I am a highly motivated, trend-driven womenswear fashion designer with over five years of industry experience across womenswear, activewear, and licensed categories. I bring a strong balance of creative vision and commercial understanding, with an exceptional eye for trend, deep technical product knowledge, and hands-on production experience. I spent three years at Myer as a Womenswear Designer, where I led the full design lifecycle. From initial concept and trend research through to sketching, technical design, fittings, bulk production, and final delivery on the retail floor. This role strengthened my expertise in commercial range building, garment construction, fabrication, and designing for a large-scale, fast-paced retail environment. I worked closely with cross-functional teams and key stakeholders to ensure product aligned with brand strategy, margin targets, and customer expectations. Currently, I lead end-to-end product development for activewear ranges at Brand Collective, owning design direction, supplier communication, production tracking, and strategic retail collaboration with Kmart. I am highly experienced in managing multiple brands and categories simultaneously, working offshore with suppliers, and delivering ranges on time and on brief. My skill set includes trend forecasting, sketching and technical garment design, range planning, fittings, production coordination, and brand elevation across both physical retail and e-commerce. I also bring a strong understanding of social media and digital product presentation, ensuring ranges translate seamlessly from concept to consumer. I am known for my strong time management, clear communication, leadership capabilities, and a proactive, solutions-focused approach.

Chloe M Ansell

PRO

I am a highly motivated, trend-driven womenswear fashion designer with over five years of industry experience across womenswear, activewear, and licensed categories. I bring a strong balance of creative vision and commercial understanding, with an exceptional eye for trend, deep technical product knowledge, and hands-on production experience. I spent three years at Myer as a Womenswear Designer, where I led the full design lifecycle. From initial concept and trend research through to sketching, technical design, fittings, bulk production, and final delivery on the retail floor. This role strengthened my expertise in commercial range building, garment construction, fabrication, and designing for a large-scale, fast-paced retail environment. I worked closely with cross-functional teams and key stakeholders to ensure product aligned with brand strategy, margin targets, and customer expectations. Currently, I lead end-to-end product development for activewear ranges at Brand Collective, owning design direction, supplier communication, production tracking, and strategic retail collaboration with Kmart. I am highly experienced in managing multiple brands and categories simultaneously, working offshore with suppliers, and delivering ranges on time and on brief. My skill set includes trend forecasting, sketching and technical garment design, range planning, fittings, production coordination, and brand elevation across both physical retail and e-commerce. I also bring a strong understanding of social media and digital product presentation, ensuring ranges translate seamlessly from concept to consumer. I am known for my strong time management, clear communication, leadership capabilities, and a proactive, solutions-focused approach.

Available to hire

I am a highly motivated, trend-driven womenswear fashion designer with over five years of industry experience across womenswear, activewear, and licensed categories. I bring a strong balance of creative vision and commercial understanding, with an exceptional eye for trend, deep technical product knowledge, and hands-on production experience.

I spent three years at Myer as a Womenswear Designer, where I led the full design lifecycle. From initial concept and trend research through to sketching, technical design, fittings, bulk production, and final delivery on the retail floor. This role strengthened my expertise in commercial range building, garment construction, fabrication, and designing for a large-scale, fast-paced retail environment. I worked closely with cross-functional teams and key stakeholders to ensure product aligned with brand strategy, margin targets, and customer expectations.

Currently, I lead end-to-end product development for activewear ranges at Brand Collective, owning design direction, supplier communication, production tracking, and strategic retail collaboration with Kmart. I am highly experienced in managing multiple brands and categories simultaneously, working offshore with suppliers, and delivering ranges on time and on brief.

My skill set includes trend forecasting, sketching and technical garment design, range planning, fittings, production coordination, and brand elevation across both physical retail and e-commerce. I also bring a strong understanding of social media and digital product presentation, ensuring ranges translate seamlessly from concept to consumer. I am known for my strong time management, clear communication, leadership capabilities, and a proactive, solutions-focused approach.

