I am a passionate and motivated Brand and Product Manager with proven experience in the strategic and organized management of marketing plans. Naturally inclined towards teamwork and multitasking, I am optimistic and pragmatic, focused on achieving business goals. My strengths include strong communication, empathy, and interpersonal skills, enabling me to build effective connections and enhance the value of the projects I manage. I am a collaborative professional who thrives in dynamic environments and is driven by delivering results that support CSR objectives and stakeholder value. I enjoy shaping coherent brand narratives across multichannel platforms and fostering cross-functional collaboration to optimise impact.

Chiara Naso

I am a passionate and motivated Brand and Product Manager with proven experience in the strategic and organized management of marketing plans. Naturally inclined towards teamwork and multitasking, I am optimistic and pragmatic, focused on achieving business goals. My strengths include strong communication, empathy, and interpersonal skills, enabling me to build effective connections and enhance the value of the projects I manage. I am a collaborative professional who thrives in dynamic environments and is driven by delivering results that support CSR objectives and stakeholder value. I enjoy shaping coherent brand narratives across multichannel platforms and fostering cross-functional collaboration to optimise impact.

Available to hire

I am a passionate and motivated Brand and Product Manager with proven experience in the strategic and organized management of marketing plans. Naturally inclined towards teamwork and multitasking, I am optimistic and pragmatic, focused on achieving business goals. My strengths include strong communication, empathy, and interpersonal skills, enabling me to build effective connections and enhance the value of the projects I manage.

I am a collaborative professional who thrives in dynamic environments and is driven by delivering results that support CSR objectives and stakeholder value. I enjoy shaping coherent brand narratives across multichannel platforms and fostering cross-functional collaboration to optimise impact.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Brand & Product Manager at Banfi S.r.l.
October 1, 2024 - September 22, 2025
Planning, execution and monitoring of omnichannel portfolio strategies for domestic and export markets. Concept, realization and product development. Concept, planning and monitoring of the related communication.
Event Chief Manager at Atlantico Live
December 31, 2015 - September 22, 2025
Event planning, coordination and management.
Project Manager | Marketing and Corporate Communication Manager at Fondazione Banfi
April 16, 2017 - September 22, 2025
Development of the corporate communication strategy through foundation's cultural projects, aligned with CSR objectives. PR management, content creation, ideation and management of scientific and training projects.

Education

Post graduate Degree in Marketing Management at Sapienza University, Rome
January 11, 2030 - June 1, 2016
Bachelor’s Degree in Legal Studies at University of Macerata
January 11, 2030 - July 1, 2014
Liceo Classico High School at Istituto Torquato Tass o, Rome
January 11, 2001 - July 1, 2005

Qualifications

II level Sommelier AIS
January 11, 2030 - September 22, 2025
Advanced Diver
January 11, 2030 - September 22, 2025
B driving license
January 11, 2030 - September 22, 2025
Soprano Piano
January 11, 1992 - September 17, 2000

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Retail, Education, Travel & Hospitality, Consumer Goods, Wholesale & Distribution