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I’m Chidi Ugwu, a creative and data-savvy product and growth marketer passionate about turning complex fintech and Web3 products into stories people actually connect with. I blend strategy, storytelling, and design to craft campaigns that don’t just attract users but keep them loyal. From concept to execution, I use Figma, Canva, and user insights to build narratives that drive activation, retention, and community-powered growth. My goal is simple: to make every product feel human, relatable, and impossible to ignore.…I’m Chidi Ugwu, a creative and data-savvy product and growth marketer passionate about turning complex fintech and Web3 products into stories people actually connect with. I blend strategy, storytelling, and design to craft campaigns that don’t just attract users but keep them loyal. From concept to execution, I use Figma, Canva, and user insights to build narratives that drive activation, retention, and community-powered growth. My goal is simple: to make every product feel human, relatable, and impossible to ignore.

Chidi Ugwu

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I’m Chidi Ugwu, a creative and data-savvy product and growth marketer passionate about turning complex fintech and Web3 products into stories people actually connect with. I blend strategy, storytelling, and design to craft campaigns that don’t just attract users but keep them loyal. From concept to execution, I use Figma, Canva, and user insights to build narratives that drive activation, retention, and community-powered growth. My goal is simple: to make every product feel human, relatable, and impossible to ignore.…I’m Chidi Ugwu, a creative and data-savvy product and growth marketer passionate about turning complex fintech and Web3 products into stories people actually connect with. I blend strategy, storytelling, and design to craft campaigns that don’t just attract users but keep them loyal. From concept to execution, I use Figma, Canva, and user insights to build narratives that drive activation, retention, and community-powered growth. My goal is simple: to make every product feel human, relatable, and impossible to ignore.

Available to hire

I’m Chidi Ugwu, a creative and data-savvy product and growth marketer passionate about turning complex fintech and Web3 products into stories people actually connect with. I blend strategy, storytelling, and design to craft campaigns that don’t just attract users but keep them loyal.
From concept to execution, I use Figma, Canva, and user insights to build narratives that drive activation, retention, and community-powered growth. My goal is simple: to make every product feel human, relatable, and impossible to ignore.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Ecosystem Contributor and Community Lead at Avalanche

December 1, 2024 - Present

Designed and launched storytelling-driven product marketing campaigns that localized Avalanche’s messaging for Nigerian audiences, using Canva and Figma for visuals that simplified complex blockchain narratives. Created and managed creative content strategies across WhatsApp, Telegram, and X to turn community engagement into consistent product use and adoption among developers, builders, creators and investors. Used data insights and performance tracking to refine campaign messaging, improve retention, and shape future go-to-market storytelling approaches.

Product Marketer at ZNS Connect

August 1, 2024 - May 1, 2025

Built and nurtured a 20,000+ member community across Discord, Telegram, and X, using storytelling, creative writing, and visual campaigns to boost engagement by 500%. Designed and executed partner marketing strategies with Figma and Canva assets that drove collaboration with 65+ ecosystem partners and increased visibility across Web3 spaces. Used creative data analysis and community feedback to guide content strategy, shape product updates, and double user retention through relatable brand storytelling.

Partnership and Marketing Manager at Activate Tech Hub

May 1, 2024 - May 1, 2025

Built and executed full funnel product marketing strategies combining storytelling and visual design to drive activation and retention through loyalty programs and community challenges. Created compelling marketing creatives and landing page visuals using Canva and Figma, optimizing user journeys from awareness to activation. Led tech bootcamps and masterclasses that positioned ATH as a top innovation hub, using content-driven storytelling to sustain engagement and community trust.

Marketing Associate at Development Edge

January 1, 2022 - January 1, 2025

Developed storytelling-led campaigns that connected social impact projects to audiences emotionally, increasing engagement and donor retention through creative content. Designed branded content and campaign visuals in Figma and Canva to enhance message clarity and improve conversion across multiple community programs. Used data tracking and creative iteration to continuously improve campaign performance and optimize long term engagement outcomes.