BABY JERGENS_ Packaging
Chris Chao
Published
THE CHALLENGE
After decades as one of America’s most trusted family moisturizers, Jergens was finally expanding into baby care, a major launch for the brand.
Our task: design gift packaging for key retailers and influencer/PR boxes that captured the warmth, love, and heritage of Jergens, while introducing a modern, memorable look for a new generation of moms.
THE IDEA
The new Baby Jergens Collection featured charming illustrations of animal mothers with their babies, a perfect expression of comfort and connection.
We brought those illustrations to life in bold, contemporary ways:
Gift packs:
We used a soft pastel palette and enlarged the heartwarming animal illustrations to wrap around the front and sides of the pack, making them the hero of the design. The composition balanced warmth and modernity, giving the packaging both strong shelf presence and emotional appeal. Our goal was to create a design so special it needed no wrapping, a ready-to-gift piece perfect for baby showers and new moms.
InfluencerPR boxes:
We extended the family of illustrations into a playful pattern that wrapped the interior of the box in warmth and charm. When opened, it played the signature Jergens jingle reimagined as a gentle lullaby, creating a multisensory surprise that turned an unboxing into an emotional brand moment.
THE RESULTS
• Gift packs sold out within 24 hours of launch.
• Record engagement from creators and influencers sharing
their unboxing experiences.