Hi, I’m Chen Ziyi, a communication and graphic designer who loves shaping ideas into visuals and stories. I bring a design approach that focuses on clarity, strong visuals, and thoughtful storytelling, creating work that feels intentional, engaging, and easy to connect with. I enjoy exploring how design can guide understanding and emotion, and I’m always pushing my visuals to feel a little more refined and meaningful.

Chen Ziyi

Hi, I’m Chen Ziyi, a communication and graphic designer who loves shaping ideas into visuals and stories. I bring a design approach that focuses on clarity, strong visuals, and thoughtful storytelling, creating work that feels intentional, engaging, and easy to connect with. I enjoy exploring how design can guide understanding and emotion, and I’m always pushing my visuals to feel a little more refined and meaningful.

Available to hire

Hi, I’m Chen Ziyi, a communication and graphic designer who loves shaping ideas into visuals and stories. I bring a design approach that focuses on clarity, strong visuals, and thoughtful storytelling, creating work that feels intentional, engaging, and easy to connect with.

I enjoy exploring how design can guide understanding and emotion, and I’m always pushing my visuals to feel a little more refined and meaningful.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Creative Designer at BYFORMATION PTE LTD
January 1, 2025 - Present
Developed and refined design assets for social media, marketing, and brand communications; ensured consistent application of brand guidelines across all materials; contributed creative ideas to elevate the brand's visual presence.
Food and Beverage Intern at The Fullerton Hotel
March 1, 2021 - August 1, 2021
Prepared setups for tables and rooms; anticipated guest needs; managed guest queries; ensured compliance with Forbes standards; ensured cleanliness of work areas.

Education

Bachelor of Arts (Honours) Design Practice (Communications Design) at Nanyang Academy of Fine Arts
January 1, 2022 - May 30, 2025
Diploma in Hotel and Hospitality Management at Republic Polytechnic
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality
    paper Creative Process Journal (Moodie Pals)

    A documentation of research processes and design thinking in approaching the project “Moodie Pals” together with production documentation and outcomes.

    paper Reminisence

    Reminiscence explores moments of personal meaning by drawing inspiration from texts, music, and shared experiences. Identified keywords are interpreted into visual concepts, then translated into illustrations that express the emotions and ideas behind them. Through this reflective process, the project invites viewers to pause, look back, and find their own connections to the themes presented.

    paper A Silent Voice

    A Silent Voice is a personal exploration of form, emotion, and the unspoken. This project looks at the shapes we take on when we hide, reveal, or navigate vulnerability. It shows how abstract forms can express emotional states that words often can’t hold.

    The visuals were hand-drawn and extruded in Illustrator, allowing each piece to feel both structured and fragile. Through shifting shapes and gradients, the work reflects the quiet tension between internal experience and outward expression.

    paper Crafts of China

    Crafts of China is a visual documentation project inspired by my travels across China, focusing on the country’s deep heritage in ceramics and material craft.
    Presented as a three-part poster series, the project highlights different dimensions of Chinese craftsmanship:

    left to right

    1. Crafts of China captures the textures, tools, and hands that continued long standing traditions.
    2. 100 Hued Cups refers to China’s ability to mass-produce with consistent quality, precision, and colour mastery.
    3. The Origin of Glaze, illustrated the experimental, labour-intensive journey behind glaze development, showcasing the patience and innovation involved in ceramic culture.

    Through photography, typography, and graphic abstraction, the series honours China’s legacy as a porcelain capital and its ongoing relationship with craft, experimentation, and material knowledge.

    paper Moodie Pals

    This project investigates the intergenerational cycle of emotional suppression in Singapore. Historically, individuals managed difficult emotions through distraction, a behaviour that continues among Gen Z university students, now intensified by constant digital engagement and instant gratification. Over time, such avoidance weakens emotional coping abilities and contributes to declining mental health. In response, we designed an AI robot companion that promotes emotional reflection. Activated through a physical press, it interrupts passive avoidance and guides users through reflective conversations, enabling them to acknowledge, process, and understand their emotions. Ultimately, fostering stronger emotional awareness, resilience, and overall psychological well-being.

    paper Packed For You

    “Packed for you” is an inclusive packaging project that is targeted for visually disabled persons with blurred vision and complete blindness. From research studies, researchers have found that by 2035 Semakau landfill would be completely filled. In 2021, out of the 1.82 million tonnes of domestic waste in Singapore, packaging waste contributes to one third of it. As a result, “Packed for you” is a project of reducing excess materials in packaging and at the same time being inclusive to the visually disabled