I’m a videographer and content creator originally from the Cotswolds, UK, now based in Sydney, with over six years of experience creating visual content that connects with people and brings brands to life. I started my career in commercial photography, earning a First Class Honours degree in advertising photography, before expanding into videography and content creation across social, paid media and campaigns. I have strong technical expertise in camera operation and lighting, and I’m equally confident in front of the camera when hosting or creating UGC.
I love creating work that feels engaging, thoughtful and purposeful, combining strong visuals with clear objectives to help brands stand out and perform. My style is warm, authentic and a little playful, because professional doesn’t have to mean boring!!! Whether I’m filming scroll-stopping social content, shooting polished product imagery or editing footage into high-performing ads, I focus on making the process collaborative, smooth and genuinely enjoyable.
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Some of my recent work on organic video content for Ecommerce Equation, a performance-led marketing coaching company helping brands scale through paid media and strategy. This edit focused on founder-style insight content for 2026, featuring their content specialist coach Georgia. I designed the video to spark curiosity and hold attention using motion graphics, subtle animations and native social features, turning a talking-to-camera piece into something fun, insightful and genuinely engaging. All edits followed EE’s brand guidelines to maintain a strong, consistent brand identity while keeping the content feeling organic and platform-first.
A lo-fi, social-first campaign created for ProCook’s 2025 Black Friday period, designed to feel native to platform while driving performance. I produced a suite of in-house video assets aligned to key content pillars, built specifically for A/B testing across Meta and TikTok. Each edit was tailored to distinct audience personas and focused on high-intent product messaging. I led the full process from concept and filming through to editing, working from strategic marketing briefs that were also rolled out across influencer and UGC activity to maximise creative variation. The campaign drove a +119% year-on-year increase in click-through sales.
Examples from video suite:
A digital paid media campaign created primarily for paid social, paid media and retail display screens. I created a suite of in-house video assets, covering each content pillar, designed for A B testing across Meta, TikTok and YouTube. Each video was tailored to different audience personas and highlighted key products for the campaign. I conceptualised, filmed and edited all content based on strategic marketing briefs, which were also shared with influencers and UGC creators to expand content diversity. The gifting videos directly resulted in 3,271 web purchases in the first week, representing a 313% increase year on year.
Lead campaign videography and editing example-
UGC gifting video example-
Recipe and how to example-
This was a contracted to lead the social media management and content creation for carbon calculation startup The Carbon Stamp. My goal over my 2 months with them was to build a local audience in Gloucestershire to reach more potential customers. I established and executed a consistent content plan aligned to key pillars of education, testimonials and product, delivering 3+ feed posts per week and a minimum of 2 stories daily. Alongside content creation, I ran daily audience outreach and community engagement to build a relationship-driven algorithm and strong brand presence. Over the 2-month contract, I grew the account from 0 to 1,673 followers purely through organic strategy and engagement.
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