Hi, I’m Cheryl Gushue. I’m a creative director with 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction. I’m known for elevating beauty, wellness, and fashion brands through emotionally resonant content and high-impact visual campaigns. I’m an award-winning makeup artist, a former fashion designer, and the founder of Beauty Hub Magazine. I’m passionate about innovation, mentoring teams, and building inclusive, design-led brand worlds across DTC, print, digital, social, and in-store creative. I thrive on collaborative, cross-functional work that blends strategy with striking visuals to move audiences and markets.…

Cheryl Gushue

Hi, I’m Cheryl Gushue. I’m a creative director with 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction. I’m known for elevating beauty, wellness, and fashion brands through emotionally resonant content and high-impact visual campaigns. I’m an award-winning makeup artist, a former fashion designer, and the founder of Beauty Hub Magazine. I’m passionate about innovation, mentoring teams, and building inclusive, design-led brand worlds across DTC, print, digital, social, and in-store creative. I thrive on collaborative, cross-functional work that blends strategy with striking visuals to move audiences and markets.…

Available to hire

Hi, I’m Cheryl Gushue. I’m a creative director with 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction. I’m known for elevating beauty, wellness, and fashion brands through emotionally resonant content and high-impact visual campaigns. I’m an award-winning makeup artist, a former fashion designer, and the founder of Beauty Hub Magazine.

I’m passionate about innovation, mentoring teams, and building inclusive, design-led brand worlds across DTC, print, digital, social, and in-store creative. I thrive on collaborative, cross-functional work that blends strategy with striking visuals to move audiences and markets.

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Language

English
Fluent

Work Experience

Founder & Editor-in-Chief at Beauty Hub Magazine
January 1, 2019 - Present
Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Responsibilities include writing, editing, uploading features, interviews, and brand spotlights. Partner with brands on campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty pros. Record live interviews for YouTube and online content. Oversee featuring latest launches in pro beauty products and tools, and manage social media curation and community engagement.
Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine
December 31, 2020 - July 15, 2025
Rebranded and modernized a 65-year-old legacy magazine by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform marketing campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots managing cross-functional creative teams.
Founder & Editor-in-Chief at Beauty Hub Magazine
January 1, 2019 - Present
Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Write, edit, and upload features, interviews, and brand spotlights. Partner with brands on campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty professionals. Record live interviews with beauty influencers, brands, and trend setters for YouTube and online content. Feature the latest launches in professional beauty products and tools. Curate, copywrite, and publish for social media platforms. Manage and engage with an authentic, connected community of global artists.
Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine
December 31, 2020 - July 22, 2025
Rebranded and modernized a 65-year-old legacy title by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.
Founder & Editor-in-Chief at Beauty Hub Magazine
January 1, 2019 - Present
Founded and curated a digital publication and community centered on beauty, wellness, and professional beauty artistry. Responsible for writing, editing, and uploading all features, interviews, and brand spotlights. Partnered with brands for campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty professionals. Recorded live interviews with influencers and brands for YouTube and online content. Featured the latest launches in professional beauty products and tools. Managed social media curation, copywriting, and community engagement for a global artist audience.
Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine
December 31, 2020 - September 3, 2025
Rebranded and modernized a 65-year-old legacy publication by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.
Founder & Editor-in-Chief at Beauty Hub Magazine
January 1, 2019 - Present
Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Wrote, edited, and uploaded features, interviews, and brand spotlights. Partnered with brands on campaigns, event coverage, and digital activations. Created the Beauty in Motion Awards for the professional beauty industry.
Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine
December 31, 2020 - October 23, 2025
Rebranded and modernized a 65-year-old legacy title, merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns, including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.
Editor-in-Chief & Creative Director at Canada Hairdresser Magazine
January 1, 2017 - December 31, 2020
Rebranded and modernized a 65-year-old title; Led all creative content from ideation to execution across print, digital, and retail campaigns. Produced photo shoots, managed design teams, and aligned content across channels. Oversaw brand storytelling and content strategy.
Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine
January 1, 2017 - December 31, 2020
Rebranded and modernized a 65-year-old title with a fresh, fashion-forward editorial strategy. Led all creative content from ideation to execution, including print, digital, and retail campaigns. Created and directed photo shoots, managed design teams, and aligned creative across channels.

Education

Fashion Design Arts at Seneca College
September 27, 2024 - September 27, 2024

Qualifications

Fashion Design Arts
January 21, 1986 - January 21, 1989
Educator & Media Trainer
January 11, 2030 - July 15, 2025
Ongoing Professional Development in Digital Marketing, Copywriting, and Content Design
January 11, 2030 - July 15, 2025
Educator & Media Trainer Ongoing Professional Development in Digital Marketing, Copywriting, and Content Design
January 11, 2030 - September 3, 2025
On-going Professional Development in Digital Marketing, Copywriting, and Content Design
January 11, 2030 - October 23, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Consumer Goods, Retail, Non-Profit Organization, Other
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