Engaged in helping fashion, textile and local brands grow their online presence through data-driven digital marketing strategies that convert visibility into measurable results. As a freelance Digital Marketing Specialist, I support the end-to-end execution of digital marketing campaigns across social and web platforms from planning and content optimisation to performance analysis and continuous improvement. My work is rooted in analytics, experimentation, and customer experience, ensuring every campaign aligns with clear business objectives. My expertise includes performance analysis and reporting, transforming data into actionable insights that inform smarter decisions. I actively implement A/B testing and conversion rate optimisation (CRO) to improve user journeys, campaign efficiency, and ROI. I also create, manage and maintain high-quality digital content, ensuring consistency, relevance, and brand alignment across all touchpoints. I collaborate closely with business owners and stakeholders, translating marketing goals into practical, scalable digital solutions particularly for brands transitioning or strengthening their online presence. Having supported local businesses through digital transformation during challenging times, I bring a hands-on, adaptable, and results-oriented approach to every project. Services include: • Social & web campaign execution • Content creation & digital content management • Performance analytics & optimisation • A/B testing & CRO • Stakeholder collaboration & strategy alignment…Engaged in helping fashion, textile and local brands grow their online presence through data-driven digital marketing strategies that convert visibility into measurable results. As a freelance Digital Marketing Specialist, I support the end-to-end execution of digital marketing campaigns across social and web platforms from planning and content optimisation to performance analysis and continuous improvement. My work is rooted in analytics, experimentation, and customer experience, ensuring every campaign aligns with clear business objectives. My expertise includes performance analysis and reporting, transforming data into actionable insights that inform smarter decisions. I actively implement A/B testing and conversion rate optimisation (CRO) to improve user journeys, campaign efficiency, and ROI. I also create, manage and maintain high-quality digital content, ensuring consistency, relevance, and brand alignment across all touchpoints. I collaborate closely with business owners and stakeholders, translating marketing goals into practical, scalable digital solutions particularly for brands transitioning or strengthening their online presence. Having supported local businesses through digital transformation during challenging times, I bring a hands-on, adaptable, and results-oriented approach to every project. Services include: • Social & web campaign execution • Content creation & digital content management • Performance analytics & optimisation • A/B testing & CRO • Stakeholder collaboration & strategy alignmentWWWW…