I am a Creative Consultant and Product Designer with 18 years of experience shaping premium packaging, product design, and brand storytelling for global brands. Over 12 years at L’Oréal I led innovation and sustainability initiatives, scaled concepts from ideation to mass production, and mentored cross-functional teams across regions. Based in Abu Dhabi, I combine strategic foresight with hands-on execution to help brands grow and stay ahead of trends. My work spans product, retail, and brand design, with a focus on user insights, eco-design, and maintaining brand equity across markets.

Chloe THORAUD

PRO

I am a Creative Consultant and Product Designer with 18 years of experience shaping premium packaging, product design, and brand storytelling for global brands. Over 12 years at L’Oréal I led innovation and sustainability initiatives, scaled concepts from ideation to mass production, and mentored cross-functional teams across regions. Based in Abu Dhabi, I combine strategic foresight with hands-on execution to help brands grow and stay ahead of trends. My work spans product, retail, and brand design, with a focus on user insights, eco-design, and maintaining brand equity across markets.

Available to hire

I am a Creative Consultant and Product Designer with 18 years of experience shaping premium packaging, product design, and brand storytelling for global brands. Over 12 years at L’Oréal I led innovation and sustainability initiatives, scaled concepts from ideation to mass production, and mentored cross-functional teams across regions.

Based in Abu Dhabi, I combine strategic foresight with hands-on execution to help brands grow and stay ahead of trends. My work spans product, retail, and brand design, with a focus on user insights, eco-design, and maintaining brand equity across markets.

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Language

French
Fluent
English
Fluent

Work Experience

Creative Consultant - Product & Brand Design
January 1, 2024 - Present
Product design for L’Oréal from concept to industrialization; strategic design consulting for product development and business expansion; business development support through structured presentations.
Creative Leader - UX Design Lab at L’Oréal
January 1, 2024 - September 27, 2025
Strategic design direction, innovation & team leadership; led innovation projects across L’Oréal brands; supervised creative teams and ensured alignment with brand equity; fostered collaboration between design, R&D, operations and marketing.
Global Product Designer - Design Studio at L’Oréal
January 1, 2022 - September 27, 2025
Created design concepts from brief to launch; developed packaging solutions aligned with brand storytelling; collaborated with marketing and innovation teams on new launches; adapted global concepts to regional market needs.
Innovation Designer – Functional Design at L’Oréal
January 1, 2017 - September 27, 2025
Product feasibility – Industrial design – Technical collaboration; designed and prototyped breakthrough packaging solutions; supported industrialization phases in close collaboration with engineering; integrated eco-design and user insights into functional development.
Freelance Designer – Product, Retail & Brand Design
January 1, 2013 - September 27, 2025
Product & packaging design for L’Oréal, LVMH, and creative studios; design of furniture, tableware, scenography, commercial architecture and visual merchandising; collaborations across luxury, beauty and cultural projects with a focus on brand storytelling and user experience.

Education

Master of Art - Industrial Design at Ecole de Design de Nantes Atlantique
January 1, 2002 - January 1, 2007
Course at Ravensbourne University London
January 1, 2005 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services
    paper LANCÔME GRANDIÔSE - High-end makeup innovation
    The Challenge Create an eyeliner with a revolutionary gesture that combines precision, ergonomics, and luxury to stand out in a highly competitive market. My Role Led the concept and design in close collaboration with Lancôme’s marketing and innovation teams, merging aesthetics, ergonomics, and technical feasibility. The Impact Launched a patented, award-winning product recognized with a Pentaward Bronze (2017) and strengthened Lancôme’s position as a leader in high-end makeup innovation.
    uniE621 Source essentiel - New Sustainable Concept Design
    The Challenge: Design a sustainable packaging system for a professional haircare line to reduce plastic waste while enhancing the premium salon experience. The concept needed to be visually distinctive, refill-ready, and aligned with the brand’s natural and responsible positioning. My Role: Originated and designed a modular, refillable packaging concept that streamlines salon storage and transport while enabling the first-ever in-salon refill experience. The Impact: • World’s first in-salon refill fountain launch, setting a new standard for sustainable practices in the professional haircare industry. • Introduced a compact, modular packaging system that optimizes salon space, storage, and transport efficiency. • Reinforced L’Oréal’s position as a global pioneer in sustainable innovation.
    uniE621 Helena Rubinstein - The Ultimate Cure - Ultra premium skin care experience
    Create a breakthrough packaging system that: -Protects the precious formula -Enables a fresh mix at first use -Delivers precise daily dosing -Expresses Helena Rubinstein’s ultra-premium DNA, inspired by scientific precision and aesthetic excellence. My Role: Drove the packaging concept and design, blending precision, luxury, and innovation through close collaboration with cross-functional teams. The Impact: Delivered an iconic, high-tech design that strengthened the brand’s position as a leader in ultra-premium skincare and transformed daily application into a refined luxury experience.
    paper Helena Rubinstein - Premium Device for Body Contouring
    Design of a high-end professional beauty device aimed at delivering cutting-edge technology with a premium user experience. The goal was to create a device that reflects innovation, ergonomics, and aesthetic excellence. My role spanned from concept ideation to industrial design validation, working closely with engineering and marketing teams to align form, function, and brand storytelling. beautytech productdesign innovation industrialdesign ergonomics luxury
    uniE621 Elvive – Mass-Market Haircare Packaging Evolution
    Packaging redesign for a global haircare brand, focusing on modernization, consumer experience, and sustainability. The challenge was to streamline the portfolio and improve production efficiency while reinforcing brand identity and delivering impactful shelf presence. My role covered creative direction, industrial design coordination, and cross-functional collaboration to ensure a smooth transition to large-scale manufacturing.
    paper Clarifique – Luxury Skincare Packaging Innovation
    Development of innovative packaging for a premium skincare line, combining luxury aesthetics, functional design, and sustainability. This project focused on creating a seamless user experience while maintaining high-end brand codes. My work included concept design, industrial feasibility, and collaboration with cross-functional teams to deliver packaging ready for global launch. luxury packaging innovation beauty sustainabilityproductdesign