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I’m an innovation and marketing professional with experience supporting public-sector digital campaigns, from content planning and copywriting to end-to-end campaign coordination, publishing, and performance reporting. I’ve handled multi-channel execution across LinkedIn, email, websites, and media partners, while ensuring accuracy, consistency, and on-time delivery across internal teams. I also bring strong audience and data skills—segmenting audiences, validating customer data for fulfillment, optimizing engagement using analytics, and producing collateral like flyers and performance dashboards. Alongside my hands-on work in marketing operations and web/social media management, I’ve reviewed UX and microcopy to improve user experience and helped manage reporting and partnerships for assigned programs and initiatives.…I’m an innovation and marketing professional with experience supporting public-sector digital campaigns, from content planning and copywriting to end-to-end campaign coordination, publishing, and performance reporting. I’ve handled multi-channel execution across LinkedIn, email, websites, and media partners, while ensuring accuracy, consistency, and on-time delivery across internal teams. I also bring strong audience and data skills—segmenting audiences, validating customer data for fulfillment, optimizing engagement using analytics, and producing collateral like flyers and performance dashboards. Alongside my hands-on work in marketing operations and web/social media management, I’ve reviewed UX and microcopy to improve user experience and helped manage reporting and partnerships for assigned programs and initiatives.

Chelsea Chong

Marketing Strategist, Content Designer, Growth Marketer, +5

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I’m an innovation and marketing professional with experience supporting public-sector digital campaigns, from content planning and copywriting to end-to-end campaign coordination, publishing, and performance reporting. I’ve handled multi-channel execution across LinkedIn, email, websites, and media partners, while ensuring accuracy, consistency, and on-time delivery across internal teams. I also bring strong audience and data skills—segmenting audiences, validating customer data for fulfillment, optimizing engagement using analytics, and producing collateral like flyers and performance dashboards. Alongside my hands-on work in marketing operations and web/social media management, I’ve reviewed UX and microcopy to improve user experience and helped manage reporting and partnerships for assigned programs and initiatives.…I’m an innovation and marketing professional with experience supporting public-sector digital campaigns, from content planning and copywriting to end-to-end campaign coordination, publishing, and performance reporting. I’ve handled multi-channel execution across LinkedIn, email, websites, and media partners, while ensuring accuracy, consistency, and on-time delivery across internal teams. I also bring strong audience and data skills—segmenting audiences, validating customer data for fulfillment, optimizing engagement using analytics, and producing collateral like flyers and performance dashboards. Alongside my hands-on work in marketing operations and web/social media management, I’ve reviewed UX and microcopy to improve user experience and helped manage reporting and partnerships for assigned programs and initiatives.

Available to hire

I’m an innovation and marketing professional with experience supporting public-sector digital campaigns, from content planning and copywriting to end-to-end campaign coordination, publishing, and performance reporting. I’ve handled multi-channel execution across LinkedIn, email, websites, and media partners, while ensuring accuracy, consistency, and on-time delivery across internal teams.

I also bring strong audience and data skills—segmenting audiences, validating customer data for fulfillment, optimizing engagement using analytics, and producing collateral like flyers and performance dashboards. Alongside my hands-on work in marketing operations and web/social media management, I’ve reviewed UX and microcopy to improve user experience and helped manage reporting and partnerships for assigned programs and initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager, Innovation (Marketing) at Infocomm Media Development Authority (IMDA) - PIXEL

October 1, 2023 - September 30, 2025

Planned and executed multi-channel digital marketing campaigns across LinkedIn, email, website, and strategic media partners to drive engagement and submissions for IMDA’s Open Innovation Platform (OIP). Coordinated end-to-end rollouts with internal teams and external agencies, covering stakeholder briefing, creative development, publishing, and post-campaign analytics while meeting timelines and deliverables. Developed audience segmentation and tailored content for distinct audience groups, contributing to a 48% year-on-year increase in LinkedIn followers. Managed and optimised email marketing in Mailchimp for ~19,000 contacts, using GA4 tracking to improve click-through and conversion rates. Partnered with external publishers for advertorials and digital banners, conducted UX and microcopy reviews across key digital touchpoints, and managed content/SEO alignment and tracking across websites using Strapi and IsomerCMS.

