guidelines. Optimization of displays and store layouts according to seasonality and product rotation. Coordination with sales and operations teams on in-store promotions.
Community Manager at La Vanguardia, Grup Godó
June 1, 2023 - October 23, 2025
Implementation of in-store visual campaigns to enhance customer experience and brand presence. Consumer analysis and layout optimization to increase sales. Coordination with commercial and marketing teams on campaign promotions.
Brand & Marketing Specialist at Hello Straw (UK) Ltd
October 1, 2024 - October 23, 2025
Implementation of in-store campaigns to enhance customer experience and brand presence. Consumer analysis and layout optimization to increase sales. Coordination with commercial and marketing teams on campaigns and promotions.
Content Strategist at La Basad, Barcelona School of Arts and Design
January 1, 2024 - Present
Social media management: writing, scheduling, and adapting journalistic content. Monitoring engagement and traffic metrics, with strategic adjustments based on results. Live event coverage, ensuring prompt communication and consistency with the editorial line. Coordination of content production with the editorial and design teams.
Brand & Marketing Specialist at Hello Straw (UK) Ltd
October 31, 2024 - October 23, 2025
Coordination with commercial and marketing teams on campaigns and promotions.
Visual Merchandiser at Adidas
October 31, 2022 - October 23, 2025
Execution of visual merchandising campaigns aligned with global guidelines. Optimization of displays and store layouts according to seasonality and product rotation. Coordination with sales and operations teams on in-store promotions.
Visual Merchandiser at TK Maxx
July 31, 2022 - October 23, 2025
Development of brand identity and international B2B strategy. Implementation of digital campaigns (social media and email marketing). Coordination of international trade fairs and brand representation. Analysis of metrics to enhance brand perception and expansion. Collaboration with global marketing and product teams.

Education

Bachelor's Degree at University of Barcelona
September 1, 2019 - June 1, 2023
Erasmus Programme at University of Manchester
September 1, 2021 - July 1, 2022
High School Diploma at Instituto Alejandro Satorras
September 1, 2017 - June 1, 2019
Bachelor's Degree in Communications and Cultural Industries at University of Barcelona
September 1, 2019 - June 30, 2023
Erasmus Programme International Academic Exchange at University of Manchester
September 1, 2021 - July 31, 2022
High School Diploma at Institute Alexandre Satorras High School
September 1, 2017 - June 30, 2019
Bachelor's Degree in Communications and Cultural Industries at University of Barcelona
September 1, 2019 - June 30, 2023
Erasmus Programme (International Academic Exchange) at University of Manchester
September 1, 2021 - July 31, 2022
High School Diploma at Institute Alexandre Satorras High School
September 1, 2017 - June 30, 2019
Bachelor's Degree in Communications and Cultural Industries at University of Barcelona
September 1, 2019 - June 1, 2023
Erasmus Programme – International Academic Exchange at University of Manchester
September 1, 2021 - July 1, 2022
High School Diploma at Instituto Alejandro Satorras High School
September 1, 2017 - June 1, 2019
Bachelor's Degree in Communication and Cultural Industries at University of Barcelona
September 1, 2019 - June 30, 2023
Erasmus Programme at University of Manchester (International Academic Exchange)
September 1, 2021 - July 31, 2022
High School Diploma at Institut Alexandre Satorras
September 1, 2017 - June 30, 2019

Qualifications

Bachillerato
September 1, 2017 - June 1, 2019

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Consumer Goods