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Hi, I’m Chi Nguyen. I’m a results-driven social media and digital marketing specialist based in Toronto. I design and deliver social-first content strategies that amplify brand voice, foster community, and drive measurable engagement across Instagram, TikTok, and emerging platforms. I collaborate with creators, manage influencer and UGC campaigns end-to-end, and translate data into actionable optimizations. My hands-on approach covers content production, asset management, and performance analysis to support launches, store openings, and multi-client campaigns.…Hi, I’m Chi Nguyen. I’m a results-driven social media and digital marketing specialist based in Toronto. I design and deliver social-first content strategies that amplify brand voice, foster community, and drive measurable engagement across Instagram, TikTok, and emerging platforms. I collaborate with creators, manage influencer and UGC campaigns end-to-end, and translate data into actionable optimizations. My hands-on approach covers content production, asset management, and performance analysis to support launches, store openings, and multi-client campaigns.

Chi Nguyen

Social Media Manager, Content Creator, Influencer Marketing Manager, +2

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Hi, I’m Chi Nguyen. I’m a results-driven social media and digital marketing specialist based in Toronto. I design and deliver social-first content strategies that amplify brand voice, foster community, and drive measurable engagement across Instagram, TikTok, and emerging platforms. I collaborate with creators, manage influencer and UGC campaigns end-to-end, and translate data into actionable optimizations. My hands-on approach covers content production, asset management, and performance analysis to support launches, store openings, and multi-client campaigns.…Hi, I’m Chi Nguyen. I’m a results-driven social media and digital marketing specialist based in Toronto. I design and deliver social-first content strategies that amplify brand voice, foster community, and drive measurable engagement across Instagram, TikTok, and emerging platforms. I collaborate with creators, manage influencer and UGC campaigns end-to-end, and translate data into actionable optimizations. My hands-on approach covers content production, asset management, and performance analysis to support launches, store openings, and multi-client campaigns.

Available to hire

Hi, I’m Chi Nguyen. I’m a results-driven social media and digital marketing specialist based in Toronto. I design and deliver social-first content strategies that amplify brand voice, foster community, and drive measurable engagement across Instagram, TikTok, and emerging platforms.

I collaborate with creators, manage influencer and UGC campaigns end-to-end, and translate data into actionable optimizations. My hands-on approach covers content production, asset management, and performance analysis to support launches, store openings, and multi-client campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Cong Caphe Canada

July 1, 2025 - Present

Executed social-first content strategies across Instagram and TikTok, increasing engagement by 50% and CTR by 30% through community-driven storytelling and trend adaptation. Led influencer and UGC campaigns end-to-end, from briefing to execution, managing timelines, approvals, and deliverables aligned with campaign and launch objectives. Built and nurtured relationships with local creators to drive consistent partnerships and brand advocacy. Produced short-form video and assets from concept to post-production, ensuring alignment with brand identity. Captured on-site content at store openings and events to strengthen local brand presence. Analyzed performance data and delivered monthly insights to optimize content and campaign effectiveness. Maintained creator trackers, contracts, and usage rights to support scalable influencer programs.

Social Media Strategist at Sicus Media

June 1, 2024 - Present

Managed multi-client social media workflows across Instagram, TikTok, and web; developed and executed content strategies, increasing engagement by 35% and CTR by 25%. Produced end-to-end creative content, including short-form video and branded visuals, optimized for performance and platform trends. Tracked and analyzed performance across accounts, delivering insights and recommendations to improve engagement and conversions.

Digital Marketing Intern at Pehr Design

June 1, 2024 - August 1, 2024

Coordinated creator gifting programs including influencer selection, shipment tracking, and deliverable confirmation. Maintained and updated influencer and affiliate databases for 200+ creators, ensuring accurate documentation of contracts, usage rights, and payment status. Assisted with influencer sourcing, outreach tracking, deliverable approvals, and compliance documentation. Ensured influencer content met brand guidelines, disclosure standards, and quality control requirements prior to publication.

Digital Marketing Intern at Travelpreneur

May 1, 2021 - August 1, 2021

Developed and executed a TikTok content strategy, growing followers by 15% and increasing engagement by 50%. Prepared, formatted, and scheduled Mailchimp email campaigns, contributing to a 75% open rate and high subscriber retention. Produced quarterly performance reports for social and email metrics, supporting leadership decision-making and campaign planning.

Marketing Assistant at Anywhere Design

August 1, 2016 - August 1, 2017

Managed daily social media updates, website posts, and content QA to maintain accurate and timely brand representation. Maintained a 100% response rate through professional customer engagement and timely support across digital and in-person touchpoints. Supported content coordination, asset organization, proofreading, and basic design adjustments for campaigns.