I'm a friendly and passionate Art Director with 8+ years of experience in branding, motion graphics, and digital design. I blend creative strategy with hands-on execution, with a strong background in health tech, e-commerce, and illustration. I'm known for shaping visual identities, leading rebranding efforts, and crafting engaging multi-platform experiences. I've collaborated with clients across healthcare, education, and retail, and I enjoy partnering with cross-functional teams to deliver cohesive brand systems.…

Chio Castaeda

I'm a friendly and passionate Art Director with 8+ years of experience in branding, motion graphics, and digital design. I blend creative strategy with hands-on execution, with a strong background in health tech, e-commerce, and illustration. I'm known for shaping visual identities, leading rebranding efforts, and crafting engaging multi-platform experiences. I've collaborated with clients across healthcare, education, and retail, and I enjoy partnering with cross-functional teams to deliver cohesive brand systems.…

Available to hire

I’m a friendly and passionate Art Director with 8+ years of experience in branding, motion graphics, and digital design. I blend creative strategy with hands-on execution, with a strong background in health tech, e-commerce, and illustration.

I’m known for shaping visual identities, leading rebranding efforts, and crafting engaging multi-platform experiences. I’ve collaborated with clients across healthcare, education, and retail, and I enjoy partnering with cross-functional teams to deliver cohesive brand systems.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Freelance Art Director & Designer at Freelance
January 1, 2018 - June 15, 2024
Designed visual assets across Meta Ads, Google Ads, landing pages, and email templates. Delivered custom illustrations, animated GIFs, and motion pieces primarily for healthcare and education sectors. Maintained brand consistency across print and digital formats, leveraging data to inform design solutions. Collaborated closely with international teams such as Kinetisense’s Canadian team on performance and wellness campaigns using tools like Canva, Illustrator, and After Effects.
Art Director at ASGIF
January 1, 2018 - December 31, 2023
Led the creative team in branding and promotional content development across various client sectors. Built and nurtured long-term collaborative relationships focused on trust, innovation, and mutual growth.
Head of Design at GraciAds
January 1, 2020 - December 31, 2022
Directed branding and rebranding strategies from concept to execution. Developed compelling brand stories through visuals and creative narratives that engaged diverse audiences.
Illustrator & Motion Designer at WeirdFishes
January 1, 2017 - December 31, 2018
Developed brand identity and animated visual assets for the agency’s online platform. Focused heavily on illustration and storytelling to improve website engagement and retention.
Freelance Art Director & Designer at Independent / Freelance
January 1, 2018 - Present
Remote freelance Art Director & Designer delivering visual assets for clients including ClearMD, Kinetisense, EzTape, Inditex, and Guru Oposiciones. Designed visual assets across Meta Ads, Google Ads, landing pages, and email templates. Delivered custom illustrations, animated GIFs, and motion pieces for healthcare and education sectors. Maintained brand consistency across print and digital formats, using data to guide design solutions. Collaborated on Kinetisense campaigns (2024-2025), designing performance and wellness visuals and supporting web and social content with Canva, Illustrator, and After Effects.
Art Director at ASGIF Madrid
January 1, 2023 - September 17, 2025
Led the creative team in branding and promotional content for diverse client sectors. Built long-term collaborative relationships based on trust, innovation, and mutual growth.
Head of Design at GraciAds Madrid
January 1, 2022 - September 17, 2025
Directed branding and rebranding strategies, from concept to execution. Developed brand stories through visuals and creative narratives that engaged diverse audiences.
Illustrator & Motion Designer at WeirdFishes
January 1, 2018 - September 17, 2025
Developed the brand identity and animated visual assets for the agency's online platform. Focused on illustration and storytelling to increase website retention and engagement.
Freelance Art Director & Designer at Self-employed / Freelance
January 1, 2018 - Present
Designed visual assets across Meta Ads, Google Ads, landing pages, and email templates. Delivered custom illustrations, animated GIFs, and motion pieces for healthcare and education sectors. Maintained brand consistency across print and digital formats. Collaborated on the Kinetisense project (2024-2025) to create and adapt designs for performance and wellness campaigns; worked with a Canadian team on web and social content using Canva, Illustrator, and After Effects.
Art Director at ASGIF Madrid
January 1, 2023 - September 17, 2025
Led the creative team in branding and promotional content for various client sectors; built long-term collaborative relationships based on trust, innovation, and mutual growth.
Head of Design at GraciAds Madrid
January 1, 2022 - September 17, 2025
Directed branding and rebranding strategies, from concept to execution. Developed brand stories through visuals and creative narratives that engaged diverse audiences.
Illustrator & Motion Designer at WeirdFishes Mexico City
January 1, 2018 - September 17, 2025
Developed the brand identity and animated visual assets for the agency's online platform. Focused on illustration and storytelling to increase website retention and engagement.
Freelance Art Director & Designer at Freelance (Self-Employed)
January 1, 2018 - Present
Designed visual assets across Meta Ads, Google Ads, landing pages, and email templates. Delivered custom illustrations, animated GIFs, and motion pieces for healthcare and education sectors. Maintained brand consistency across print and digital formats. Supported project for Kinetisense (2024-2025) with performance and wellness campaigns; collaborated with Canadian team on web and social content using Canva, Illustrator, and After Effects.
Art Director at ASGIF
December 31, 2023 - September 17, 2025
Led the creative team in branding and promotional content for various client sectors. Built long-term collaborative relationships based on trust, innovation, and mutual growth.
Head of Design at GraciAds
December 31, 2022 - September 17, 2025
Directed branding and rebranding strategies, from concept to execution. Developed brand stories through visuals and creative narratives that engaged diverse audiences.
Illustrator & Motion Designer at WeirdFishes
December 31, 2018 - September 17, 2025
Developed the brand identity and animated visual assets for the agency's online platform. Focused on illustration and storytelling to increase website retention and engagement.
Art Director at ASGIF Madrid
January 1, 2018 - January 1, 2023
Led the creative team in branding and promotional content for various client sectors. Built long-term collaborative relationships based on trust, innovation, and mutual growth.
Head of Design at GraciAds Madrid
January 1, 2020 - January 1, 2022
Directed branding and rebranding strategies, from concept to execution. Developed brand stories through visuals and creative narratives that engaged diverse audiences.
Illustrator & Motion Designer at WeirdFishes Mexico City
January 1, 2017 - December 31, 2018
Developed the brand identity and animated visual assets for the agency's online platform. Focused on illustration and storytelling to increase website retention and engagement.