Marketing/Communications Assistant (Innovation & Digital Campaign Support) at PIxel

October 1, 2023 - September 1, 2025

Planned and supported multi-channel digital campaigns across LinkedIn, email, website, and media partners, coordinating campaign rollouts from stakeholder briefing through publishing and analytics. Assisted with audience segmentation and tailored content to improve engagement and submissions. Supported content management across web platforms, ensured campaign consistency, SEO alignment, and accurate tracking. Produced performance dashboards and competitor insights to guide content and campaign optimisation, and collaborated with design, analytics, and stakeholder teams to ensure cohesive messaging and audience experience.

Assistant Manager, Innovation (Marketing) at Infocomm Media Development Authority (IMDA)

October 1, 2023 - September 1, 2025

Planned and executed multi-channel digital marketing campaigns across LinkedIn, email, website, and strategic media partners to drive engagement and submissions for IMDA’s Open Innovation Platform (OIP). Coordinated end-to-end campaign rollouts from stakeholder briefings and creative development to publishing and post-campaign analytics, ensuring timelines and deliverables were met across internal teams and agencies. Built audience segmentation strategies and tailored content for different audience groups, resulting in a 48% year-on-year increase in LinkedIn followers. Managed and optimized email marketing via Mailchimp to improve click-through and conversion rates, tracking performance using GA4. Partnered with external publishers to deliver branded digital and banner advertising that strengthened brand visibility and drove qualified traffic to OIP. Supported UX and microcopy reviews at key digital touchpoints (sign-ups, error messages, password resets) and ensured consistent conte

Assistant Manager (Segments Strategy & Management) at Great Eastern

April 1, 2023 - October 7, 2025

Wrote copy for EDMs and in-app features to promote products. Extracted data from customer databases and validated for fulfilment. Prepared fulfilment files for recipients. Proofread collateral to ensure accuracy and grammar. Conducted UAT testing on customer data. Supported customer and agency requirements for segments acquisition campaigns; investigated eligibility and fulfilment. Checked records in Salesforce for accuracy.

Assistant Manager, Innovation (Marketing) at Infocomm Media Development Authority (IMDA)

April 22, 2022 - April 1, 2023

Planned and executed multi-channel digital marketing campaigns across LinkedIn, email, website, and strategic media partners to drive engagement and submissions for IMDA’s Open Innovation Platform (OIP). Coordinated end-to-end campaign rollouts, including stakeholder briefing, creative development, publishing, and post-campaign analytics. Developed audience segmentation strategies and tailored content, contributing to a 48% year-on-year increase in LinkedIn followers. Managed and optimized email marketing using Mailchimp (GA4 tracking), partnered with external publishers for brand visibility and qualified traffic, conducted UX and microcopy reviews across digital touchpoints, and managed content updates and tagging across two CMS platforms while maintaining SEO alignment and accurate tracking.

Assistant Manager (Segments Strategy & Management) at Great Eastern

April 1, 2022 - April 1, 2023

Drafted an in-app feature EDM to promote products. Extracted data from customer databases, validated records to support fulfilment, and prepared and sent fulfilment files to the Upgre at team for upload to recipients. Proofread collaterals to ensure accuracy and grammatical consistency; performed UAT testing of customer data. Supported customer and agency queries for segments acquisition campaigns/initiatives by investigating eligibility and fulfilment details. Checked records in Salesforce to ensure accuracy.

