I am a passionate UI/UX designer based in London, UK, with extensive experience across various design fields including app design, branding, and digital marketing. Over the years, I have developed a robust skill set in creating engaging user experiences and visual identities that resonate with users and clients alike. Collaborating closely with clients and developers, I strive to bring ideas to life with efficiency and eye-catching design. My work spans from refreshing UI designs for blockchain apps to redesigning branding and interfaces for startups and established companies in New Zealand and China. I am proficient in modern design tools like Figma, Adobe Suite, and Axure, and I enjoy combining creativity with usability to deliver polished, user-focused products. Beyond digital design, I have a keen interest in illustration and watercolour painting, which enriches my creative approach.…

Chloe Wu

I am a passionate UI/UX designer based in London, UK, with extensive experience across various design fields including app design, branding, and digital marketing. Over the years, I have developed a robust skill set in creating engaging user experiences and visual identities that resonate with users and clients alike. Collaborating closely with clients and developers, I strive to bring ideas to life with efficiency and eye-catching design. My work spans from refreshing UI designs for blockchain apps to redesigning branding and interfaces for startups and established companies in New Zealand and China. I am proficient in modern design tools like Figma, Adobe Suite, and Axure, and I enjoy combining creativity with usability to deliver polished, user-focused products. Beyond digital design, I have a keen interest in illustration and watercolour painting, which enriches my creative approach.…

Available to hire

I am a passionate UI/UX designer based in London, UK, with extensive experience across various design fields including app design, branding, and digital marketing. Over the years, I have developed a robust skill set in creating engaging user experiences and visual identities that resonate with users and clients alike. Collaborating closely with clients and developers, I strive to bring ideas to life with efficiency and eye-catching design.

My work spans from refreshing UI designs for blockchain apps to redesigning branding and interfaces for startups and established companies in New Zealand and China. I am proficient in modern design tools like Figma, Adobe Suite, and Axure, and I enjoy combining creativity with usability to deliver polished, user-focused products. Beyond digital design, I have a keen interest in illustration and watercolour painting, which enriches my creative approach.

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Language

English
Intermediate
Chinese
Fluent

Work Experience

UI/UX Designer at Acala Network
January 1, 2021 - Present
Responsible for all aspects of design, including UI/UX, digital branding, visual marketing, logo design, and website creation. Successfully refreshed UI design for the Karura Dapp and Acala app, improved UX flow, and built a UI design system for efficient developer collaboration. Delivered multiple website designs and branding elements, including logo creation and marketing visuals such as banners, motions, and posters.
Contract UI/UX Designer at Privacy Limited
December 31, 2020 - August 27, 2025
Led digital branding efforts, including logo, app icon, color palette, and typography design. Designed a seamless UI/UX experience crossing mobile and web platforms, created clickable high-fidelity prototypes, and iterated on designs based on client feedback. Collaborated closely with clients to build information architecture and visualize concepts.
Contract UI/UX Designer at Landlord Studio
July 31, 2019 - August 27, 2025
Redesigned branding assets including app icon, color palette, and typography. Redesigned mobile app interface and workflows. Delivered low and high fidelity prototypes and communicated ideas effectively to clients and stakeholders throughout the process.
Contract UI/UX Designer at Vensa Health
April 30, 2019 - August 27, 2025
Redesigned the campaign module end-to-end with a strong focus on usability. Applied user-centric methodology for prototyping and led UX research and design efforts. Communicated with domain experts to ensure accessible and usable designs, delivering pixel-perfect layouts handoff to front-end developers.
UI/UX Design Consultant Freelancer at Freelancer
January 31, 2019 - August 27, 2025
Designed logo and website for local companies. Joined Dribbble and gained 1000+ likes from global designers. Learned and produced 3D designs as well as watercolour artworks, enriching my creative portfolio.
Graphic Designer at Jiangsu Express Delivery Association
July 31, 2017 - August 27, 2025
Created graphics and digital design for social media, websites, banners, and magazine publications. Oversaw content creation, development, and delivery with a focus on engaging and informative designs. Coordinated staff participation in industry conferences and received an industry award for magazine design.
Graphic Designer/Visual Marketing at Jiangsu Kwoyuen Advertising Co., Ltd.
January 31, 2011 - August 27, 2025
Managed digital graphic design for clients including websites, EDM, banners, e-store POS, retail campaigns, and advertising pages. Delivered logo and digital branding designs. Maintained effective client communications to ensure competent project deliveries, including advertisement and video projects.

Education

Bachelor's degree in Journalism at Nanjing Normal University
September 1, 2005 - June 30, 2008
at Jinling Institute of Technology College of Computer Science
September 1, 2001 - June 30, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail
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