Liebe Luna Leben - Pitch Deck Design

The pitch deck was created to present a limited series about a teenage athlete facing cancer and choosing life. The challenge was to communicate a story with heavy emotional stakes without flattening it into despair, while conveying the amplified intensity of being young — where joy, fear, darkness and hope feel larger than life. The deck also needed to give readers a clear sense of the world of the series, helping them understand the character, tone, and narrative in a few minutes, all while keeping the visual language vibrant and alive, in the spirit of series like Skam and Wir Sind Jetzt.
solution
I designed a pitch deck that immerses the reader in the world of the series, using an intimate and unfiltered visual language. High-contrast coloring reinforces the emotional intensity, juxtaposing deep shadows with bursts of saturated color to balance darkness with warmth and hope. To help the reader connect instantly with the story, I incorporated an abundance of scenes inspired by lighter, “sillier” teen series, showing moments the audience might recognize and creating a lived-in, relatable world. Candid photography, polaroid-like moments and film textures make the deck feel immediate and cinematic, while the bold, youthful aesthetic communicates resilience, vulnerability, and the chaotic defiance of choosing life from a teenage point of view. The combination of these elements builds a clear, immersive context, guiding the reader through the narrative while keeping the tone vibrant despite the difficult subject matter. #graphicdesigner #illustrator