I’m Chema Huerta, an Art Director and Graphic Designer with more than 12 years of experience crafting campaigns, brands, and visual concepts that connect emotion with strategy. I’ve collaborated with local and international brands, leading projects from concept to final execution for clients like Applebee’s, IHOP, Fox Racing, and Veolia. I believe design should move people and brands forward, not just look good. I also run my own creative studio, Nómada Estudio MX, and stay connected to art through practices like Drink & Draw, ceramics, drawing, and open creative sessions. I’m excited to explore opportunities that combine intentional design with meaningful storytelling, whether with brands, agencies, or studios that value purpose and impact.…

Chema Huerta

I’m Chema Huerta, an Art Director and Graphic Designer with more than 12 years of experience crafting campaigns, brands, and visual concepts that connect emotion with strategy. I’ve collaborated with local and international brands, leading projects from concept to final execution for clients like Applebee’s, IHOP, Fox Racing, and Veolia. I believe design should move people and brands forward, not just look good. I also run my own creative studio, Nómada Estudio MX, and stay connected to art through practices like Drink & Draw, ceramics, drawing, and open creative sessions. I’m excited to explore opportunities that combine intentional design with meaningful storytelling, whether with brands, agencies, or studios that value purpose and impact.…

Available to hire

I’m Chema Huerta, an Art Director and Graphic Designer with more than 12 years of experience crafting campaigns, brands, and visual concepts that connect emotion with strategy. I’ve collaborated with local and international brands, leading projects from concept to final execution for clients like Applebee’s, IHOP, Fox Racing, and Veolia. I believe design should move people and brands forward, not just look good.

I also run my own creative studio, Nómada Estudio MX, and stay connected to art through practices like Drink & Draw, ceramics, drawing, and open creative sessions. I’m excited to explore opportunities that combine intentional design with meaningful storytelling, whether with brands, agencies, or studios that value purpose and impact.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Editorial Designer & Photographer at Universidad Autónoma de Aguascalientes
January 1, 2014 - October 9, 2025
Led editorial design, photography and illustration for university publications; contributed to editorial workflows and visual systems for campus communications; participated in publication production and design collaboration.
Graphic Designer at AB MERCADOTECNIA
January 1, 2017 - October 9, 2025
Delivered branding systems, marketing materials, and campaign visuals; collaborated with clients to craft clear, effective graphics and identities.
Founder & Creative Director at Nómada Estudio MX
January 1, 2016 - Present
Founded and led the studio, overseeing branding, visual identity, campaigns, and photography direction; built client relationships and steered multi-market projects.
Communications Consultant at CECOI (Aguascalientes State Innovation Center)
December 31, 2019 - October 9, 2025
Provided communications strategy and content support to support innovation programs and public outreach.
Adjunct Professor at Universidad Británica
December 31, 2020 - October 9, 2025
Taught design courses and contributed to curriculum development, collaborating with students and staff.
Digital Channels Manager at Veolia
December 31, 2021 - October 9, 2025
Led Veolia México digital channels (Instagram, Facebook, LinkedIn); managed crisis-ready content strategy (#VeoliaResponde), paid/organic content, automation tools, monthly reporting, and social activation with a sustainability focus.
Senior Graphic Designer at Fox Racing México
December 31, 2023 - October 9, 2025
Developed visual content for digital channels and in-store displays; directed photo shoots in natural locations to capture brand essence and produced graphic pieces for shop windows and digital materials.
Senior Art Director at NMU (Miami)
December 31, 2025 - October 9, 2025
Led art direction for campaigns across LATAM and Canada; developed visual systems, naming and concept visuals; directed photography and multi-channel executions.
Personal Projects & Creative Consulting at Self-Employed
January 1, 2025 - Present
Engaged in personal projects and creative consulting, exploring ceramics, drawing, and narrative-driven visuals; hosts Drink & Draw sessions to foster experimentation and collaboration.
Editorial Designer & Photographer at Universidad Autónoma de Aguascalientes
January 1, 2014 - October 9, 2025
As part of the Editorial Department, I designed layouts for publications, produced photography, and contributed illustration to university materials, helping elevate editorial presentation.
Graphic Designer at AB MERCADOTECNIA
January 1, 2017 - October 9, 2025
Created branding systems, marketing materials, and digital assets for clients; collaborated with teams to deliver cohesive visual campaigns.
Founder & Creative Director at Nómada Estudio MX
January 1, 2016 - Present
Founded and led the studio; oversaw branding, art direction, visual identity, photography, and strategic design for diverse clients; managed projects from concept to execution.
Communications Consultant at CECOI (Aguascalientes State Innovation Center)
January 1, 2019 - October 9, 2025
Provided strategic communications consultancy, developing content strategies and communications materials for public outreach and stakeholder engagement.
Adjunct Professor at Universidad Británica
January 1, 2020 - October 9, 2025
Taught design courses; contributed to curriculum and mentored students in branding, visual identity, and practical projects.
Senior Graphic Designer at Fox Racing México
January 1, 2023 - October 9, 2025
Developed visual content for digital channels and retail; directed photo shoots and produced POP materials; executed digital adaptations for campaigns.
Senior Art Director at NMU (Miami)
January 1, 2025 - October 9, 2025
Led campaigns for NMU in LATAM, Canada; art direction, naming, visual concept, key visuals, photography direction, and cross-channel execution.
Personal Projects & Creative Consulting
January 1, 2025 - Present
Engaged in personal projects and consulting work; exploring opportunities with brands, agencies, or studios that value meaningful design and storytelling.
Editorial Designer & Photographer at Universidad Autónoma de Aguascalientes
January 1, 2014 - October 9, 2025
Editorial designer, photographer, and illustrator; contributed to editorial projects and student publications; part of a team that won the Best Stand award at the 2012 Guadalajara International Book Fair.
Graphic Designer at AB MERCADOTECNIA
January 1, 2017 - October 9, 2025
Graphic Designer for marketing and branding materials.
Founder & Creative Director at Nómada Estudio MX
January 1, 2016 - Present
Founded and led the studio; directed branding, art direction, visual identity, and campaigns; collaborated with Applebee’s, IHOP, Fox Racing, Veolia; oversaw projects from concept to execution.
Communications Consultant at CECOI (Aguascalientes State Innovation Center)
January 1, 2019 - October 9, 2025
Strategic communications and campaign development for the innovation center.
Adjunct Professor at Universidad Británica
January 1, 2020 - October 9, 2025
Teaching and curriculum contributions in design-related subjects.
Senior Graphic Designer at Fox Racing México
January 1, 2023 - October 9, 2025
Developed visual content for digital channels and POP materials; directed photo shoots in natural locations to convey brand essence of adventure and extreme sports.
Senior Art Director at NMU (Miami)
January 1, 2025 - October 9, 2025
Led campaigns for Mexico, LATAM, and Canada; directed photography, visual systems, and multi-market adaptations; built campaigns from brief to execution.
Creative Consultant / Personal Projects at Self-employed / Personal Projects & Creative Consulting
January 1, 2025 - Present
Ongoing personal projects and consulting, exploring visual storytelling, branding systems, and creative direction.

Education

Editorial Designer & Photographer at Universidad Autónoma de Aguascalientes
January 1, 2012 - January 1, 2014
Graphic Designer at AB MERCADOTECNIA
January 1, 2015 - January 1, 2017
Editorial Designer & Photographer at Universidad Autónoma de Aguascalientes
January 1, 2012 - January 1, 2014
Graphic Designer at AB MERCADOTECNIA
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail

Skills

Experience Level