I'm an entrepreneurial Operations & Client Growth specialist with eight years of experience founding and scaling service businesses. I excel at taking full ownership of the client lifecycle—from initial outreach and negotiations to upselling, retention, and long-term loyalty—while building scalable systems that unify cross-functional teams. I’ve designed SOPs, implemented CRM-driven processes, and driven growth through thoughtful branding and marketing. My background spans B2B and B2C environments, international setup (RSA & UAE), and delivering strategic, personalized solutions that convert referrals into steady business.

Che-lee Nortje

I'm an entrepreneurial Operations & Client Growth specialist with eight years of experience founding and scaling service businesses. I excel at taking full ownership of the client lifecycle—from initial outreach and negotiations to upselling, retention, and long-term loyalty—while building scalable systems that unify cross-functional teams. I’ve designed SOPs, implemented CRM-driven processes, and driven growth through thoughtful branding and marketing. My background spans B2B and B2C environments, international setup (RSA & UAE), and delivering strategic, personalized solutions that convert referrals into steady business.

Available to hire

I’m an entrepreneurial Operations & Client Growth specialist with eight years of experience founding and scaling service businesses. I excel at taking full ownership of the client lifecycle—from initial outreach and negotiations to upselling, retention, and long-term loyalty—while building scalable systems that unify cross-functional teams.

I’ve designed SOPs, implemented CRM-driven processes, and driven growth through thoughtful branding and marketing. My background spans B2B and B2C environments, international setup (RSA & UAE), and delivering strategic, personalized solutions that convert referrals into steady business.

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Language

English
Fluent
Afrikaans
Intermediate
Portuguese
Beginner

Work Experience

Founder, CEO & Head of Operations at Succoury Tutors
November 1, 2020 - Present
Founded and registered the business entity (Succoury F.Z.C) in Ajman Free Zone, scaling all facets of the tutoring venture. Oversaw P&L, operational logistics, client acquisition, and service delivery; formalized B2C contracts and monthly invoicing; designed and implemented SOPs; led digital marketing, website development, and branding; built high-trust client relationships and grew referrals for long-term retention.
Internal Sales Executive/Leader at Mover Magazine
July 1, 2025 - October 20, 2025
Managed the full sales cycle for premium advertising and PR opportunities, led a sales team, tailored solutions for national and international clients, and maintained CRM data integrity with data-driven performance reporting.
Sales Account Manager at Open Fibre South Africa
May 1, 2020 - October 20, 2025
Managed relationships with ISPs and B2C end-users, secured long-term partnerships, and coordinated a reseller strategy to expand market reach.
Seasonal Conservation Guide (Premium Service) at Platinum Heritage Dubai
March 1, 2025 - October 20, 2025
Delivered premium, high-touch service experiences for high-end clients, focusing on attention to detail and customer satisfaction to foster loyalty and referrals.
Freelance Operations Manager at ShepowHer
November 30, 2023 - October 20, 2025
Directed a full rebranding initiative (Pty/NPO), oversaw website overhaul, material design, and public representation; drove sales growth through client outreach and reseller partnerships.
Client Relations and Events Assistant at The Demartini Institute
May 1, 2024 - October 20, 2025
Provided executive support, client communication, scheduling, and marketing coordination; managed social media interactions and CRM records.
Au Pair / Household Manager (Client-Facing Coordination) at Private - South Africa
October 1, 2023 - October 20, 2025
Managed relationships and communications between multiple stakeholders, delivering high-level client support and proactive problem-solving.
Compix Operator / Traffic Manager Assistant at Phumelela Gaming and Leisure Ltd
November 1, 2018 - October 20, 2025
Collaborated with television producers to prepare data and graphics for live broadcasts; monitored daily production schedules and ad sign-offs.
Personal Assistant and Junior Tracer at LH Architecture
June 1, 2017 - October 20, 2025
Coordinated with city officials for approval of architectural drawings; managed client communications and organized project documentation.
Founder, CEO & Head of Operations at Succoury Tutors
November 1, 2020 - Present
Founded and registered Succoury Tutors (Succoury F.Z.C) in Ajman Free Zone, UAE; scaled and managed all facets of the tutoring venture, including P&L, operational logistics, client acquisition, and service delivery. Formalized B2C contracts and invoicing, and implemented internal SOPs to standardize onboarding and service delivery. Led digital marketing efforts, built a compelling brand identity, and drove long-term customer retention and referrals through high-trust relationships.
Internal Sales Executive/Leader at Mover Magazine
July 1, 2025 - October 20, 2025
Managed the full sales cycle for premium advertising and PR opportunities; led international client outreach, qualification, and post-sale retention. Scouted, interviewed, trained, and mentored new sales executives to meet targets for high-value accounts. Maintained CRM data integrity and delivered data-driven performance reports to leadership.
Sales Account Manager at Open Fibre South Africa
May 1, 2020 - October 20, 2025
Managed and maintained relationships with Internet Service Providers (ISPs) and B2C end-users, ensuring high satisfaction and consistent communication. Secured long-term partnerships and coordinated a reseller strategy to attract and support small business owners, expanding market reach.
Seasonal Conservation Guide (Premium Service) at Platinum Heritage
March 1, 2025 - October 20, 2025
Delivered premium, high-touch service experiences for high-end clients, prioritizing attention to detail and satisfaction to foster loyalty and referrals.
Freelance Operations Manager at ShepowHer
November 30, 2023 - October 20, 2025
Directed a full rebranding initiative (Pty/NPO), overseeing website overhaul, material design, and public representation at the Manufacturing Expo. Drove sales growth by developing marketing scripts, executing client outreach, and securing new reseller partnership opportunities.
Client Relations & Events Assistant at The Demartini Institute
May 31, 2024 - October 20, 2025
Provided executive support through client communication, administrative scheduling, and marketing coordination. Managed social media interactions to enhance client engagement and maintained accurate CRM records.
Au Pair / Household Manager (Client-Facing Coordination) at Private - South Africa
October 31, 2023 - October 20, 2025
Successfully managed relationships between clients, service providers, and internal teams to ensure consistent goal alignment. Delivered high-level client support through tailored planning, progress tracking, and proactive problem-solving.
Compex Operator / Traffic Manager Assistant at Phumelela Gaming and Leisure Ltd
November 30, 2018 - October 20, 2025
Collaborated with television producers to compile and display data and graphics for live broadcasts, ensuring accurate and timely visual content. Monitored daily production schedules and managed ad loading and sign-off for a channel.
Personal Assistant and Junior Tra cer at LH Architecture
June 30, 2017 - October 20, 2025
Coordinated with city officials to facilitate approval of architectural drawings, ensuring regulatory compliance. Managed client communications and maintained organized administrative project documentation.

Education

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Qualifications

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Industry Experience

Education, Professional Services, Media & Entertainment, Travel & Hospitality, Telecommunications