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Hi, I’m Chiara Puglisi, a digital marketing strategist specializing in paid media and performance marketing. I love turning data into actionable insights and building growth from the ground up. Over the past few years I’ve led paid media strategies for healthcare and consumer brands, launched engaging video and social content, and driven significant increases in leads, traffic, and conversions across Meta and Google Ads. I’m comfortable working remotely and collaborating with creative teams to optimize reach and conversions.…Hi, I’m Chiara Puglisi, a digital marketing strategist specializing in paid media and performance marketing. I love turning data into actionable insights and building growth from the ground up. Over the past few years I’ve led paid media strategies for healthcare and consumer brands, launched engaging video and social content, and driven significant increases in leads, traffic, and conversions across Meta and Google Ads. I’m comfortable working remotely and collaborating with creative teams to optimize reach and conversions.

Chiara Puglisi

Marketing Strategist, Digital Marketer, Content Producer, +1

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Hi, I’m Chiara Puglisi, a digital marketing strategist specializing in paid media and performance marketing. I love turning data into actionable insights and building growth from the ground up. Over the past few years I’ve led paid media strategies for healthcare and consumer brands, launched engaging video and social content, and driven significant increases in leads, traffic, and conversions across Meta and Google Ads. I’m comfortable working remotely and collaborating with creative teams to optimize reach and conversions.…Hi, I’m Chiara Puglisi, a digital marketing strategist specializing in paid media and performance marketing. I love turning data into actionable insights and building growth from the ground up. Over the past few years I’ve led paid media strategies for healthcare and consumer brands, launched engaging video and social content, and driven significant increases in leads, traffic, and conversions across Meta and Google Ads. I’m comfortable working remotely and collaborating with creative teams to optimize reach and conversions.

Available to hire

Hi, I’m Chiara Puglisi, a digital marketing strategist specializing in paid media and performance marketing. I love turning data into actionable insights and building growth from the ground up.

Over the past few years I’ve led paid media strategies for healthcare and consumer brands, launched engaging video and social content, and driven significant increases in leads, traffic, and conversions across Meta and Google Ads. I’m comfortable working remotely and collaborating with creative teams to optimize reach and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Arabic

Intermediate

Work Experience

Content Marketing Specialist (Paid Media) at Senior Health Care Adv LLC

February 1, 2026 - Present

Execute full-funnel paid media strategy across Meta and Google Ads, driving inbound calls and lead generation. Manage ~$7K Meta spend, generating 247+ leads at ~$28 CPL through creative testing and audience optimization. Scale high-performing creatives with intent-driven messaging; optimize Google Search campaigns to achieve ~4.8% CTR and ~10% conversion rate, generating 925+ inbound calls and 20+ tracked sales. Leverage Performance Max campaigns to improve efficiency with ~18% conversion rates and lower CPA. Launch video engagement campaigns (35K+ true plays at $0.01), build retargeting audiences. Support lead nurturing (Mailchimp/SMS), improving lead-to-call conversions. Weekly performance analysis (CTR, CPC, CPA) informs creative, audience, and campaign settings.

Founder & Digital Marketing Lead at Rigo D'Oro

April 1, 2025 - Present

Built and launched a premium olive oil brand; defined brand positioning, identity, and go-to-market strategy. Drove organic growth with short-form video and storytelling content (83K+ views, 45K+ reach); increased engagement and conversions (1.6K+ interactions, 1.5K profile visits, 366+ link clicks). Grew audience by 210+ followers (+165%). Developed and tested content formats (reels, carousels, seasonal content); drove website traffic via SEO and social content (31% organic, 24% social). Optimized WordPress/Elementor site structure for content discovery and navigation.

SEO Intern at Accenture

July 1, 2022 - May 1, 2023

Conducted multilingual SEO optimization using SEMrush, increasing organic traffic by 30%. Performed technical audits (broken links, redirects, canonical fixes), improving metrics by 15%. Produced monthly performance reports using BrightEdge and Adobe Analytics to inform retention efforts.

Marketing Assistant Intern at Evocon

February 1, 2021 - April 1, 2021

Supported execution of digital marketing campaigns, contributing to 5% growth in online sales. Conducted competitor and market analysis to identify expansion opportunities.