I am a dynamic marketing professional with nearly five years of experience leading end-to-end campaign management to drive business development and marketing strategies. I ideate, execute, and monitor digital media strategies, using market data to derive actionable insights that optimize campaigns and deliver measurable results. I excel at building and maintaining strong client relationships across diverse industries, and I have a track record of turning data into growth. I recently led a brand revitalization project that boosted brand recognition by 23% through innovative digital marketing strategies. My background includes agency-style fast-paced environments, managing multi-channel campaigns, and delivering impactful results for key accounts.

I am a dynamic marketing professional with nearly five years of experience leading end-to-end campaign management to drive business development and marketing strategies. I ideate, execute, and monitor digital media strategies, using market data to derive actionable insights that optimize campaigns and deliver measurable results. I excel at building and maintaining strong client relationships across diverse industries, and I have a track record of turning data into growth. I recently led a brand revitalization project that boosted brand recognition by 23% through innovative digital marketing strategies. My background includes agency-style fast-paced environments, managing multi-channel campaigns, and delivering impactful results for key accounts.

Available to hire

I am a dynamic marketing professional with nearly five years of experience leading end-to-end campaign management to drive business development and marketing strategies. I ideate, execute, and monitor digital media strategies, using market data to derive actionable insights that optimize campaigns and deliver measurable results. I excel at building and maintaining strong client relationships across diverse industries, and I have a track record of turning data into growth.

I recently led a brand revitalization project that boosted brand recognition by 23% through innovative digital marketing strategies. My background includes agency-style fast-paced environments, managing multi-channel campaigns, and delivering impactful results for key accounts.

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Language

English
Fluent

Work Experience

Marketing Manager at MKT-R, India
December 1, 2024 - Present
Led end-to-end marketing strategy and execution for a B2B marketplace, driving growth in customer acquisition and a 30% increase in monthly transactions. Managed key accounts contributing to the majority of revenue and maintained a high client retention rate. Conducted market research to identify target clients and onboard them. Negotiated pricing, promotions, and long-term engagement plans with key accounts, contributing to a 30% rise in repeat business.
Adjunct Faculty at Christ University, India
June 1, 2024 - November 30, 2024
Delivered courses on photography techniques, digital imaging, and marketing, integrating creative and business perspectives. Mentored students on real-world projects, helping them build portfolios and apply marketing principles for career growth. Led real-world photography assignments and marketing projects to enhance student learning and industry readiness.
Marketing Executive at IDEA carbon, London, United Kingdom
August 1, 2023 - October 31, 2023
Managed and led over 3 marketing campaigns to completion, focusing on research and project management to achieve KPIs. Experience using SQL to query databases and extract key marketing data for analysis and reporting. Devised an end-to-end digital marketing strategy that enhanced organic search traffic by 46% and increased customer engagement rates.
Account Co-ordinator at (Disney+) Deluxe Entertainment, India
January 1, 2022 - May 31, 2022
Handled changes and exceptions with clients while balancing internal capacity and external demands. Led the quality control processes for 50+ new releases on the Disney+ platform, ensuring a flawless experience for a global audience. Enhanced quality assurance for high-profile projects, contributing to their critical and commercial success. Facilitated timely and high-quality content delivery, strictly adhering to quality standards and deadlines. Earned recognition from Disney+ leadership for maintaining a 95% quality rating across all new releases.
Marketing and Public Relations Manager at Ayushi Guha PR Consultancy, India
December 1, 2020 - December 31, 2021
Created and presented reports summarising data-driven insights, leading to strategic recommendations that improved ROI for clients. Developed and executed PR and marketing strategies focusing on influencer partnerships and social media campaigns, aligning with and advancing organizational goals. Successfully elevated brand visibility by 30% and customer engagement by 25% through integrated PR and marketing strategies. Maintained a high client retention rate of 90% by effectively managing and leading teams to achieve collective goals and securing new business. Managed social media presence for notable figures like Indian Cricketer Robin Uthappa, increasing follower engagement and reach by 78%.
Digital Media Executive at Dentsu Aegis Network Ltd, India
January 1, 2018 - August 31, 2019
Led ideation, execution, and monitoring of digital media strategies, integrating market trends to derive valuable insights. Drove campaigns that generated over 50 million impressions and initiated thousands of conversions, enhancing brand awareness and engagement.

Education

Postgraduate in Marketing at Durham University
January 11, 2030 - January 1, 2023
Postgraduate in Public Relations and Communication at The University of Stirling
January 11, 2030 - January 1, 2020
Undergraduate in Media Studies, Economics and Political Science at Christ University
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education