Assistant Manager at Infocomm Media Development Authority (IMDA)

April 1, 2022 - October 7, 2025

Processed applications for assigned programmes/projects. Handled public and partners’ enquiries for assigned programmes/projects. Managed programmes/projects to equip low-income families with internet connectivity and information/communication devices. Produced progress reports and compiled statistics. Designed collateral such as flyers to raise awareness of programmes. Conducted UAT testing on customer data. Supported customer and agency requirements for segment acquisition campaigns/initiatives.

Assistant Manager, Innovation (Marketing) / Assistant Manager at Infocomm Media Development Authority (IMDA)

December 1, 2020 - April 1, 2023

Processed application forms for assigned programs/projects; handled public and partners’ enquiries. Managed programs/projects to equip low-income families with internet connectivity and communication devices. Compiled progress reports and statistics, designed collateral (e.g., flyers) to increase awareness of programs. Supported marketing and campaign execution: wrote EDM/ads copy, extracted and validated customer data for fulfillment, prepared fulfillment files for uploads, proofread for accuracy/grammar, and tested customer data. Coordinated segments acquisition campaign/initiatives by investigating eligibility and fulfillment requirements; checked records in Salesforce. Planned and executed multi-channel digital marketing campaigns across LinkedIn, email, website, and strategic media partners; coordinated end-to-end rollout from stakeholder briefing through publishing and post-campaign analytics. Developed audience segmentation and tailored content, increasing LinkedIn followers b

Assistant Manager (Segments Strategy & Management) at Great Eastern

December 1, 2020 - April 22, 2022

Wrote marketing copy for EDMs and in-app features to promote products. Extracted data from customer databases and validated it to support fulfilment processes, prepared fulfilment files, and sent them to the Upgre at team for upload to recipients. Proofread collaterals for accuracy and grammatical consistency, conducted UAT testing of customer data, supported customer and agency queries for segments acquisition campaigns, checked records in Salesforce to ensure data accuracy, and contributed to portfolio outputs such as flyers and other collateral.

Assistant Manager at Infocomm Media Development Authority (IMDA)

December 1, 2020 - April 2, 2022

Processed application forms for assigned programs/projects; handled public and partner enquiries related to assigned programs/projects. Managed programs/projects to equip low-income families with internet connectivity and infocomm devices. Prepared progress reports and compiled statistics for assigned programs/projects. Designed collateral such as flyers to increase awareness of programs.

E-commerce Admin at CXA Group

August 1, 2019 - November 30, 2019

Performed daily data entry and maintained the back-end e-commerce platform (Magento). Liaised with vendors to resolve shop-process issues and documented operational processes. Created accounts and offers for test sites and supported Health Day event organisation by shortlisting vendors, liaising with them, and assisting during events.

Operations Personnel at Citibank

May 1, 2018 - January 31, 2022

Handled daily MTM reporting and regulatory reporting for MSA and HKMA, including deal booking in DVIN for structured products. Generated client and counterparty confirmations/advices, ensured T+2 guidelines, and produced periodic settlement KO/unwind advices. Supported settlement (auto, manual, and triggering) for client/counterparty trades and performed UAT testing for client advice.

Operations/Reporting Personnel (MTM and Regulatory Reporting) at Citibank

May 1, 2018 - December 31, 2018

Handled daily MT M reporting and regulatory reporting for MSA and HKMA. Managed deal booking in DVIN for structured products and generated client and counterparty confirmations and client advice. Ensured T+2 guidelines, generated periodic settlement KO/unwind advice for trades, and executed settlement (auto, manual, and triggering) for client and counterparty trades across products. Conducted UAT testing for client advice and supported overall operational compliance.

Corporate Communication Intern at Singapore International Foundation

September 1, 2017 - February 28, 2018

Entered data into company systems and crafted Facebook posts for different occasions to boost trip sign-ups. Proofread content for brochures and website pages and used InDesign to collate and lay out photographs for the SIF Picture a Better World Photo Contest. Wrote and edited captions; top entries were showcased in a biannual event. Set up pre-departure orientations for volunteers and prepared their kits.