Source essentiel - New Sustainable Concept Design

The Challenge:
Design a sustainable packaging system for a professional haircare line to reduce plastic waste while enhancing the premium salon experience. The concept needed to be visually distinctive, refill-ready, and aligned with the brand’s natural and responsible positioning.

My Role:
Originated and designed a modular, refillable packaging concept that streamlines salon storage and transport while enabling the first-ever in-salon refill experience.

The Impact:
• World’s first in-salon refill fountain launch, setting a new standard for sustainable practices in the professional haircare industry.
• Introduced a compact, modular packaging system that optimizes salon space, storage, and transport efficiency.
• Reinforced L’Oréal’s position as a global pioneer in sustainable innovation.