LANCÔME GRANDIÔSE - High-end makeup innovation

The Challenge
Create an eyeliner with a revolutionary gesture that combines precision, ergonomics, and luxury to stand out in a highly competitive market.

My Role
Led the concept and design in close collaboration with Lancôme’s marketing and innovation teams, merging aesthetics, ergonomics, and technical feasibility.

The Impact
Launched a patented, award-winning product recognized with a Pentaward Bronze (2017) and strengthened Lancôme’s position as a leader in high-end makeup innovation.