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Language

English
Fluent

Work Experience

Designer / Product Developer at Brand Collective (Kmart Australia)
January 1, 2025 - Present
Lead activewear product development for national retail partner Kmart, owning the process from concept to delivery. Responsible for lab dips, fabric weights, colour approvals, and managing SMS/PPS samples. Build and implement seasonal brand architecture and develop quarterly range plans. Liaise with offshore suppliers to create detailed artpacks and design packs. Manage the full critical path for each range, ensuring timelines, quality standards, and margin expectations are met. Present final collections to key internal stakeholders and collaborate across buying, planning, and tech teams. Deliver ongoing production and delivery updates to ensure smooth execution.
Designer / Product Developer at MYER
January 1, 2022 - December 31, 2024
Designed across five exclusive Myer brands in Womenswear Apparel, Swimwear, Activewear & Intimates, managing high SKU volumes and strict critical paths. Collaborated with buying & planning to analyze trade performance, identify opportunities, and build commercially-driven seasonal strategies. Led seasonal trend presentations and identified key market shifts; worked with buyers and planners on range architecture and product flow. Conducted trend research using WGSN and runway analyses; prepared CADs, original prints, and detailed tech packs for suppliers. Conducted weekly fit sessions with QA to ensure brand standard compliance; approved lab dips. Managed design critical path and on-time range delivery.
Junior Designer at Caprice
November 1, 2020 - January 31, 2022
Designed licensed sleepwear and underwear collections for women, youth, and baby. Created original prints in Illustrator and adapted them to brand style guides. Developed packaging artwork including hang tags, header cards, and labels. Coordinated with offshore suppliers for sample approvals, lab dips, and final artwork execution. Delivered trend presentations and seasonal mood boards to design teams. Managed production orders, freight coordination, and daily communication with offshore factories. Assisted with fit and sample approvals in partnership with the design team. Maintained accurate costing sheets to safeguard product margins.
Production Coordinator at SOJO Pty Ltd – Tradie / Underworks / Ambra
July 1, 2019 - November 30, 2020
Coordinated production orders and liaised with offshore suppliers for sample approvals, lab dips, and final artwork execution. Delivered trend presentations and seasonal mood boards. Managed production orders, freight coordination, and daily communication with offshore factories. Assisted with fit and sample approvals alongside the design team. Maintained accurate costing sheets and ensured product margins. Coordinated packaging production and ensured shipping deadlines and quality standards.
Production Intern at Seed Heritage
June 1, 2017 - August 1, 2017
Supported production processes in womenswear, contributing to specification sheets, coordinating with overseas manufacturers, organizing documents, and maintaining electronic communication. Assisted with Excel/Illustrator tasks and general seasonal prep.
Graphic Design Intern at Supacore Sportswear
June 1, 2018 - August 1, 2018
Assisted graphic design tasks for sportswear lines, including brand research, marketing materials, and design development support.
Design Intern at DesignWorks Everlast Sportswear
August 1, 2018 - October 1, 2018
Supported design team with technical packs, Illustrator/Photoshop tasks, trend research, workshops, and brand development. Helped design Everlast kids’ sportswear range and participated in team meetings.
Designer at MYER
January 1, 2022 - December 1, 2024
Designed across five exclusive Myer brands, managed high SKU volumes and critical paths; analyzed trade performance with buying/planning, built seasonally-driven strategies; led trend presentations and developed CADs, original prints, and technical packs; coordinated lab dips and QA sign-offs; managed design critical path and range delivery.
Production (Intern) at Seed Heritage
June 1, 2017 - August 1, 2017
Production exposure including specification sheets, coordinating with overseas manufacturers, organizing documentation, and assisting in seasonal transitions.
Graphic Design (Intern) at Supacore Sportswear
June 1, 2018 - August 1, 2018
Graphic design support for campaigns, brand materials, and seasonal communications; assisted design team with branding tasks.
Design (Intern) at DesignWorks Everlast Sportswear
August 1, 2018 - October 1, 2018
Designed Everlast kids’ sportswear; created technical packs; coordinated with overseas manufacturers and supported season planning.

Education

High School at Carey Baptist Grammar School
January 1, 2002 - December 31, 2014
Bachelor of Fashion at Box Hill Institute
January 1, 2016 - January 1, 2018
VET Fashion Units 1&2 3&4 at Siena College
January 1, 2012 - January 1, 2014
Secondary Education (Year 12) at Carey Baptist Grammar School
January 1, 2002 - January 1, 2014
Bachelor of Fashion at Box Hill Institute
January 1, 2016 - January 1, 2018
VET Fashion Units 1–4 at Siena College
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Other