With over a decade of experience in marketing, I thrive on creating innovative strategies that drive brand success. I have a passion for leveraging digital tools and data-driven insights to enhance customer engagement and boost revenue growth. I am excited to explore new opportunities that allow me to further refine my skills in the fast-evolving digital landscape. Collaboration and creativity are my guiding principles, ensuring that every campaign not only meets but exceeds expectations. I believe in the power of storytelling in marketing. Effective communication and understanding of customer behavior are crucial in crafting messages that resonate. I am committed to continuous learning and adaptation to the latest marketing trends, keeping my strategies fresh and relevant.

Cherlynn Lew

With over a decade of experience in marketing, I thrive on creating innovative strategies that drive brand success. I have a passion for leveraging digital tools and data-driven insights to enhance customer engagement and boost revenue growth. I am excited to explore new opportunities that allow me to further refine my skills in the fast-evolving digital landscape. Collaboration and creativity are my guiding principles, ensuring that every campaign not only meets but exceeds expectations. I believe in the power of storytelling in marketing. Effective communication and understanding of customer behavior are crucial in crafting messages that resonate. I am committed to continuous learning and adaptation to the latest marketing trends, keeping my strategies fresh and relevant.

Available to hire

With over a decade of experience in marketing, I thrive on creating innovative strategies that drive brand success. I have a passion for leveraging digital tools and data-driven insights to enhance customer engagement and boost revenue growth. I am excited to explore new opportunities that allow me to further refine my skills in the fast-evolving digital landscape. Collaboration and creativity are my guiding principles, ensuring that every campaign not only meets but exceeds expectations.
I believe in the power of storytelling in marketing. Effective communication and understanding of customer behavior are crucial in crafting messages that resonate. I am committed to continuous learning and adaptation to the latest marketing trends, keeping my strategies fresh and relevant.

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Work Experience

Assistant Marketing Manager at Kanebo Cosmetics Malaysia Sdn Bhd
September 1, 2020 - Present
Increased e-commerce revenue by 25% YOY by leading digital marketing strategies and new customer acquisition. Managed full 360-degree marketing campaigns, including product launches, digital ads, and influencer collaborations. Developed and executed brand marketing strategies, ensuring alignment with local and global guidelines.
PR & Marketing Executive at Luxasia(M) Sdn Bhd
June 1, 2019 - August 1, 2020
Led digital marketing campaigns, including social media, video content, and email marketing. Managed relationships with key retail partners to drive online sales. Collaborated with KOLs and influencers to enhance brand visibility.
Senior Marketing Executive at MS. READ (M) Sdn Bhd
May 1, 2017 - May 1, 2019
Developed and executed social media content strategies to boost brand engagement. Managed content scheduling and campaign planning. Created targeted customer loyalty campaigns and provided monthly reports on marketing performance.
Marketing & Advertising Executive at ADL Advertising Agency
November 1, 2015 - March 1, 2017
Managed multiple client portfolios, executing client requests on ATL & BTL communication. Coordinated with internal teams for timely fulfillment of services.

Education

Bachelor of Degree in Business Marketing at Help College of Art and Technology
January 1, 2012 - January 1, 2014
Diploma in Marketing at TAR College
January 1, 2010 - January 1, 2012
Bachelor of Degree in Business Marketing at Help College of Art and Technology
January 1, 2012 - January 1, 2014
Diploma in Marketing at TAR College
January 1, 2010 - January 1, 2012
Bachelor of Degree in Business Marketing at College of Art and Technology
January 1, 2012 - January 1, 2014
Diploma in Marketing at TAR College
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods

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