I'm a design leader with cross-border experience across South Africa, US, UK, Kenya, Nigeria, and Egypt. I build strong brands, lead creative teams, and translate marketing goals into actionable design strategies that drive results. I'm passionate about shaping scalable design processes, mentoring designers, and delivering clever, practical design solutions that help businesses thrive in fast-paced environments. I enjoy collaboration, experimentation, and turning ideas into measurable outcomes.

Cherize

PRO

I'm a design leader with cross-border experience across South Africa, US, UK, Kenya, Nigeria, and Egypt. I build strong brands, lead creative teams, and translate marketing goals into actionable design strategies that drive results. I'm passionate about shaping scalable design processes, mentoring designers, and delivering clever, practical design solutions that help businesses thrive in fast-paced environments. I enjoy collaboration, experimentation, and turning ideas into measurable outcomes.

Available to hire

I’m a design leader with cross-border experience across South Africa, US, UK, Kenya, Nigeria, and Egypt. I build strong brands, lead creative teams, and translate marketing goals into actionable design strategies that drive results.

I’m passionate about shaping scalable design processes, mentoring designers, and delivering clever, practical design solutions that help businesses thrive in fast-paced environments. I enjoy collaboration, experimentation, and turning ideas into measurable outcomes.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Design Manager
January 1, 2020 - December 31, 2022
Led Design Manager responsibilities across four countries (South Africa, Kenya, Nigeria, Egypt). Managed a design team of 3, recruited and onboarded new designers; drove brand CI development and design strategy; oversaw workload distribution; produced weekly product metrics reports; shared learnings and initiatives with the broader team; provided creative direction and brainstorming support to designers; supervised all creative output from concept to final approval; conducted weekly design development sessions; implemented streamlined design briefing process using ClickUp; designed mailers, social media assets, on-site pop-ups, flyers, T-shirts, masks, and landing pages; contributed to video editing and animation.
Design Manager
January 1, 2022 - December 31, 2024
Design Manager leading design operations across multiple clients and regions; mentoring a team of 3; advancing brand CI development; optimizing design workflows; delivering client-facing design strategy; ensuring quality of creative output prior to handoff; overseeing cross-border collaboration among teams in Africa; facilitating data-driven decision-making through product metrics reporting.
Freelance Creative Partner at Che-Creatif
January 1, 2024 - Present
Freelance Creative Partner working across international and local clients, large corporations and startups; delivering marketing, strategy, digital and creative solutions. Lead a team of 3 designers; recruit and interview new talent; drive brand CI development; manage design workload; provide creative direction; oversee all creative before final approval; conduct weekly designer meetings for growth and ideation; implement streamlined design briefing process using ClickUp; design mailers, social media assets, on-site pop-ups, flyers, T-shirts, masks, landing pages; video editing and animation; develop clever design solutions that enable business operations.

Education

Bachelor of Arts at DSSA
January 1, 2009 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other