Hi, I’m Chloe Bowker—Senior Copywriter and Creative Strategist with over a decade of experience shaping brand narratives for crypto, tech and consumer brands. I translate complex concepts into clear, compelling copy and lead multi-channel campaigns that move audiences from awareness to action. I’ve helped turn a global crypto powerhouse into the UK’s largest crypto-advocacy group, delivering 10M social impressions and 100K+ advocates, while shaping messaging for Google Africa’s standout campaigns. I’m passionate about collaboration across design, strategy and production to deliver award-winning, scalable campaigns. My work at Flight3, VML Cape Town and Geometry Global has honed my ability to move quickly from concept to execution, maintain a human, friendly tone, and drive impact at global scale. Based in Cape Town, I’ve built a track record of delivering results for global brands and crypto startups, and I’m excited to continue shaping authentic storytelling in web3, marketing and beyond.

Chloe Bowker

Hi, I’m Chloe Bowker—Senior Copywriter and Creative Strategist with over a decade of experience shaping brand narratives for crypto, tech and consumer brands. I translate complex concepts into clear, compelling copy and lead multi-channel campaigns that move audiences from awareness to action. I’ve helped turn a global crypto powerhouse into the UK’s largest crypto-advocacy group, delivering 10M social impressions and 100K+ advocates, while shaping messaging for Google Africa’s standout campaigns. I’m passionate about collaboration across design, strategy and production to deliver award-winning, scalable campaigns. My work at Flight3, VML Cape Town and Geometry Global has honed my ability to move quickly from concept to execution, maintain a human, friendly tone, and drive impact at global scale. Based in Cape Town, I’ve built a track record of delivering results for global brands and crypto startups, and I’m excited to continue shaping authentic storytelling in web3, marketing and beyond.

Available to hire

Hi, I’m Chloe Bowker—Senior Copywriter and Creative Strategist with over a decade of experience shaping brand narratives for crypto, tech and consumer brands. I translate complex concepts into clear, compelling copy and lead multi-channel campaigns that move audiences from awareness to action. I’ve helped turn a global crypto powerhouse into the UK’s largest crypto-advocacy group, delivering 10M social impressions and 100K+ advocates, while shaping messaging for Google Africa’s standout campaigns.

I’m passionate about collaboration across design, strategy and production to deliver award-winning, scalable campaigns. My work at Flight3, VML Cape Town and Geometry Global has honed my ability to move quickly from concept to execution, maintain a human, friendly tone, and drive impact at global scale. Based in Cape Town, I’ve built a track record of delivering results for global brands and crypto startups, and I’m excited to continue shaping authentic storytelling in web3, marketing and beyond.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Copywriter / Creative Strategist at Flight3 (division of Steve Bartlett’s Flight Story)
April 1, 2025 - November 26, 2025
Blended strategic thinking with compelling storytelling for industry giants such as Coinbase, Canton and Ripple. Helped turn a global crypto powerhouse into the UK’s largest crypto advocacy group with 10M social impressions and 100K+ advocates. Strategised and wrote a simulator for the crypto curious to explore the world of web3 – without having to spend a cent. Developed a messaging strategy, channel plan and written comms for Zebu Live, the UK’s flagship web3 summit. Found strategic growth opportunities for clients and paired them with creative solutions to maximise visibility and impact. Developed brand guides to inform creative, drafting video scripts, and writing web and social copy. Reviewed other writers' work and QC’ed all assets leaving the studio.
Copywriter at VML
January 3, 2022 - March 31, 2025
Worked in a senior team with an art director to conceptualise through-the-line and digital campaigns for everything from Google Africa and Uber, to local gin, an insurance giant and fabric softener. Delivered Google Africa’s most successful campaign to date, generating 30M+ social impressions, 170M media reach and nearly tripling registration targets. Fetched numerous wins both locally and abroad. Founded Writers’ Block, a weekly writers’ club to grow juniors’ skills.
Senior Copywriter / Creative Strategist at VML Cape Town
January 1, 2022 - March 1, 2025
Led content strategy and copy for major campaigns across fintech, crypto, and consumer brands. Built brand guidelines and messaging across web, social, and press. Managed junior writers and collaborated with designers and clients to deliver campaigns. Drove a global crypto advocacy program with significant social reach.
Senior Copywriter & Creative Strategist at Flight3
April 1, 2025 - Present
Joined Flight3 (division of Steven Bartlett’s Flight Story) to develop concept-led copy and cross-channel campaigns for global brands. Led narrative development and content output across digital, social and experiential channels, working with design and product teams to translate complex ideas into accessible, engaging storytelling.
Senior Copywriter & Creative Strategist at VML Cape Town
January 1, 2022 - March 1, 2025
Delivered brand communications and campaign storytelling across diverse clients. Partnered with designers, strategists, production teams and clients to deliver award-winning campaigns; notably led Google Africa’s standout campaign achieving 30M+ social impressions, 170M+ media reach, and near-tripling registrations.
Senior Copywriter at Geometry Global
February 1, 2020 - December 1, 2021
Created concept-driven content and copy for global brand activations; collaborated with cross-functional teams to deliver integrated campaigns and experiential work; built strong client relationships and contributed to award-winning outputs.

Education

Bachelor of Arts in Brand Communications at VEGA Advertising School
January 1, 2013 - December 31, 2015

Qualifications

SheFi Season 14 Graduate
June 5, 2025 - July 31, 2025
Received a full scholarship for an 8-week intensive web3 programme
Bachelor of Arts in Brand Communications
January 11, 2030 - December 4, 2025
Web3 Awards & Certifications
January 11, 2030 - December 4, 2025
Bachelor of Arts in Brand Communications
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Education, Travel & Hospitality, Financial Services, Software & Internet, Professional Services, Other