I'm Chloe O’Connor, an SEO and digital marketing professional based in Cork, Ireland. I have over seven years of experience across SEO, content strategy, digital campaigns, social media, market research and brand growth. I'm currently optimising SEO performance for competitive UK and Canadian iGaming affiliate markets, overseeing 50+ pages and boosting organic visibility through keyword research, competitor analysis and content optimisation. I've delivered data-driven digital strategies across the iGaming, Agri-tech and hospitality sectors, and was a Cork Digital Marketing Awards finalist in 2021 for Best Marketing Student.

Chloe O Connor

I'm Chloe O’Connor, an SEO and digital marketing professional based in Cork, Ireland. I have over seven years of experience across SEO, content strategy, digital campaigns, social media, market research and brand growth. I'm currently optimising SEO performance for competitive UK and Canadian iGaming affiliate markets, overseeing 50+ pages and boosting organic visibility through keyword research, competitor analysis and content optimisation. I've delivered data-driven digital strategies across the iGaming, Agri-tech and hospitality sectors, and was a Cork Digital Marketing Awards finalist in 2021 for Best Marketing Student.

Available to hire

I’m Chloe O’Connor, an SEO and digital marketing professional based in Cork, Ireland. I have over seven years of experience across SEO, content strategy, digital campaigns, social media, market research and brand growth.

I’m currently optimising SEO performance for competitive UK and Canadian iGaming affiliate markets, overseeing 50+ pages and boosting organic visibility through keyword research, competitor analysis and content optimisation. I’ve delivered data-driven digital strategies across the iGaming, Agri-tech and hospitality sectors, and was a Cork Digital Marketing Awards finalist in 2021 for Best Marketing Student.

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Language

English
Fluent

Work Experience

SEO Editor at GDC Media LTD
January 1, 2022 - Present
Oversee SEO strategy across Irish and New Zealand markets, managing 2 countries and 100+ pages; ensure content complies with legal/regulatory guidelines; daily & weekly updates across site pages; conduct keyword research, competitor analysis and SERP monitoring to identify ranking opportunities; optimize landing pages, category pages and blog content to improve rankings and conversion potential; collaborate with content teams/designers/developers to implement SEO improvements; use AI tools such as Claude and ChatGPT to improve workflow efficiency; tracking of daily SERP changes.
Marketing Executive at ApisProtect
January 1, 2021 - January 1, 2022
Managing all social media channels and creating content. Handling customer queries and driving sales. Creating and implementing marketing campaigns. Responsible for digital marketing tools and monthly marketing reports. Developing a digital marketing strategy for social media, newsletter and website (including SEO strategy). Market research including potential customers and beekeeping organisations. Sales and order fulfillment. Regular updates with CEO/CSO. Media and PR management including articles, TV/radio appearances, and trade show event preparation.
Marketing Executive at ApisProtect Ltd, Ireland
January 1, 2021 - December 31, 2022
Managing social media channels and creating content; dealing with customers on a daily basis, answering queries and encouraging more sales; creating and implementing marketing campaigns; responsible for digital marketing tools and creation of monthly marketing reports; developing a digital marketing strategy for social media, newsletter and website (including SEO); gathering information about relevant markets, including research about potential customers and beekeeping organisations; sales and order fulfillment; weekly dealings and market updates with the CEO and CSO; media and PR management – arranging newspaper articles (online and in print), TV appearances, radio interviews and preparation of event stands for trade shows.
Marketing Manager at Muskerry Arms Bar & Restaurant
January 1, 2019 - January 1, 2021
Created content for social media platforms, increasing growth 76% across all platforms; Managed the company website (WordPress) and the hotel booking platforms such as Booking.com; Ran frequent promotions and coordinated with vendors to highlight on-going campaigns; Partnered with local media outlets to increase brand awareness.
Manager at Muskerry Arms Bar & Restaurant
January 1, 2019 - January 1, 2021
Create content for social media, update and manage the website. Engage with local newspapers to promote deals and events. Develop and execute promotions (e.g., gin-tasting events). Manage customer service inquiries and complaints.
Marketing Manager at Muskerry Arms Bar & Restaurant, Blarney, Co. Cork, Ireland
January 1, 2019 - December 31, 2021
Create content for all social media platforms, update and manage the website; communicate with local newspapers to promote new deals, events, etc.; create and execute new promotions such as gin-tasting promotions; deal with all customer service enquiries and complaints; complaints management.
Salesperson at BPerfect Cosmetics
January 1, 2018 - December 31, 2019
Tasked to increase sales to reach weekly sales targets and engage with consumers; 100% commission-based salary; responsible for stock take and stock ordering; travelled to trade shows and engaged with other vendors.

Education

MSc in Marketing Practice (First Class Honors) at Cork Institute of Technology, Ireland
January 1, 2020 - December 31, 2021
Bachelor of Business (Hons) in Marketing at Cork Institute of Technology, Ireland
January 1, 2015 - December 31, 2020
VTCT Make-Up Qualification at Jeanette Cronin Makeup
January 1, 2018 - May 13, 2026
Master of Science in Marketing Practice at Munster Technological University, Ireland
January 1, 2020 - December 31, 2021
Bachelor of Business (Hons) in Marketing at Cork Institute of Technology, Ireland
January 1, 2015 - January 1, 2020
MSc Marketing Practice (First Class Honours) at Munster Technological University
January 11, 2030 - January 1, 2021
Bachelor of Business (Hons) in Marketing at Cork Institute of Technology
January 11, 2030 - January 1, 2020

Qualifications

MSc in Marketing Practice (First Class Honors)
January 1, 2020 - December 31, 2021
Bachelor of Business (Hons) in Marketing
January 1, 2015 - December 31, 2020
VTCT Make-Up Qualification
January 1, 2018 - May 13, 2026
Finalist, Cork Digital Marketing Awards 2021 – Best Marketing Student
January 1, 2021 - June 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services, Gaming