I’m a Performance Creative Strategist & Content Creator with 7 years’ experience across organic and paid social, content production and e-commerce. I’ve worked with brands including ProCook and Ecommerce Equation, creating 180–200 performance assets/month across UK, AU/NZ and US markets alongside famous founders such as Jay Wright. At ProCook, I helped develop paid social creative contributing to 119% YoY growth. I offer the full creative process: strategy, content planning, scripting, copywriting, UGC, on-camera content, videography, design and video editing. So whether you need someone to turn an idea into a great video or completely rethink your social presence, I can help. Based in Stroud, UK | Available remotely worldwide.…

Chelsea Hopkins

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I’m a Performance Creative Strategist & Content Creator with 7 years’ experience across organic and paid social, content production and e-commerce. I’ve worked with brands including ProCook and Ecommerce Equation, creating 180–200 performance assets/month across UK, AU/NZ and US markets alongside famous founders such as Jay Wright. At ProCook, I helped develop paid social creative contributing to 119% YoY growth. I offer the full creative process: strategy, content planning, scripting, copywriting, UGC, on-camera content, videography, design and video editing. So whether you need someone to turn an idea into a great video or completely rethink your social presence, I can help. Based in Stroud, UK | Available remotely worldwide.…

Available to hire

I’m a Performance Creative Strategist & Content Creator with 7 years’ experience across organic and paid social, content production and e-commerce. I’ve worked with brands including ProCook and Ecommerce Equation, creating 180–200 performance assets/month across UK, AU/NZ and US markets alongside famous founders such as Jay Wright. At ProCook, I helped develop paid social creative contributing to 119% YoY growth.

I offer the full creative process: strategy, content planning, scripting, copywriting, UGC, on-camera content, videography, design and video editing. So whether you need someone to turn an idea into a great video or completely rethink your social presence, I can help.

Based in Stroud, UK | Available remotely worldwide.

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Language

English
Fluent

Work Experience

Video Editor at Ecommerce Equation
January 1, 2026 - Present
Video Editor specialising in high-performing paid and organic social content for e-commerce equation, an educating and training platform for e-commerce brands across Australia, New Zealand and the US. I edit and optimise short-form and long-form video ads for Meta, TikTok, YouTube and Google Ads, using performance insights to refine hooks, pacing and messaging. Collaborate closely with strategists, coaches and creatives to deliver data-led, conversion-focused video content that supports brand growth and paid media performance.
Video Creator & Editor (Paid Social) at ProCook
April 1, 2025 - December 1, 2025
Collaborate with the Creative Strategist to develop native visual hooks and ad concepts, then execute through on brand, trend led content, animation, and storytelling that maximises performance. Created visual content that drove +147% YoY traffic and attributed revenue growth in Q1 2025 and delivered Black Friday content achieving +119% click- through sales in the first week of launch YoY. Conceptualise, film, and edit short form video ads for Meta, TikTok and YouTube, optimised through A/B testing and platform specific strategy.
Midweight Photographer & Videographer at ProCook
August 1, 2024 - April 1, 2025
Led three seasonal photographic campaigns (Autumn ’24, Summer ’25, Halloween ’25) and the Christmas ’25 high production video across 80 UK retail screens and online platforms, ensuring brand consistency across all creative. Supported content strategy and production planning, managing assets and cross channel collaboration for seamless campaign and product launch delivery.
Junior Photographer at ProCook
October 1, 2023 - August 1, 2024
Produced 250+ cut-out images for e-commerce and packaging assets, maintaining consistent brand quality. Captured and edited lifestyle and feature imagery to support website listings in collaboration with the in-house stylist. Managed imagery deadlines and external editing workflows, supporting the senior and midweight photographer to ensure cohesive campaign delivery.
Photography Co-ordinator at Lillicoco Antique Jewellery
March 1, 2023 - October 1, 2023
Produced high-quality photographic content while overseeing the photography team’s daily workflow to ensure smooth studio operations. Created monthly photography reports, identified production bottlenecks, and led weekly progress meetings with the Marketing Manager for director updates. Managed quality control systems, reviewing 100+ listings per week to help maintain the company’s 4.9/5 Trustpilot rating.
Photographer & Editor at Lillicoco Antique Jewellery
September 1, 2021 - March 1, 2023
Shot and retouched studio and lifestyle imagery, meeting consistent e-commerce targets of 100+ listings per week in line with brand guidelines. Collaborated with the Marketing Manager on trend led conceptual ideas to support campaign direction. Produced visual content for campaigns, email, blogs, and social media, based on creative briefs developed with the Creative Director.

Education

Bachelor of Commercial Photography (First Class Honours) at Arts University Plymouth
September 1, 2018 - July 1, 2021
Built technical expertise in commercial photography and advertising, learning from industry professionals to refine my skills in creative production, editing and equipment knowledge. I developed an adaptable approach to meet evolving creative and commercial industry demands.

Qualifications

Bachelor of Commercial Photography (First Class Honours)
January 1, 2018 - January 1, 2021

Industry Experience

Media & Entertainment, Retail, Education, Professional Services
    Ecommerce Equation- Creative Strategy and Video Editing

    Some of my recent work in paid ads content for Ecommerce Equation, a performance-led marketing coaching company helping brands scale through paid media and strategy. I designed theses videos to spark curiosity and hold attention using motion graphics, subtle animations and native social features, turning a talking-to-camera piece into something fun, insightful and genuinely engaging. All edits followed EE’s brand guidelines to maintain a strong, consistent brand identity while keeping the content feeling organic and platform-first.

    Paid social examples:

    1. Workshop-
    2. Testimonials-

    Organic social examples:

    ProCook Black Friday 2025 Social media campaign content creation

    A lo-fi, social-first campaign created for ProCook’s 2025 Christmas, designed to feel native to platform while driving performance. I produced a suite of in-house video assets aligned to key content pillars, built specifically for A/B testing across Meta and TikTok. Each edit was tailored to distinct audience personas and focused on high-intent product messaging. I led the full process from concept and filming through to editing, working from strategic marketing briefs that were also rolled out across influencer and UGC activity to maximise creative variation. The gifting videos directly resulted in 3,271 web purchases in the first week, representing a 313% increase year on year. The campaign drove a +119% year-on-year increase in click-through sales.

    Examples from video suite:

    1. Celebrity chef-
    2. My UGC-
    3. Styling inspiration-
    4. Gifting-
    ProCook hero videography

    Digital paid media campaign created primarily for web, paid media and retail display screens. I created a suite of in-house video assets, covering each content pillar, designed for A B testing across Meta, TikTok and YouTube. Each video was tailored to different audience personas and highlighted key products for the campaign. I conceptualised, filmed and edited all content based on strategic marketing briefs, which were also shared with influencers and UGC creators to expand content diversity.

    Seasonal:
    Christmas 2025-
    Autumn 2025-
    Father’s Day 2025-

    Product launches:
    Blender- https://vimeo.com/manage/videos/1146276217
    Knives-

    The Carbon Stamp- Social Media Management (Organic)

    This was a contracted to lead the social media management and content creation for carbon calculation startup The Carbon Stamp. My goal over my 2 months with them was to build a local audience in Gloucestershire to reach more potential customers. I established and executed a consistent content plan aligned to key pillars of education, testimonials and product, delivering 3+ feed posts per week and a minimum of 2 stories daily. Alongside content creation, I ran daily audience outreach and community engagement to build a relationship-driven algorithm and strong brand presence. Over the 2-month contract, I grew the account from 0 to 1,673 followers purely through organic strategy and engagement.

    Content examples: