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Hi, I'm Cheryl L. Gushue, a Toronto-based Creative Director specializing in beauty, wellness, and fashion communications. With 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction, I’ve helped brands elevate their identity and connect emotionally with audiences. I lead with curiosity, inclusivity, and a bias for design-led, emotionally resonant content across web, social, and retail. As founder of Beauty Hub Magazine, I’m passionate about mentoring teams, exploring AI-driven creativity, and building inclusive brand worlds that empower professionals and audiences alike. I thrive on turning bold ideas into high-impact visuals and practical campaigns across channels, driven by collaborative leadership and a commitment to consistent brand voice and visual identity.…Hi, I'm Cheryl L. Gushue, a Toronto-based Creative Director specializing in beauty, wellness, and fashion communications. With 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction, I’ve helped brands elevate their identity and connect emotionally with audiences. I lead with curiosity, inclusivity, and a bias for design-led, emotionally resonant content across web, social, and retail. As founder of Beauty Hub Magazine, I’m passionate about mentoring teams, exploring AI-driven creativity, and building inclusive brand worlds that empower professionals and audiences alike. I thrive on turning bold ideas into high-impact visuals and practical campaigns across channels, driven by collaborative leadership and a commitment to consistent brand voice and visual identity.

Cheryl L. Gushue

Copywriter, Social Media Freelancer, Art Director, +7

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Hi, I'm Cheryl L. Gushue, a Toronto-based Creative Director specializing in beauty, wellness, and fashion communications. With 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction, I’ve helped brands elevate their identity and connect emotionally with audiences. I lead with curiosity, inclusivity, and a bias for design-led, emotionally resonant content across web, social, and retail. As founder of Beauty Hub Magazine, I’m passionate about mentoring teams, exploring AI-driven creativity, and building inclusive brand worlds that empower professionals and audiences alike. I thrive on turning bold ideas into high-impact visuals and practical campaigns across channels, driven by collaborative leadership and a commitment to consistent brand voice and visual identity.…Hi, I'm Cheryl L. Gushue, a Toronto-based Creative Director specializing in beauty, wellness, and fashion communications. With 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction, I’ve helped brands elevate their identity and connect emotionally with audiences. I lead with curiosity, inclusivity, and a bias for design-led, emotionally resonant content across web, social, and retail. As founder of Beauty Hub Magazine, I’m passionate about mentoring teams, exploring AI-driven creativity, and building inclusive brand worlds that empower professionals and audiences alike. I thrive on turning bold ideas into high-impact visuals and practical campaigns across channels, driven by collaborative leadership and a commitment to consistent brand voice and visual identity.

Available to hire

Hi, I’m Cheryl L. Gushue, a Toronto-based Creative Director specializing in beauty, wellness, and fashion communications. With 25+ years of experience spanning editorial direction, campaign strategy, brand storytelling, and art direction, I’ve helped brands elevate their identity and connect emotionally with audiences. I lead with curiosity, inclusivity, and a bias for design-led, emotionally resonant content across web, social, and retail. As founder of Beauty Hub Magazine, I’m passionate about mentoring teams, exploring AI-driven creativity, and building inclusive brand worlds that empower professionals and audiences alike.

I thrive on turning bold ideas into high-impact visuals and practical campaigns across channels, driven by collaborative leadership and a commitment to consistent brand voice and visual identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Founder & Editor-in-Chief at Beauty Hub Magazine

January 1, 2019 - Present

Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Responsibilities include writing, editing, uploading features, interviews, and brand spotlights. Partner with brands on campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty pros. Record live interviews for YouTube and online content. Oversee featuring latest launches in pro beauty products and tools, and manage social media curation and community engagement.

Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine

December 31, 2020 - July 15, 2025

Rebranded and modernized a 65-year-old legacy magazine by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform marketing campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots managing cross-functional creative teams.

Founder & Editor-in-Chief at Beauty Hub Magazine

January 1, 2019 - Present

Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Write, edit, and upload features, interviews, and brand spotlights. Partner with brands on campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty professionals. Record live interviews with beauty influencers, brands, and trend setters for YouTube and online content. Feature the latest launches in professional beauty products and tools. Curate, copywrite, and publish for social media platforms. Manage and engage with an authentic, connected community of global artists.

Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine

December 31, 2020 - July 22, 2025

Rebranded and modernized a 65-year-old legacy title by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.

Founder & Editor-in-Chief at Beauty Hub Magazine

January 1, 2019 - Present

Founded and curated a digital publication and community centered on beauty, wellness, and professional beauty artistry. Responsible for writing, editing, and uploading all features, interviews, and brand spotlights. Partnered with brands for campaigns, event coverage, and digital marketing activations. Created the Beauty in Motion Awards, a disruptive digital competition for beauty professionals. Recorded live interviews with influencers and brands for YouTube and online content. Featured the latest launches in professional beauty products and tools. Managed social media curation, copywriting, and community engagement for a global artist audience.

Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine

December 31, 2020 - September 3, 2025

Rebranded and modernized a 65-year-old legacy publication by merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.

Founder & Editor-in-Chief at Beauty Hub Magazine

January 1, 2019 - Present

Built and curated a digital publication and community focused on beauty, wellness, and professional beauty artistry. Wrote, edited, and uploaded features, interviews, and brand spotlights. Partnered with brands on campaigns, event coverage, and digital activations. Created the Beauty in Motion Awards for the professional beauty industry.

Editor-in-Chief & Creative Director at Canadian Hairdresser Magazine

December 31, 2020 - October 23, 2025

Rebranded and modernized a 65-year-old legacy title, merging high-fashion visuals with trend-led content. Oversaw art direction, copywriting, and multi-platform campaigns, including social media and retail partner promotions. Produced seasonal launch campaigns and led editorial shoots, managing cross-functional creative teams.

Editor-in-Chief & Creative Director at Canada Hairdresser Magazine

January 1, 2017 - December 31, 2020

Rebranded and modernized a 65-year-old title; Led all creative content from ideation to execution across print, digital, and retail campaigns. Produced photo shoots, managed design teams, and aligned content across channels. Oversaw brand storytelling and content strategy.