Available to hire
I am a SEO and Digital Marketing professional with 7+ years of experience across SEO, content strategy, digital campaigns, social media and market research. In my current role I manage SEO performance across UK and Canadian iGaming Affiliate markets, overseeing 50+ pages and driving ranking growth through keyword research, competitor analysis and content optimisation. I collaborate with content teams and developers to implement SEO improvements and leverage AI tools to boost efficiency. I have worked across iGaming, hospitality, IoT and media environments. I was a finalist in the Cork Digital Marketing Awards 2021 for Best Marketing Student.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Editor at GDC Media LTD
January 1, 2022 - PresentOversee SEO strategy across Irish and New Zealand markets, managing 2 countries and 100+ pages; ensure content complies with legal/regulatory guidelines; daily & weekly updates across site pages; conduct keyword research, competitor analysis and SERP monitoring to identify ranking opportunities; optimize landing pages, category pages and blog content to improve rankings and conversion potential; collaborate with content teams/designers/developers to implement SEO improvements; use AI tools such as Claude and ChatGPT to improve workflow efficiency; tracking of daily SERP changes.
Marketing Executive at ApisProtect Ltd, Ireland
January 1, 2021 - December 31, 2022Managing social media channels and creating content; dealing with customers on a daily basis, answering queries and encouraging more sales; creating and implementing marketing campaigns; responsible for digital marketing tools and creation of monthly marketing reports; developing a digital marketing strategy for social media, newsletter and website (including SEO); gathering information about relevant markets, including research about potential customers and beekeeping organisations; sales and order fulfillment; weekly dealings and market updates with the CEO and CSO; media and PR management – arranging newspaper articles (online and in print), TV appearances, radio interviews and preparation of event stands for trade shows.
Marketing Manager at Muskerry Arms Bar & Restaurant, Blarney, Co. Cork, Ireland
January 1, 2019 - December 31, 2021Create content for all social media platforms, update and manage the website; communicate with local newspapers to promote new deals, events, etc.; create and execute new promotions such as gin-tasting promotions; deal with all customer service enquiries and complaints; complaints management.
Salesperson at BPerfect Cosmetics
January 1, 2018 - December 31, 2019Tasked to increase sales to reach weekly sales targets and engage with consumers; 100% commission-based salary; responsible for stock take and stock ordering; travelled to trade shows and engaged with other vendors.
Marketing Executive at ApisProtect
January 1, 2021 - January 1, 2022Managing all social media channels and creating content. Handling customer queries and driving sales. Creating and implementing marketing campaigns. Responsible for digital marketing tools and monthly marketing reports. Developing a digital marketing strategy for social media, newsletter and website (including SEO strategy). Market research including potential customers and beekeeping organisations. Sales and order fulfillment. Regular updates with CEO/CSO. Media and PR management including articles, TV/radio appearances, and trade show event preparation.
Marketing Manager at Muskerry Arms Bar & Restaurant
January 1, 2019 - January 1, 2021Create content for social media, update and manage the website. Engage with local newspapers to promote deals and events. Develop and execute promotions (e.g., gin-tasting events). Manage customer service inquiries and complaints.
Education
MSc in Marketing Practice (First Class Honors) at Cork Institute of Technology, Ireland
January 1, 2020 - December 31, 2021Bachelor of Business (Hons) in Marketing at Cork Institute of Technology, Ireland
January 1, 2015 - December 31, 2020VTCT Make-Up Qualification at Jeanette Cronin Makeup
January 1, 2018 - May 13, 2026Master of Science in Marketing Practice at Munster Technological University, Ireland
January 1, 2020 - December 31, 2021Bachelor of Business (Hons) in Marketing at Cork Institute of Technology, Ireland
January 1, 2015 - January 1, 2020Qualifications
MSc in Marketing Practice (First Class Honors)
January 1, 2020 - December 31, 2021Bachelor of Business (Hons) in Marketing
January 1, 2015 - December 31, 2020VTCT Make-Up Qualification
January 1, 2018 - May 13, 2026Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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