Education

Master in Motion Graphics at IED Madrid
January 1, 2016 - December 31, 2017
Bachelors Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - December 31, 2016
Master at IED Madrid
January 1, 2016 - December 31, 2017
Bachelors Degree at La Salle University, Mexico City
January 1, 2012 - December 31, 2016
Master in Motion Graphics at IED Madrid
January 1, 2016 - January 1, 2017
Bachelors Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - January 1, 2016
Master in Motion Graphics at IED Madrid
January 1, 2016 - January 1, 2017
Bachelor's Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - January 1, 2016
Master in Motion Graphics at IED Madrid
January 1, 2016 - December 31, 2017
Bachelors Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - December 31, 2016
Master in Motion Graphics at IED Madrid
January 1, 2016 - January 1, 2017
Bachelors Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - January 1, 2016
Master in Motion Graphics at IED Madrid
January 1, 2016 - January 1, 2017
Bachelors Degree in Graphic Design at La Salle University, Mexico City
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Retail, Software & Internet, Media & Entertainment, Professional Services
    paper Porfolio
    Hi! I’m Chio — a graphic designer and motion artist based in A Coruña, Spain, with over 8 years of experience creating bold, clean and storytelling-driven visuals for brands across health, tech, wellness and education. I specialize in branding, UI design, social media content and motion graphics (2D), working mainly with Adobe Illustrator, Photoshop, After Effects and Figma. I studied Motion Graphics at IED and have worked with clients across the US, Canada, Australia and Europe — both independently and with creative teams. Whether you need a sharp pitch deck, animated ad, branding system or campaign visuals, I’d love to bring your message to life with clarity and personality. Let’s build something meaningful together! graphicdesigner animator illustrator motiongraphics branding ui socialmedia presentation adobe figma…