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Hi, I’m Dian (Riley) Chen. I’m pursuing a Master of Science in Marketing Analytics & Insights at the National University of Singapore, where I’m building strong foundations in Big Data in Marketing, Marketing Strategy, and Digital Marketing Analytics. My internship experiences span across aviation marketing, digital risk control, and marketing analytics for tech-driven teams, where I planned events, optimized online channels, and translated data into actionable improvements. I thrive in cross-cultural environments and love turning numbers into compelling narratives that drive business impact. I’m passionate about using data to inform strategic decisions, collaborating with diverse teams, and delivering measurable outcomes. I’m excited to apply my marketing analytics and storytelling skills to create meaningful value in fast-paced environments, from campaign optimization to product communications.…Hi, I’m Dian (Riley) Chen. I’m pursuing a Master of Science in Marketing Analytics & Insights at the National University of Singapore, where I’m building strong foundations in Big Data in Marketing, Marketing Strategy, and Digital Marketing Analytics. My internship experiences span across aviation marketing, digital risk control, and marketing analytics for tech-driven teams, where I planned events, optimized online channels, and translated data into actionable improvements. I thrive in cross-cultural environments and love turning numbers into compelling narratives that drive business impact. I’m passionate about using data to inform strategic decisions, collaborating with diverse teams, and delivering measurable outcomes. I’m excited to apply my marketing analytics and storytelling skills to create meaningful value in fast-paced environments, from campaign optimization to product communications.

Dian (Riley) Chen

Data Analyst, Marketing Analyst, Content Creator, +2

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Hi, I’m Dian (Riley) Chen. I’m pursuing a Master of Science in Marketing Analytics & Insights at the National University of Singapore, where I’m building strong foundations in Big Data in Marketing, Marketing Strategy, and Digital Marketing Analytics. My internship experiences span across aviation marketing, digital risk control, and marketing analytics for tech-driven teams, where I planned events, optimized online channels, and translated data into actionable improvements. I thrive in cross-cultural environments and love turning numbers into compelling narratives that drive business impact. I’m passionate about using data to inform strategic decisions, collaborating with diverse teams, and delivering measurable outcomes. I’m excited to apply my marketing analytics and storytelling skills to create meaningful value in fast-paced environments, from campaign optimization to product communications.…Hi, I’m Dian (Riley) Chen. I’m pursuing a Master of Science in Marketing Analytics & Insights at the National University of Singapore, where I’m building strong foundations in Big Data in Marketing, Marketing Strategy, and Digital Marketing Analytics. My internship experiences span across aviation marketing, digital risk control, and marketing analytics for tech-driven teams, where I planned events, optimized online channels, and translated data into actionable improvements. I thrive in cross-cultural environments and love turning numbers into compelling narratives that drive business impact. I’m passionate about using data to inform strategic decisions, collaborating with diverse teams, and delivering measurable outcomes. I’m excited to apply my marketing analytics and storytelling skills to create meaningful value in fast-paced environments, from campaign optimization to product communications.

Available to hire

Hi, I’m Dian (Riley) Chen. I’m pursuing a Master of Science in Marketing Analytics & Insights at the National University of Singapore, where I’m building strong foundations in Big Data in Marketing, Marketing Strategy, and Digital Marketing Analytics. My internship experiences span across aviation marketing, digital risk control, and marketing analytics for tech-driven teams, where I planned events, optimized online channels, and translated data into actionable improvements. I thrive in cross-cultural environments and love turning numbers into compelling narratives that drive business impact.

I’m passionate about using data to inform strategic decisions, collaborating with diverse teams, and delivering measurable outcomes. I’m excited to apply my marketing analytics and storytelling skills to create meaningful value in fast-paced environments, from campaign optimization to product communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Korean

Beginner

Work Experience

Marketing & Analytics Intern at Juneyao Group

September 1, 2024 - October 15, 2025

Planned and executed two cross-brand events for two lines of business, managing end-to-end logistics, vendor coordination, and on-site execution to ensure successful delivery and multi-platform media exposure. Managed social media accounts across four platforms, created 20+ advertising copies, and scheduled content for the following month. Engaged in data-driven SEO, keyword optimization, and enhanced product recommendations, contributing to a week-over-week increase in store CTR. Proposed a '70% best-sellers + 30% personalized' algorithm for the WeChat mini-program, adopted by the team to optimize user experience and boost incremental sales.

Digital Risk Control Department Intern at Shanghai Huarui Bank Co., Ltd.

August 1, 2023 - October 15, 2025

Approved weekly digital reports for Marketing and Financing Departments to monitor project progress; operated the bank's risk control platform to identify potential financial risks; updated daily operating reports by integrating data-driven analysis and synchronizing to each department.

Marketing Data Analyst Intern at SING CHEER INTELLIGENT TECHNOLOGY CO., LTD.

August 1, 2022 - October 15, 2025

Utilized mid-year product sales breakdown data and marketing expenses to create the mid-year report pinboard, providing visualized marketing analytics to help review and optimize marketing strategies. Designed multiple dashboards using Smart BI to present the company's marketing effectiveness.