Chloe THORAUD

The Challenge Create an eyeliner with a revolutionary gesture that combines precision, ergonomics, and luxury to stand out in a highly competitive market. My Role Led the concept and design in close collaboration with Lancôme’s marketing and innovation teams, merging aesthetics, ergonomics, and technical feasibility. The Impact Launched a patented, award-winning product recognized with a Pentaward Bronze (2017) and strengthened Lancôme’s position as a leader in high-end makeup innovation.

• Packaging Designer
• Product Designer

The Challenge: Design a sustainable packaging system for a professional haircare line to reduce plastic waste while enhancing the premium salon experience. The concept needed to be visually distinctive, refill-ready, and aligned with the brand’s natural and responsible positioning. My Role: Originated and designed a modular, refillable packaging concept that streamlines salon storage and transport while enabling the first-ever in-salon refill experience. The Impact: • World’s first in-salon refill fountain launch, setting a new standard for sustainable practices in the professional haircare industry. • Introduced a compact, modular packaging system that optimizes salon space, storage, and transport efficiency. • Reinforced L’Oréal’s position as a global pioneer in sustainable innovation.

• Packaging Designer
• Product Designer

Create a breakthrough packaging system that: -Protects the precious formula -Enables a fresh mix at first use -Delivers precise daily dosing -Expresses Helena Rubinstein’s ultra-premium DNA, inspired by scientific precision and aesthetic excellence. My Role: Drove the packaging concept and design, blending precision, luxury, and innovation through close collaboration with cross-functional teams. The Impact: Delivered an iconic, high-tech design that strengthened the brand’s position as a leader in ultra-premium skincare and transformed daily application into a refined luxury experience.

• Packaging Designer
• Product Designer